スマートフォンゲーム・アプリ海外プロモーション手法

•

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The document discusses various methods for app discovery and promotion. It outlines incentivized ads (PPI/PPE), unincentivized ads (CPC/CPM), cross promotion through in-app ads and social media, promo codes, market SEO (search engine optimization), user reviews/ratings, listing on review sites, offering discounts, and using social media. The overall strategy involves a combination of paid, owned, and earned media through these different channels to drive downloads and engagement in a cost-effective manner.

Technology

About Me
•  Keita Sugawara @deftrash

•  DeNA Co.,Ltd.

•  Engineer

•  Internet Marketing
–  Advertisement, Promotion, Monetization ...

Method of App Discovery
•  Ratings/Reviews DL

Reviews and Ratings :

Nielsen

Incentivised Ads Unincentivised Ads Cross
(PPI/PPE) (CPC/CPM) Promotion

User Reviews
Promo Codes Market SEO
/ Ratings

Review Site Discount Social Media

Incentivised Ads (PPI/PPE)
• 
– 

•  ⾦金金
–  PPI : ⾦金金

–  PPE : ⾦金金

•  iOS

•  ⾃自⼊入
–  ⽬目 = LTV

Incentivised Ads (PPI/PPE)
•  TapJoy, AppCircle, EverBadge …

Unincentivised Ads (CPC/CPM)
• 
–  ⾦金金

• 

• 

•  ⼊入⾼高

Cross Promotion
• 
–  In-house Ads ⽣生 facebook ⼿手⽴立立

⾃自

⾃自

•  ...
–  Install Wall, Play Haven, Applifier, AllifyExchange ...

Promo Codes (iOS)
•  ⽤用
–  Redeemcodes
• 

• 

–  Promo Dispenser
•  facebook ⼊入⼿手
Buzz

•

Market SEO (a.k.a. ASO)
•  Android Market / App Store ⼊入
–  Description

–  Keywords

–  App Name

–  Icon

–  Screenshot

–  Video

User Reviews / Ratings
•  ⾼高
– 

–  ⼒力力

Destinia

Review Site
• 
–  FreshApps Daily App Show Free App Report ...

– 

•  /
–  submission guideline )

–  APK

–  ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES
•  http://bit.ly/tRikqb

Discount
• 

•  ⾨門 /
–  Free App A Day 60000 80000 DL/⽇日

–  Free App Magic 10000 20000 DL/⽇日

–  App All Star 3000 5000 DL/⽇日

–  Free App Alert Free App Calender

•  ⽤用

Triple Media Marketing + 1

Paid Media
App Market
Media
Owned Media Earned Media

• 
–  ⽬目
–  ⼒力力

•

1   2  
 
 

3 4  
 

⾃自⽉月

AMoAd

n  n  100
800 0 !
n  !!! n  !!

n 
n 

⼊入

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スマートフォンゲーム・アプリ海外プロモーション手法

1. ⼿手

2. About Me •  Keita Sugawara @deftrash •  DeNA Co.,Ltd. •  Engineer •  Internet Marketing –  Advertisement, Promotion, Monetization ...

4. Method of App Discovery • 

5. Method of App Discovery •  Ratings/Reviews DL Reviews and Ratings : Nielsen

6. ⽇日

7. Basic Strategy •  –  • 

8. ʼ’

9. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media

10. Incentivised Ads (PPI/PPE) •  –  •  ⾦金金 –  PPI : ⾦金金 –  PPE : ⾦金金 •  iOS •  ⾃自⼊入 –  ⽬目 = LTV

11. Incentivised Ads (PPI/PPE) •  TapJoy, AppCircle, EverBadge …

12. Unincentivised Ads (CPC/CPM) •  –  ⾦金金 •  •  •  ⼊入⾼高

13. Cross Promotion •  –  In-house Ads ⽣生 facebook ⼿手⽴立立⾃自⾃自 •  ... –  Install Wall, Play Haven, Applifier, AllifyExchange ...

14. Cross Promotion

15. Promo Codes (iOS) •  ⽤用 –  Redeemcodes •  •  –  Promo Dispenser •  facebook ⼊入⼿手 Buzz • 

16. Market SEO (a.k.a. ASO) •  Android Market / App Store ⼊入 –  Description –  Keywords –  App Name –  Icon –  Screenshot –  Video

17. User Reviews / Ratings •  ⾼高 –  –  ⼒力力 Destinia

18. User Reviews / Ratings •  Appirater

19. Review Site •  –  FreshApps Daily App Show Free App Report ... –  •  / –  submission guideline ) –  APK –  ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES •  http://bit.ly/tRikqb

20. Discount •  •  ⾨門 / –  Free App A Day 60000 80000 DL/⽇日 –  Free App Magic 10000 20000 DL/⽇日 –  App All Star 3000 5000 DL/⽇日 –  Free App Alert Free App Calender •  ⽤用

21. Social Media •  –  Social Media – 

22.

23. Triple Media Marketing + 1 Paid Media App Market Media Owned Media Earned Media •  –  ⽬目 –  ⼒力力 • 

24. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media

25.

26. 1   2       3 4     ⾃自⽉月 AMoAd n  n  100 800 0 ! n  !!! n  !! n  n  ⼊入

スマートフォンゲーム・アプリ海外プロモーション手法

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