1. How We Can Help!!! Presented By CRT/tanaka June 19, 2009

2. whatcanbe ? This question is driven by the joyful and imaginative spirit at work in the collective minds and souls at CRT/tanaka. Every day, it moves us to seek endless possibilities for our colleagues, our clients and our community. Inspired by Goodness and Genius , we strive for Greatness in all that we do. That is our whatcanbe . Why not spend some time with us to explore your whatcanbe ? whatcanbe SM

4. Our Process

5. Research Process

6. Strategic Process

7. Build the Plan Overarching Strategy Messaging Conversation Starters Tactics, Tools & Vendors Measurement Suggestions Community Verifications (Focus Groups) Campaign Launch

12. Building a “Social” Bourbon Trail

16. Clients (partial list)

23. whatcanbe SM Process

24. Case Study

25. Example: Network Solutions Network Solutions, a leading provider of domain names, Web hosting and online marketing services, turned to CRT/tanaka to help manage its online reputation. In the first half of 2008, approximately 60 percent of Network Solutions’ social media conversations were negative. There was a perception of Network Solutions as a domain registrar only. Changing perception was critical for long-term health. In only six months Network Solutions dropped from 60% to 18% in negative mentions…

26. Brian Ellis: Short Bio Brian is a founding partner of CRT/tanaka and a 21-year veteran of the agency. He serves as the strategic leader of CRT/tanaka’s whatcanbe laboratory, where he is charged with helping existing clients and new prospects explore the possibilities of whatcanbe through the agency’s unique creative intelligence planning and programming model. Brian has worked across all of the agency’s practice areas, beginning his PR career in the consumer sector with such well-known brands as Girl Scout Cookies, Welch’s, Eskimo Pie, Robitussin, Dimetapp, ChapStick, Advil, Microsoft, Ford Motor Company and Eclipse Aviation. Libation of Choice: Bourbon with a splash of water

27. Geoff Livingston: Short Bio Geoff has worked as a public relations strategist in the Washington, D.C. region for 16 years. Dubbed a “local blogging guru” by the Washington Post , Geoff’s award-winning book on new media “Now is Gone” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences include work with Bartleby Books, United Way, the General Services Administration, Department of Transportation, Save Darfur, Network Solutions, the Consumer Electronics Association, Ford Motor Company, the Washington Nationals, Network Solutions, Sully Erna (Godsmack lead singer), Verizon Wireless and many others. Libation of Choice: Straight up

28. Pia Mara Finkell: Short Bio With nearly a decade of communications experience, Pia has a strong and versatile background in beverage and food public relations, marketing and promotional strategy. An associate vice president in CRT/tanaka’s Consumer Practice, Pia oversees public relations, program development and strategic partnerships for, among others, the Wines from Rioja (Spain) account, one of the agency’s largest campaigns. Before joining CRT/tanaka, Pia worked as an editor at Wine & Spirits magazine and managed public relations programs for such clients as the Cognac Bureau, Grey Goose, the Calvados Bureau and the Bordeaux Wine Council. Libation of Choice: Maker’s with a splash of ginger or an Old Fashioned

29. For more information, please contact Geoff Livingston, Senior Vice President/Social Media: [email_address] 703.894.5460 X 106

30. How We Can Help!!! Presented By CRT/tanaka June 19, 2009