How Google search is inefficient for online shopping
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How Google search is inefficient for online shopping

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It is inefficient for shoppers to use traditional search methods for online shopping. The lack of a comprehensive store directory (caused by the limits of SEO) and the lack of deal integration (which ...

It is inefficient for shoppers to use traditional search methods for online shopping. The lack of a comprehensive store directory (caused by the limits of SEO) and the lack of deal integration (which should include coupons, sales and discounted shipping offers) fails to provide consumers with the necessary information needed to make informed purchase decisions.

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How Google search is inefficient for online shopping How Google search is inefficient for online shopping Presentation Transcript

  • Online Shopping & The Problems of Search
  • Shopping online should be convenient
  • So why is it so hard?
  • The answer lies in “the search” It’s just not efficient  
  • A typical online shopping experience Case-in-point:
  • You think of something to buy A new pair of shoes!
  • You search shoes
  • You get
  • Which translates into 31 links of which… 5 Are articles about shoes 2 Are “best of” local shoe store lists 1 Is a YouTube video for a song called “Shoes” 23 Sell shoes
  • Of those 23 stores, 23 - 4Which means there are really only… … of which 11 are paid ads 4 are duplicates 19stores
  • I know what you’re thinking… “Don’t search shoes!” Tell that to the 550,000 people who search “shoes” every month
  • Hopefully, you’re good at synonyms shoe stores sites for shoes sandals flat shoes strappy flat shoes shoes for summer
  • Each new search term New & different store results
  • And how do I know I’m not missing a great store? So which search terms should I use? How many online shoes stores are there anyway?
  • shoes You don’t. No idea. Who knows? Who said SEO wasn’t fun?
  • Maybe search by pictures?
  • Pictures are fun… …. but some of these shoes are sold at stores you’d never shop. EVER.
  • Buying decisions are made based on a store’s brand & reputation as much as the product & price
  • So, what to do? What’s a site you know? Think. Shop. And buy that perfect pair.Type. One you like? One you trust?
  • WAIT. Is that an… They wouldn’t have a coupon box if there wasn’t a coupon Empty coupon box? Apply code Would they?!
  • Open new window Search “coupon codes”
  • You’re kidding, right?!
  • No wonder Amazon is so big
  • This  is  why  we  built  
  • 1 site 8000+ stores No ads Organized by category No synonyms required No SEO 1 search
  • Go ahead. Search “shoes”.
  • Any keyword Any category   All stores  
  • 317 Sell women’s shoes 184 Sell men’s shoes F.Y.I. 556 Stores sell shoes online Of those…
  • And those coupon codes?
  • Just click the “All Deals” tab See which stores have a coupon, sale or shipping deal
  • Want only sales? We thought of that, too. A combo?  
  • 111 Coupons at women stores 101 Sales at men’s shoe stores Another F.Y.I. 325of 556 online shoe stores have a deal Of those, there are… 68 Shipping deals at kid shoe stores 21 Coupons at athletic shoe stores
  • So  what’s  a  synonym for   “efficient  online  shopping”?  
  • www.totefish.com