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2. CONCEPT TO CONTAINER EXPERTISE PHILOSOPHY
SHOEfabrik was founded by
SHOEfabrik is an Asia based,
Our regional Head Quarters is David Solk and Irmi Kreuzer in
European owned, multi-
in Ho Chi Minh City (Saigon), 2002, an Anglo-German team
nationally managed, premium
Vietnam, where we have a with extensive experience in
footwear Design, Develop-
team of over 70 people. the industry, each with over 20
ment and Sourcing Company.
years based in Asia.
SHOEfabrik offers value added services Close to half of the team are expatriates Having worked for many years from both
ranging from Line Building to Product that all have extensive experience working sides of the business table, the company
Creation, Quality Control and, ultimately, with leading global brands and creating / has developed a fresh business philoso-
Production delivery managing world class product. phy that is promoted internally and shared
externally with customers, factories and
Our expertise is with Athletic, Outdoor, suppliers.
Casual, Comfort, Lifestyle, Sandals,
Wellness and Occupational/Safety Each step of the product process is
footwear. designed to specifically align directly to
the needs of the client, using the
We have factory relationships throughout strengths of the organization to create
Asia and deploy personnel and build the best possible products,
wherever/whenever it is needed to provide from the very first sample to the last pair
consistent onsite coverage to support our of production, consistently and on-time.
clients needs.
ELEVATING BRANDS FULL SERVICE BRAND MANAGEMENT
All of our clients have a SHOEfabrik’s organization is
genuine desire to produce SHOEfabrik offers a full
structured to apply the
exceptional quality, highly service, including all design
maximum resources from
functional footwear work.
start to finish.
products…
...but may not have all the necessary Our full service approach means that we create SHOEfabrik’s organization is structured to apply the
and manage everything from initial product brief maximum resources from start to finish.
in-house resources, experience or
relationships needed to really drive through to mass production shipment, with a Using an innovative, and highly effective approach
product creation and production sourcing permanent presence at source. SHOEfabrik has built an evolved matrix organization
consisting of teams for each functional area, led by
in Asia at the highest level. experts whose purpose is to support the Brand
We completely control the process just as if
Directors.
your own company had a dedicated Design
A SHOEfabrik collaborative partnership Dept., Development Managers and Liaison Brand Directors coordinate with team leaders from each
provides a truly competitive edge for both Office in the country of manufacture, as well as functional area, while leading the product charge. Team
established and emerging brands, a permanent presence located within each heads and members from production, QA, technical
services, commercialization, costing, logistics and
allowing them to eliminate product worries manufacturing partner’s production facility. administration provide full crossover support on every
and focus entirely on growing their project.
business. We inspect every single production order prior
to approval for shipment, and monitor the Unlike the typical silo structure in other sourcing
organizations, the Brand Director offers the Brand a
production lines all day/every day to ensure that single dedicated window to drive the business
the quality standards are consistently met and forward….
improved upon.
….From Concept To Container
DEDICATED TEAM MANAGED EXPANSION THE BASICS
Each brand SHOEfabrik works The founders and manage-
with has its own dedicated ment of SHOEfabrik have
product creation team led by a extensive experience manag- ...often promised rarely
highly experienced Brand ing large sourcing organiza- delivered
Director. tions and broad relationships
with manufacturers.
In house resources include Product David Solk (Managing Director / Co-founder). David’s last industry role
before co-founding SHOEfabrik was Sourcing Director for South Asia for
We deliver to our promises…
Design, Graphic Design, Product Devel- adidas, which included management of all product development, costing,
logistics, mass production and back office operations in Vietnam / Thailand
opment, Costing, Commercialization, and Indonesia (250 people / 4,000,000 pairs per month). Exceptional Product Creation
Technical Services (lab testing, product Irmi Kreuzer (Product Director / Co-founder) was the first female “Sport Fair Pricing For All Parties
Shoe Technician” formally trained by adidas over 20 years ago and is one of
engineering, chemical, fit & wear testing), the best product creation people in the industry. Guaranteed Production Quality
Quality Assurance and Production Tony Hunt (Brand Director) is a real “shoemaker” who started his quest for
Consistent On Time Delivery
Management. World class external the perfect product on the factory floor at Griggs (Dr. Martens) over 25 years
ago. He studied shoemaking at Treshem Institute & SATRA Footwear
Long Term, Mutually Beneficial
designers and colour specialists are also Technology Center (UK) & after more than 15 years with DM’s moved to Asia. Relationships
under permanent contract. Neil Kennedy (Brand Director) has 30 years in the industry, most recently
Managing Director of Karrimor, and previously with Reebok, Berghaus, Scarpa
and Asolo. Planning is the key to success. Seasonal
Customer Service offers daily insight into Ian Buchanan (Director of Manufacturing) another shoe industry veteran that (or project) Planning Calendars are set up
all aspects of logistics (order processing, started with Lambert Howarth in the UK, then moved onto Clarks for many
years before helping Pentland create a stable sourcing environment for their
before design even begins, outlining key
production delivery, shipment documenta- fast growing Lacoste brand based in Asia. milestones from design through develop-
tion, invoice & payment processing). Ryan Lamont (Creative Director) has been designing product and leading ment / commercialization to first produc-
design teams in the footwear industry for 15 years for brands such as Adidas,
Lacoste and Animal. He has extensive experience in all aspects of Product tion shipment.
Design, Development and Category Management.