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(Most) people don’t like unpleasant experiences.
Successful digital experiences don’t happen by accident. They are designed.
The “D” word. Debunking the design myth.
Design isn’t just about
making something pretty.
Design is about creative
Everything is designed.
Marketers need design.
Marketers need good design.
Good design doesn’t always
Everyday experiences are designed. Design is all around us.
Building blocks of a successful digital experience.
…And learns from “Dell Hell” Hi David. Enjoyed reading the dialogue here
about keeping up with the real world versus the
omnipresent school demands. Thought your talk at
Loyola sounded like a good one. As you point out
Jeff Jarvis and Dell are certainly integral case
studies to be learned from....in the same way that
we at Dell learned. Not sure there is any specific
Certainly we learn everyday from our
conversations at Direct2dell; around the
blogosphere; at StudioDell; in SecondLife;Michael
Dell's meeting with bloggers at the Consumer
Electronics show and at Dell's IdeaStorm...and all of
that is leading to exciting new chapters for us as we
engage direct with customers using various digital
media. Should you ever want more detailed
information about our journey beyond Dell hell,
please let us know.
Posted by: RichardatDELL
Pause for reflection…
A. Does any of this sound like marketing?
B. Isn’t Marketing about selling stuff?
C. Aren’t we supposed to create messages?
A. Yes. This is all part of marketing.
B. No. Marketing is about relationships.
C. No. We’re supposed to reinforce affinity.
Pause for reflection…
*Marketers need to become conversation architects
Multiple touch points create a “conversation ecosystem”
4 Web version
1 Desktop widgets/applications
6 Start page / feeds
5 Mash Ups
Gratuitous analogy: Is Twitter the crocs of the web?
Love them or hate them Love it or hate it
Recommend them to friends Recommend it to friends
Makes a statement Makes a statement
Encourages community Encourages community
Supported by enthusiasts Supported by enthusiasts
Might like after trying Might like after trying
Neither is a mediocre brand
Twitter could to become a break-through form of digital communications or implode horribly
Embrace your inner-designer.
…And your inner-geek.
Become a “conversation architect”.
Don’t just market messages.
Create good experiences.
We live a life in beta
~Bruce Nussbaum, BusinessWeek