Analysing the results of a card sort
& identifying a suitable site structure




                                         ...
1
Analysing the Results
Spending time with your data
1      Analysing the results

2. List the category names and card groupings
   provided by participant
3. Aggregate all th...
Spreadsheet
demo
Other resources
Other analysis tools


 • Cluster analysis; dendograms
 • Joe Lamantia’s spreadsheet
 • Donna Maurer’s spr...
2
Identifying a site
structure
It doesn’t have to be a hierarchy
2                             Identifying a structure
                   K e y D a te s

                     e x a m t im...
!    Issues



Methodology | Hierarchies | Labelling
1     Card Sorting Issues

• Card sorting evaluates how people categorize
  things when they see ALL of the content

- BUT...
Example
               • Sports
•   Rugby        – Rugby
•   Surfing      – Netball
                 – Tennis
•   Netball
...
Example


   Sports              Hobbies



            Surfing?
2   Hierarchy issues

    “   People keep pretending they
        can make things
        hierarchical, categorizable,
   ...
Measures of a good
    hierarchy
Indistinct Categories




                 If users have to visit all 3
                categories, the distinction
      ...
3   Labelling Issues




               1.   Merge categories
               2.   Split categories
               3.   Ren...
Tips to improve labelling
• Avoid high-level, non-words
• Make labels longer, more explanatory
• Provide explanatory text
...
Width vs. depth

 It is better to have:
 • MORE finer-grain categories
 - than -
 • LESS high-level categories
Traditional navigation
schemes
Alphabetical



   Topics




Audiences
Alternative models

 • Alphabetical
 • Chronological
 • Geographical

 • Guided maps
 • Lifestages
 • Facets

 • A combina...
1     Alphabetical

Topics
• Animals                 A-Z Index
  – Dog Registration      • Beach water quality
  – Possum ...
2     Chronological


• Press Releases
  – 2007
  – 2006
  – 2005
3     Geographical


• Councillors
  – Northern Ward
  – Central Ward
  – Eastern Ward
4   Guided Maps/Lifestages




                      Next : Employee Benefits >
Questions?
 Thank you!
justine@userfaction.com
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Analysing The Results Of A Card Sort

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A talk I gave at the NZ Technical Communicators' Association Conference in 2007 about my methods for analyzing the results of a card sort.

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  • So complicated. I use apps in CardFila.com. So excellent
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Analysing The Results Of A Card Sort

  1. 1. Analysing the results of a card sort & identifying a suitable site structure Justine Sanderson Userfaction Ltd
  2. 2. 1 Analysing the Results Spending time with your data
  3. 3. 1 Analysing the results 2. List the category names and card groupings provided by participant 3. Aggregate all the participant-generated category names and sort alphabetically 4. Look for similarities and standardize 5. Check back that the standardized categories contain the same cards
  4. 4. Spreadsheet demo
  5. 5. Other resources Other analysis tools • Cluster analysis; dendograms • Joe Lamantia’s spreadsheet • Donna Maurer’s spreadsheet
  6. 6. 2 Identifying a site structure It doesn’t have to be a hierarchy
  7. 7. 2 Identifying a structure K e y D a te s e x a m t im e t a b le s g r a d u a t io n N e w s & t E avc eh nn tg s d a y s c h a r t e i Q u ic k L in k s e v e n ts y e a r a t a g la n c e cam pus m ap C E C IL n o t ic e b o a r d lib r a r y s h o rt c o u rs e s nD eva C o n t in u in g E d u c a t io n s t a f f d ir e c t o r y U n iv e r s it y c a le n d a r w e b m a il A c a d e m ic /T e a c h in g / S tu d e n ts H R /S ta ff/P e r s o n a l In fo c a re e r re s o u rc e s F o r m s /P o lic ie s a d m is s io n s & e n r o lm e n t C a m p u s /E A P C P D c o u rAs ec sc e s s / B uv ia l cd a i nn c gi e s c o p y r ig h t r u le s e x a m t im e t a b le s d is c ip lin a r y a c t io n c r e c h e / c h ild c a r e c r e c h e a p p lic a t io n C E C IL p a r k in g d i s a b i l i tC o emr v pc u st i n g /HI T c o n n e c t y s i e R in te r n e t s e c u r ity g r a d u a t io n re c c e n tre d i s c i pc loi nm abpruyu i ltade cirnt iago cnmc ea si ns tEe E a n c e le a v e fo r m lib r a r y nO le a v e p o lic y nD eva R e s e a rc h h e a l t h c & p sy ar tifgemht yte rt au bl e l es s h o r t c o u r s e s ous i b p la g ia r is m & c h e a t in g H R c o n ta c ts m e d ia c o n t a c t g u id e lin e s l e a v de ki ae l -y i nca on nc ter e sl s bal a co r o o m b o o k in g s lib r a r y p la g ia r is m & c h e a t in g m e d ia c o n t a c t g u id e lin e s l e a v hec eafFom ridme uas sn m e p/ P u cp ha a s a ny sg lp p k a n c y d i s t u d e n t s t a t is t ic s s u p iern ort aeo nrmnn eubtaost oieokcni u rg i ts y d o c t o r / d e n t i s t , e t c nt c o d e s f in a n c e f o r m s te a c h in g a w a r d s re s e a rc h d a ta b a s e accoun IT A c c e s s fo rm s te a c h in g d a y s c h a r t r e s e a rc h r e p o r ts l e a vw ese ePp c eu oiracptgyyl e cS gaour fditd Fe ilni na en s cr ei ac l rs u i t m e n t i n f o b op l i u n is e r v ic e s p gr ou pi d e er t y s e r v i c e s s t a w f e b m r ae ifl e r r e d s u p p l i e r s f SLC p PBRF p a r k in g a p p lic a t io n e x a m in a tio n o f fic e s c h ov ea crptsouhrr icpa hsr at /f slooi rng go tsa f f l s a c c e s s h o u rs t u it io n f e e s o f f ic e C o n t i InT u iAn cg c E sd su cf oa rt imo ns e s tu ff tra v e l s tu d e n t r e c o r d s p r o mp ofoi w i ae nr pc/ coe oi nfnott ri tnm umsa pt i oa nt e s p o w e r p o in t t e m p la t e s nt o n e l e q u a l e m ep cl ot oy rm a er tn/ lt o og po ps o r t u n i t y v c o lle c t iv e e m p lo y m e n t a g r e e m e n t s
  8. 8. ! Issues Methodology | Hierarchies | Labelling
  9. 9. 1 Card Sorting Issues • Card sorting evaluates how people categorize things when they see ALL of the content - BUT - • When visiting websites, visitors do NOT know all the information contained on the website
  10. 10. Example • Sports • Rugby – Rugby • Surfing – Netball – Tennis • Netball • Fishing • Hobbies • Tennis – Fishing • Tramping – Tramping – Surfing
  11. 11. Example Sports Hobbies Surfing?
  12. 12. 2 Hierarchy issues “ People keep pretending they can make things hierarchical, categorizable, and sequential when they can't. Everything is deeply intertwingled. ” — Ted Nelson
  13. 13. Measures of a good hierarchy
  14. 14. Indistinct Categories If users have to visit all 3 categories, the distinction may not be clear enough
  15. 15. 3 Labelling Issues 1. Merge categories 2. Split categories 3. Rename 4. Explain
  16. 16. Tips to improve labelling • Avoid high-level, non-words • Make labels longer, more explanatory • Provide explanatory text • Show the children of that category • Rename and retest
  17. 17. Width vs. depth It is better to have: • MORE finer-grain categories - than - • LESS high-level categories
  18. 18. Traditional navigation schemes
  19. 19. Alphabetical Topics Audiences
  20. 20. Alternative models • Alphabetical • Chronological • Geographical • Guided maps • Lifestages • Facets • A combination of the above
  21. 21. 1 Alphabetical Topics • Animals A-Z Index – Dog Registration • Beach water quality – Possum Control • Dog Registration – … • Possum Control • Environmental Care • Water conservation – Beach water quality – Water conservation – …
  22. 22. 2 Chronological • Press Releases – 2007 – 2006 – 2005
  23. 23. 3 Geographical • Councillors – Northern Ward – Central Ward – Eastern Ward
  24. 24. 4 Guided Maps/Lifestages Next : Employee Benefits >
  25. 25. Questions? Thank you! justine@userfaction.com

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