SlideShare a Scribd company logo
Deb Herman
Marketing Communications & Advertising
Selections showcasing my creative campaigns, collateral
and media.
What’s inside
▪ Web development and content
▪ Social media development, management and promotions
▪ Campaign planning and media mix
▪ Branding
Web Development & Content
Corporate web site homesavings.com
• Developed site architecture
• Wrote and edited content to SEO best
practices
• Collaborated with third party vendor
during site development
• Managed and updated site content
Web Development & Content
Corporate web site homesavings.com
• Internal pages featured actionable links and
accordion dropdowns.
Social Media LinkedIn Corporate Page for Home
Savings and Loan
• Content development and maintenance
of corporate page and showcase page
Social Media Facebook Corporate Page for Home Savings
and Loan
• Content development and maintenance of corporate
page
• Mined opportunities to share posts from liked pages
• Tracked fan insights
Social Media
Facebook advertising for Home
Savings and Loan
• Created ad content and selected
targeted audiences for Facebook
components of advertising campaigns
• Tracked advertising analytics and
actions taken
Social Media
Facebook contests and special
events for Home Savings and
Loan
• Created and managed contests
including like drives
• Created events and fundraising
awareness campaigns
Multi – Channel Marketing Campaign
▪ Campaign theme carried throughout all
external and internal marketing;
collaborated with graphic designer to
develop theme
▪ Thoughtful content development of all
display materials and ads; managed creative
process, production and placement
▪ Managed entire campaign process from
concept through inception to reporting,
including media buying, vendor selection,
Google and Facebook analytics
Retail
Merchandising
Print Ads
&
Collateral
Digital Advertising
Broadcast
Media
Multi - Channel Campaign
Digital Advertising Components
• Web display ads with dedicated landing page on web site
• Facebook ads to targeted audiences
• Campaign placement, tracking and reporting on results
through Google and Facebook analytics
Multi - Channel Campaign
Retail Merchandising Components
• Collaborated with graphic designer
to create all display components
Posters
Tabletop displays with takeaways
Exterior facing signage
Multi - Channel Campaign
Print Components
• Postcards – Developed content and
targeted audiences with marketing
team
• Newspaper ads
TV & Radio
Branding Consistency
Deb Herman
Marketing Communications & Advertising
debherman@comcast.net
412.974.2971

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Marketing Communications, Branding & Advertising

  • 1. Deb Herman Marketing Communications & Advertising Selections showcasing my creative campaigns, collateral and media.
  • 2. What’s inside ▪ Web development and content ▪ Social media development, management and promotions ▪ Campaign planning and media mix ▪ Branding
  • 3. Web Development & Content Corporate web site homesavings.com • Developed site architecture • Wrote and edited content to SEO best practices • Collaborated with third party vendor during site development • Managed and updated site content
  • 4. Web Development & Content Corporate web site homesavings.com • Internal pages featured actionable links and accordion dropdowns.
  • 5. Social Media LinkedIn Corporate Page for Home Savings and Loan • Content development and maintenance of corporate page and showcase page
  • 6. Social Media Facebook Corporate Page for Home Savings and Loan • Content development and maintenance of corporate page • Mined opportunities to share posts from liked pages • Tracked fan insights
  • 7. Social Media Facebook advertising for Home Savings and Loan • Created ad content and selected targeted audiences for Facebook components of advertising campaigns • Tracked advertising analytics and actions taken
  • 8. Social Media Facebook contests and special events for Home Savings and Loan • Created and managed contests including like drives • Created events and fundraising awareness campaigns
  • 9. Multi – Channel Marketing Campaign ▪ Campaign theme carried throughout all external and internal marketing; collaborated with graphic designer to develop theme ▪ Thoughtful content development of all display materials and ads; managed creative process, production and placement ▪ Managed entire campaign process from concept through inception to reporting, including media buying, vendor selection, Google and Facebook analytics Retail Merchandising Print Ads & Collateral Digital Advertising Broadcast Media
  • 10. Multi - Channel Campaign Digital Advertising Components • Web display ads with dedicated landing page on web site • Facebook ads to targeted audiences • Campaign placement, tracking and reporting on results through Google and Facebook analytics
  • 11. Multi - Channel Campaign Retail Merchandising Components • Collaborated with graphic designer to create all display components Posters Tabletop displays with takeaways Exterior facing signage
  • 12. Multi - Channel Campaign Print Components • Postcards – Developed content and targeted audiences with marketing team • Newspaper ads TV & Radio
  • 14. Deb Herman Marketing Communications & Advertising debherman@comcast.net 412.974.2971