Calgary Reads Social Media Case Study

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Updated June 16, 2009 to show final results. Presentation delivered to Third Tuesday Calgary outlining the social media campaign for the CBC/Calgary Reads Book Sale and mid-campaign results

Business Technology Education

Calgary Reads Adopts Social Media A case study of social media philanthropy Doug Lacombe, MBA www.DougLacombe.com Andrew McIntyre, BA www.AndrewMcIntyre.ca

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Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media mentions at June 15/09 ,[object Object],[object Object],[object Object]

Areas for improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object]

Questions? Search “Calgary Reads” on Facebook, or go to calgaryreads.wordpress.com

Appendix A – Survey Results Switch to ZINC Research PowerPoint

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Calgary Reads Social Media Case Study

1. Calgary Reads Adopts Social Media A case study of social media philanthropy Doug Lacombe, MBA www.DougLacombe.com Andrew McIntyre, BA www.AndrewMcIntyre.ca

5. The Platform

6. Dialogue vs. Broadcast

7. The Schedule

9. Facebook results by June 15/09

10. Twitter results by June 15/09

11. Wordpress results by June 15/09

12. SMR results by June 15/09

13.

14. Book sale results

15.

16.

17. Questions? Search “Calgary Reads” on Facebook, or go to calgaryreads.wordpress.com