Yes Is the post positive or balanced?
A factual and well cited post, Is the person dedicated to
which may agree or disagree degrading others? Yes MONITOR ONLY
with you yet is not factually Avoid responding to
erroneous, a rant or rage, specific posts; monitor
bashing or negative in nature. and flag internally
Is the posting a rant, rage, joke
You can concur with the post, or satirical?
let stand or provide a positive No
MISGUIDED FIX THE FACTS
Do you want to respond? Yes Do you wish to respond
Are there erroneous facts?
with factual information?
UNHAPPY CUSTOMER RESTORATION
LET STAND Yes Is the posting a result of a Yes Do you wish to rectify the
Let the post stand – negative experience? situation reasonably?
Transparency Cite sources Timeliness Tone Influence
Adapted from Air Force Web Posting Response Assessment