The interior design promotion plan outlines budgets and enrollment goals for 2015. It allocates funds across Google, Facebook, and Quinstreet platforms on a quarterly basis. The total budget for the year is Rs. 39,00,000 with planned spending of Rs. 44,80,006. Key metrics such as cost per lead, conversion rates, and applications are tracked. The plan aims to achieve a total enrollment of 180 students through targeted digital advertising and lead generation campaigns.

1. Interior Design Promotion Plan
Year - 2015

2. Enrollment for Year 2015
Month No. of Enrollment
Jan 15
Feb 15
Mar 15
April 15
May 15
June 15
July 15
Aug 15
Sep 15
Oct 15
Nov 15
Dec 15
Total 180

3. Quarterly Plan (Feb – Apr)
Month Google Spends(Rs.)
Google
Leads
CPL (Rs.) Paid Applications
Cost/Application(R
s.)
Lead to App Conv
Rate
Feb 400000 500 800.00 20 20,000 2.5%
Mar 385000 500 770.00 20 19,250 2.6%
Apr 370000 500 740.00 20 18,500 2.7%
Total 11,55,000 1500 770.00 60 57750 2.6%
Google Budget
Gross Cost 1,155,000.00
Net Cost 981,750.00
Agency Commission @ 8% 78,540.00
Total Cost 1,060,290.00
Service Tax @12.36% 131,051.84
Grand Total 1,191,341.84

4. Quarterly Plan Cont..
Facebook Budget
Quinstreet Budget
Month Facebook Spends (Rs.)
Feb 1,50,000.00
Mar 1,00,000.00
Apr 1,00,000.00
Total 3,50,000.00
Course
Number of Leads
/Month Cost / Lead (Rs.)
Cost / Month
(Rs.) Leads / Quarterly
Quarterly Cost
(Rs.)
Interior
Design 150 326 48900 450 146700

5. Budget for Quarter (Feb – April)
Platform Budget (Rs.)
Google 1,191,341.84
Facebook 3,50,000
Quinstreet 1,46,700
Total Cost 16,88,041.84

6. Quarterly Plan (May – July)
Month Google Spends(Rs.)
Google
Leads
CPL (Rs.) Paid Applications Cost/Application(Rs.)
Lead to App Conv
Rate
May 284000 400 710.00 20 14,200 2.8%
June 272000 400 680.00 20 13,600 2.9%
July 260000 400 650.00 20 13,000 3.1%
Total Cost 8,16,000 1200 680.00 60 40800 2.9%
Google Budget
Gross Cost 8,16,000.00
Net Cost 6,93,600.00
Agency Commission @ 8% 55,488.00
Total Cost 7,49,088.00
Service Tax @12.36% 92,587.28
Grand Total 8,41,675.28

7. Quarterly Plan Cont..
Facebook Budget
Quinstreet Budget
Month Facebook Spends (Rs.)
May 100,000.00
June 100,000.00
July 100,000.00
Total 300,000.00
Course
Number of Leads
/Month Cost / Lead (Rs.)
Cost / Month
(Rs.) Leads / Quarterly
Quarterly Cost
(Rs.)
Interior
Design 150 326 48900 450 146700

8. Budget for Quarter (May – July)
Platform Budget (Rs.)
Google 8,41,675.28
Facebook 3,00,000
Quinstreet 1,46,700
Total Cost 12,88,375.28

9. Quarterly Plan (Aug – Oct)
Month Google Spends(Rs.)
Google
Leads
CPL (Rs.) Paid Applications
Cost/Application(R
s.)
Lead to App Conv
Rate
Aug 186000 300 620.00 20 9,300 3.2%
Sep 177000 300 590.00 20 8,850 3.4%
Oct 168000 300 560.00 20 8,400 3.6%
Total Cost 5,31,000 900 590.00 60 26550 3.4%
Google Budget
Gross Cost 5,31,000.00
Net Cost 4,51,350.00
Agency Commission @ 8% 36,108.00
Total Cost 4,87,458.00
Service Tax @12.36% 60,249.81
Grand Total 5,47,707.81

10. Quarterly Plan Cont..
Facebook Budget
Quinstreet Budget
Month Facebook Spends (Rs.)
Aug 100,000.00
Sep 100,000.00
Oct 100,000.00
Total Cost 300,000.00
Course
Number of Leads
/Month Cost / Lead (Rs.)
Cost / Month
(Rs.) Leads / Quarterly
Quarterly Cost
(Rs.)
Interior
Design 150 326 48900 450 146700

11. Budget for Quarter (Aug – Oct)
Platform Budget (Rs.)
Google 5,47,707.81
Facebook 3,00,000
Quinstreet 1,46,700
Total Cost 9,94,407.81

12. Quarterly Plan (Nov-Dec)
Month Google Spends(Rs.)
Google
Leads
CPL (Rs.) Paid Applications
Cost/Application(R
s.)
Lead to App Conv
Rate
Nov 106000 200 530.00 20 5,300 3.8%
Dec 100000 200 500.00 20 5,000 4.0%
2,06,000 400 515.00 40 10300 3.9%
Google Budget
Gross Cost 2,06,000.00
Net Cost 175,100.00
Agency Commission @ 8% 14,008.00
Total Cost 189,108.00
Service Tax @12.36% 23,373.75
Grand Total 212,481.75

13. Quarterly Plan Cont..
Facebook Budget
Quinstreet Budget
Month Facebook Spends (Rs.)
Nov 75,000.00
Dec 75,000.00
150,000.00
Course Number of Leads /Month Cost / Lead (Rs.) Cost / Month Leads / Quarterly Quarterly Cost
Interior
Design
150 326 48900 450 146700

14. Budget for Quarter (Nov-Dec)
Platform Budget (Rs.)
Google 2,12,481.75
Facebook 1,50,000
Quinstreet 1,46,700
Total Cost 5,09,181.75

15. Google Budget for Year 2015
Months Budget (Rs.)
Feb – Apr 11,91,341.84
May – July 8,41,675.28
Aug – Oct 5,47,707.81
Nov – Dec 2,12,481.75
Total Cost 27,93,206.68

16. Facebook Budget for Year 2015
Months Budget (Rs.)
Feb – Apr 350,000.00
May – July 300,000.00
Aug – Oct 300,000.00
Nov – Dec 150,000.00
Total Cost 1,100,000.00

17. Quinstreet Budget
Course Number of Leads
/Month
Cost / Lead
(Rs.) Leads / Year Total Cost (Rs.)
Interior Design 150 326 1800 5,86,800.00

18. Year Budget
Platform Total Cost (Rs.)
Google 27,93,206.68
Facebook 1,100,000.00
Quinstreet 5,86,800.00
Total Cost for Year 2015
4480006.00
Note : Allocated Budget for Year 2015:- Rs. 3900000

19. Thank You