Short tutorial demonstrates how to create LinkedIn tags, attach them to contacts and use them to create customized mailing lists.

1. 20:20
LINKEDIN: WORKING WITH TAGS
20:20 e-Learning® from The Learning Maverick®

2. IMAGES
 The cutout figures in this module appear through a subscription with
eLearning Brothers. The office scapes are from officedesigns.com.
Unless otherwise credited, other images appearing in this program were
obtained via Microsoft Office clipart.
Click anywhere now to continue.
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3. Hi! I’m Dennis, the Learning Maverick. I’ve
attached the 20:20 brand to no-frills, ultra-
affordable learning experiences that have
more or less 20 slides and can be reviewed
in less than 20 minutes. My hope is that
you’ll find them easy to complete when
you have a breather between
calls, customer visits, or the like.

4. I hope you’ll enjoy learning several things in
this module: that, by assigning tags to your
LinkedIn contacts, you’ll gain the ability to
“broadcast” messages easily to those
bearing one or more chosen tags; how to
add new tags; how to attach tags to
contacts; how to use tags to create a
mailing list; that you shouldn’t attach the
same tag to more than fifty contacts; and
how to add those contacts bearing any of
several different tags to a single mailing list.
I’ll get out of the way now and let my
associate, Carrie, guide you through the
module. Are you ready, Carrie?

5. Come on, Dennis, you missed your chance
to say, “Tag, you’re it!”
OK people, let’s get to work!
Think of tags as categories to which you
assign your LinkedIn contacts. One of your
contacts might be a doctor. Two might be
lawyers. A third might be both a doctor and
an Indian Chief—you get the idea.
Oh, and by the way, after you’ve finished
reading the text on one of our slides, you
can click anywhere to advance to the next
slide, unless I give you other instructions.

6. You may be asking
yourself, “Self, why do I need to
use tags?”
Why??????
Image credit: Unknown

7. Here’s your answer…
If you’ve assigned tags to your contacts,
you can target messages to only those
contacts having certain tags. For
example, you might want to send a
message only to the 12 wizards among
your contacts. Instead of having to
write twelve messages, you can reach
them all with one. I’ll show you how to
do that in just a bit. First, I’ll show you
how to create a tag.

8. VISUAL AID
One Message
12 Little Wizards
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9. To work with your
tags, you’ll begin by clicking
Contacts. That will make
your list of tags appear…
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10. …down here.
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11. To create a new
tag, first click Manage.
Click Manage now to continue.
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12. ventriloquists
Next, type the name of the new
tag and click Add New Tag to
add it to your list of tags.
Click Add New Tag now.
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13. To delete a tag you will tick the
wee white x in front of its name.
Tick the x beside C-Level
now, please…
Tick the circle adjacent to C-Level.
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14. …and then click Finished.
Now click Finished.
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15. To attach one of your tags to a
contact, select them and
then, on the right, click Edit
Tags.
Click Edit Tags now to continue.
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16. Next, you will either type the name of a new
tag or tick the box next to the name of one of
your existing tags. Then you’ll click Save.
Tags
Click Save now.
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17. Now, when you click the tag in the left column, only
those with that tag appear in the center column.
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18. To add the names of those in the center column to a mailing
list, you will click All, or select contacts individually by ticking
the box beside their thumbnails. Another option is to click All
and then deselect any individuals to whom you do not wish to
address your message.
Click All now to continue.
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19. Now the names of the selected contacts
appear in the right column; this is your mailing
list. To draft a message, you will click Send
Message. (You can also delete an individual Click send message now to continue.
from the mailing list, without detaching their
tags.)
Mailing List
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20. A pre-addressed message form opens. Type
your message, uncheck the box below if you
don’t want recipients to see one another’s
names and then click Send Message.
Click Send Message now to continue.
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21. Now, here’s an important tip that may save you
a lot of time and brain damage: Never attach
the same tag to more than fifty contacts!

22. Linkedin won’t allow you to send a message to
more than 50 contacts at a time. If you try, you’ll
find that the Send message button in the right
column is grayed-out, meaning that it is
inactivated.
So what do you do if 95 of your contacts are
lumberjacks?
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23. I’ve spent many years in the banking business and have well
over one hundred bankers among my contacts. Rather than
attach the same tag to all of them, I’ve divided them up among
five tags, Bankers 01, Bankers 02, and so fourth. (I’ve actually
assigned just 40 to each tag, to give myself a margin of
protection against accidentally over-populating them.)
So how does this help me? See if you can guess the answer
before continuing to the next slide.
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24. By attaching a tag to no more than 50 contacts, I’ve gained
the ability to send a message to everyone with that tag.
Of course, I’ll need to send the same message four
times, but that definitely beats having to address one
message to hundreds of individuals.

25. Let’s say that I want to send a message both to
those with the Project Management tag and
those with the High Tech tag. My first step is to
click one of the tags. Click Project
Management for me now, please.
Click Project Management now to continue.
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26. I’ve selected the Project Managers; their names now
appear in my mailing list in the right column. Next, I’ll
click...
Mailing List
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27. …High Tech in the left column.
Mailing List
Please click High Tech now.
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28. Now the High Tech people appear in the center
column. To add them to my mailing list, I’ll select
them, by clicking All once more.
High Tech Folks
Click All to continue.
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29. Now all the people with one or both of the tags are
on my mailing list. (Just remember not to try this
approach if the sum of the contacts with one or
more of the tags will exceed 50!)
Mailing List
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30. All I have to do now is click Send Message and start
writing. Click Send Message for me now and I’ll recap
what you’ve learned in this module.
Click Send Message now.
Mailing List
Maverick Learning Designs, © 2012

31. Thanks for completing this module. You’ve learned a lot
about LinkedIn tags: why you should use them, how to
create them, delete them and attach them to your
contacts, how to build a mailing list using them, and how
to work around LinkedIn’s “Rule of 50.”
Now I’ll turn you back over to Dennis, who has an
important message for you.

32. Nice job, Carrie!
I hope you enjoyed Carrie’s presentation. If you
did, please consider doing one or more of the
following…encourage your associates to review
it…mention it in a Linkedin or Facebook
update…tweet about it…check out our other
modules available through OpenSesame.com and
review a whole bunch of them!
Finally, please contact me to discuss development
of affordable made-to-order e-Learning for your
employees or clients.
dennisafahey@maverickld.com

33. Maverick Learning Designs, ©2012
www.learningmaverick.com