1. “How to Turn
Job Interviews
into Job Offers”
by David E. Perry and Kevin Donlin

2. Definitions
Guerrilla = Unconventional
In doubt? Try the opposite
Marketing =
Finding and selling
Marketing 101 is Job Search 401!

3. Overview
1. Start Work Before You’re Hired
2. 30-60-90 Day Plan

4. Start Work Before You’re Hired
The best way to prove
you can do the job is …
to DO the job -- in the interview!

5. Start Work Before You’re Hired
1. Research the company. Find out:
 Needs
 Problems
 Opportunities

6. Start Work Before You’re Hired
2. Research the job. Find out:
 Needed skills
 Problems
 Opportunities

7. Start Work Before You’re Hired
3. Perform the job in the interview!
 Proofreader -- found typos
 Marketing analyst -- wrote white paper
 What can YOU before you’re hired to
prove your skills?

8. 30-60-90 Day Plan
Research the company, talk to current
and former employees, to learn:
 Their corporate culture
 Training programs
 Products and services
 Problems and needs
 Opportunities

9. 30-60-90 Day Plan
First 30 days. Research and describe
how you will:
 Meet and produce with the team
 Fit into their corporate culture
 Quickly master training
 Learn products and services
 Tip: Illustrate with past successes!

10. 30-60-90 Day Plan
First 60 days. Research and describe
how you will:
 Respond to feedback from managers,
customers, co-workers
 Contribute to complex projects
 Tip: Illustrate with past successes!

11. 30-60-90 Day Plan
First 90 days. Research and describe
how you will:
 Produce or save revenue
 Solve problems
 Offer improvements
 Capture opportunities
 Tip: Illustrate with past successes!

12. Guerrilla Job Search Tactics
Caught on Video…