New rebranded main sales presentatie of TD Technology in English. See what Tradedoubler has to offer regarding adserving, tracking, conversion attribution, deduplication, tag management, container tag and mobile

1. Tradedoubler & Technology
Main sales presentation 2012
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2. Can’t make up your mind which
technology to choose?
• Measurement is key for
online marketeers
• But which technology suits
your demands the best?
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3. Adserver
“An adserver is a
webserver that stores
advertisements used
in online marketing
and delivers them to
website visitors.“
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4. Web Analytics
“Web analytics is the
measurement, collection
, analysis and reporting
of internet data for
purposes of
understanding and
optimizing web usage.”
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5. Tracking solution
“TD Technology provides a
tracking solution, a web
solution with adserving
and web analytics
capabilities, having a
strong focus on accurate
conversion tracking and
performance.“
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6. Tradedoubler & Technology
What makes us unique?
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7. Reporting Suite
including Online
Dashboards
with focus on
• partners
• conversions
• return-on-
investment
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8. Reporting suite with focus on ROI
* Delay times of 1-2 hours on impressions & clicks
* Delay times of 15-30min on leads & sales
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9. Online Dashboards
* Delay times of 1-2 hours on impressions & clicks
* Delay times of 15-30min on leads & sales
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10. Tradedoubler & Tracking
5%
10%
Tracking integrated in website:
Image pixels are available in all
programming languages
3rd party
(PHP, Java, C++, Perl, .net,…)
IP/UserAgent
Different tracking methods: 1st party
Cookie (3rd party &1st party) and
IP/UserAgent tracking
85%
Tradedoubler measures 100% accurate
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11. Tradedoubler & Flexibility
Tradedoubler provides most
flexible system architecture on
the market
Smooth synchronisation
between different tools
(triple adserving)
Validation of
leads & sales
offline tracking
capabilities
Javascript & HTML
pixels for fast
implementation
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12. Tradedoubler & Deduplication
Deduplication within system:
No implementation of partner id needed
Deduplication between postclick &
postview
Auto-deduplication:
Post-trackback will send 3rd party pixel
when last cookie counted for partner
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13. no deduplication
1 2 3
3 sales
Campaign Affiliate SEM Sale
confirmation
banner link Text ad page
active deduplication
1 2 3
Campaign Affiliate SEM Sale
1 sale
confirmation
banner link Text ad page
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14. Auto-deduplication towards partners
A user clicks on a link Which triggers TD A sale is registered and deduplicated within Integral
from MMN network Integral tracking
Sale
confirmation
page
The “post-trackback” functionality allows you to add an extra tracking pixel of
Microsoft, in order for the partner to see conversions in their adserving system Atlas.
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15. Tradedoubler & Tag management
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16. Container tag feature
With TD Integral it’s possible to add additional javascript codes to pages
before the confirmation page.
Advertiser„s website TD Integral Container Tag
Javascript Code
(retargeting tag 1)
More Javascript Code
(retargeting tag 2)
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17. Advantages of container tag
Management: Possibility to work with multiple retargeting parties at once
Generate plug and play retargeting codes with the TD
Integral code generator
Easy to use tag management system
Speed: Group numerious javascript codes together in 1 container
tag to make your website perform better
Dedicated servers will serve these 3rd party scripts faster
and load your website more quickly
Technical: No re-implementation needed per partner
All information in 1 container tag
Debug javascript code in realtime within the system
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18. Tradedoubler &
conversion attribution
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19. User journey reporting
Standard Report
User journey
Report
Display ad Affiliate link Paid Search ad Sale
TIME
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20. User journey examples
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21. User journey examples
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22. User journey examples
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23. Tradedoubler & Mobile
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24. App Download Tracking
In-App Purchase
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25. App Download Tracking (lead)
Generate app downloads with your private
partnerships
Track the number of app downloads merchant’s activity is
generating in web pages and apps into App Store (iOS) and
Google Play (Android)
Monitor the effectiveness of the advertising spend
Measure conversion rates and optimize your
activities to increase their app install base
Post app download reporting to evaluate the life time
value
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26. App Download Tracking (ADT) iOS
1. User visits a publisher’s site
2. The click is recorded by TD and 3. User is
in browser or an app and clicks
a cookie is stored on the users redirected to the
on a ”app-download”-banner
phone app in App Store.
with a TD tracking link
5. At that point a ”Thank You”- 4. User downloads
page is opened in the browser and the app and the app is
A trackback pixel is loaded on the launched for the first
”Thank You”-page to report time
trackback 6. When the trackback has been
reported, the app is re-opened.
The program+affiliate id is sent
back into the app
7. The SDK retrieves and stores
the program+affiliate id
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27. App Download Tracking (ADT) Android
4. User is redirected to
2. User clicks on a ”app- the app in Google play
download”-banner with a with the tracking id
TD tracking link. (program+aff id &
3. The click is tduid).
recorded by TD
1. User visits a
publisher’s site in a
browser or an app. 5. User downloads
and installs the
app. The Tracking
id’s are saved by
the app, retrieved
from Google play
by a referral
parameter on the
download link
7. At first launch a trackback is 6. User launch the app.
sent by the app to Tradedoubler
with the tduid retrieved from
Google play.
NB: A download can only be tracked in session for Android
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28. In-App Purchase (sale)
TD Technology can now track events from all
mobile channels going into the advertiser.
Tradedoubler can now accurately track traffic to
both already installed merchant apps
and newly installed apps
The merchant has the option to redirect traffic to
the destination that offers the best
shopping
experience and highest conversion
rates
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29. Tradedoubler & Mobile
User Partner Merchant
PC Site
PC site
Mobile Site
Mobile Site
Mobile App
Mobile App
App store
The purchase be TD can
User is on The partner can be a The traffic can go
completed on any track all of
a mobile PC site, a mobile site through to multiple
version of the these
device or an app destinations
advertiser site scenarios
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30. Tradedoubler & Technology
Display Mail
Affiliate Mobile
Search Retargeting
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31. Tradedoubler & Technology
1. The most accurate tracking solution on the market
2. Detailed ROI reporting suite & online Dashboards in real-time
3. Automatic deduplication across all online marketing activities (E-
mail, Search, Display, Retargeting, Mobile, Affiliate,…)
4. Container tag for management of other 3rd party web-technology tags
5. User Journey reports to give insight into conversion attribution process
6. Mobile tracking capabilities with App Download Tracking & In-App
Purchase
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32. Client Portfolio
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33. TD Technology Benelux clients
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34. Corporate TD Technology clients
Advertiser Agency Publisher
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35. 35

36. TD Technology: Pricing
One time fee for startup including unlimited amount of
Setup Fee users, implementation assistance and system training
Monthly license for a company calculated on amount of
Transaction Fee transactions per tracked online activity
(Transaction = clicks, leads, sales, ileads, isales)
Save on impressions and Tradedoubler activities
(free of charge)
Monthly costs for filehosting, customized user journey
Optional costs reports, extra tools and technical consultancy services
*Costs are dependent upon volume of tracked online activities and extra services a client wants, but can start
from 500 euro per month.
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37. TD Technology: Launch
TD Technology TD Technology team Last
prepares licenses sends through Workshop tests
& activities implementation & Training
Contract instructions
Promotion,
Ad & com-
Client implements tracking
integrations munication
Technical work
Marketing & Administration
4 weeks
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38. Dax Questions?
Vercauteren
Head of TD Technology Benelux
Remarks?
Tel.: +32 224 75 74
Feedback? 286 39 53
+31 10
Mobile: +32 476 23 29 28
+31 6 465 475 26
Mail: dax@tradedoubler.com
Skype: daxter1984
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