0
Online Shopping
&
The Problems of Search
Shopping online should
be convenient
So why is it so hard?
The answer lies in “the search”
It’s just not efficient	
  
A typical
online shopping experience
Case-in-point:
You think of something to buy
A new pair of
shoes!
You search
shoes
You get
Which translates into
31
links
of which…
5
Are articles
about shoes
2
Are “best of” local
shoe store lists
1
Is a YouTube
...
Of those 23 stores,
23
- 4Which means
there are
really only…
… of which
11 are
paid ads
4 are duplicates
19stores
I know what you’re thinking…
“Don’t search shoes!”
Tell that to the
550,000
people who search “shoes”
every month
Hopefully, you’re good at synonyms
shoe stores
sites for shoes
sandals
flat shoes
strappy flat shoes
shoes for summer
Each new search term
New & different store results
And how do I
know I’m
not missing
a great store?
So which
search terms
should I use?
How many
online shoes stores are
ther...
shoes
You don’t.
No idea.
Who knows?
Who said SEO wasn’t fun?
Maybe search by pictures?
Pictures
are fun…
…. but some of
these shoes are
sold at stores
you’d never
shop. EVER.
Buying decisions are made
based on a
store’s brand & reputation
as much as the
product & price
So, what to do?
What’s a site you know?
Think. Shop. And buy that perfect pair.Type.
One you like? One you trust?
WAIT. Is that an…
They wouldn’t have a coupon box
if there wasn’t a coupon
Empty coupon box?
Apply
code
Would they?!
Open new window
Search “coupon codes”
You’re kidding, right?!
No wonder Amazon is so big
This	
  is	
  why	
  we	
  built	
  
1 site
8000+ stores
No ads
Organized by category
No synonyms required
No SEO
1 search
Go ahead. Search “shoes”.
Any keyword Any category	
   All stores	
  
317
Sell
women’s shoes
184
Sell
men’s shoes
F.Y.I.
556
Stores sell shoes online
Of those…
And those coupon codes?
Just click the “All Deals” tab
See which stores have a coupon,
sale or shipping deal
Want only sales?
We thought of that, too.
A combo? 	
  
111
Coupons at
women stores
101
Sales at men’s
shoe stores
Another F.Y.I.
325of 556
online shoe stores have a deal
Of thos...
So	
  what’s	
  a	
  synonym for 	
  
“efficient	
  online	
  shopping”?	
  
www.totefish.com
How Google search is inefficient for online shopping
How Google search is inefficient for online shopping
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How Google search is inefficient for online shopping

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It is inefficient for shoppers to use traditional search methods for online shopping. The lack of a comprehensive store directory (caused by the limits of SEO) and the lack of deal integration (which should include coupons, sales and discounted shipping offers) fails to provide consumers with the necessary information needed to make informed purchase decisions.

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Transcript of "How Google search is inefficient for online shopping"

  1. 1. Online Shopping & The Problems of Search
  2. 2. Shopping online should be convenient
  3. 3. So why is it so hard?
  4. 4. The answer lies in “the search” It’s just not efficient  
  5. 5. A typical online shopping experience Case-in-point:
  6. 6. You think of something to buy A new pair of shoes!
  7. 7. You search shoes
  8. 8. You get
  9. 9. Which translates into 31 links of which… 5 Are articles about shoes 2 Are “best of” local shoe store lists 1 Is a YouTube video for a song called “Shoes” 23 Sell shoes
  10. 10. Of those 23 stores, 23 - 4Which means there are really only… … of which 11 are paid ads 4 are duplicates 19stores
  11. 11. I know what you’re thinking… “Don’t search shoes!” Tell that to the 550,000 people who search “shoes” every month
  12. 12. Hopefully, you’re good at synonyms shoe stores sites for shoes sandals flat shoes strappy flat shoes shoes for summer
  13. 13. Each new search term New & different store results
  14. 14. And how do I know I’m not missing a great store? So which search terms should I use? How many online shoes stores are there anyway?
  15. 15. shoes You don’t. No idea. Who knows? Who said SEO wasn’t fun?
  16. 16. Maybe search by pictures?
  17. 17. Pictures are fun… …. but some of these shoes are sold at stores you’d never shop. EVER.
  18. 18. Buying decisions are made based on a store’s brand & reputation as much as the product & price
  19. 19. So, what to do? What’s a site you know? Think. Shop. And buy that perfect pair.Type. One you like? One you trust?
  20. 20. WAIT. Is that an… They wouldn’t have a coupon box if there wasn’t a coupon Empty coupon box? Apply code Would they?!
  21. 21. Open new window Search “coupon codes”
  22. 22. You’re kidding, right?!
  23. 23. No wonder Amazon is so big
  24. 24. This  is  why  we  built  
  25. 25. 1 site 8000+ stores No ads Organized by category No synonyms required No SEO 1 search
  26. 26. Go ahead. Search “shoes”.
  27. 27. Any keyword Any category   All stores  
  28. 28. 317 Sell women’s shoes 184 Sell men’s shoes F.Y.I. 556 Stores sell shoes online Of those…
  29. 29. And those coupon codes?
  30. 30. Just click the “All Deals” tab See which stores have a coupon, sale or shipping deal
  31. 31. Want only sales? We thought of that, too. A combo?  
  32. 32. 111 Coupons at women stores 101 Sales at men’s shoe stores Another F.Y.I. 325of 556 online shoe stores have a deal Of those, there are… 68 Shipping deals at kid shoe stores 21 Coupons at athletic shoe stores
  33. 33. So  what’s  a  synonym for   “efficient  online  shopping”?  
  34. 34. www.totefish.com
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