2. BRIEF
Get as many people to play our game as possible.
MakeTwine games more popular in the gaming community.
Spread our reputation as games designers.
Thursday, 27 June 2013
3. RESEARCH
The people who filled in the questionnaires were
between the ages of 17-19
None of them had ever made or played a text based game before
Most said they do play computer/console games
The most popular genres were Sci fi and Adventure
We started our research by creating a questionnaire and
handing it out to 25 people
Thursday, 27 June 2013
4. Combine the two most popular genres - Sci Fi
adventure
Thursday, 27 June 2013
6. BREAKDOWN
The 4 P’s
- Product:Text based adventure game
- Placement:TwineHub
- Price: Free
- Promotion: Merchandise
Thursday, 27 June 2013
7. PRODUCT
-Text based adventure game called “Stranded”
- Sci fi/adventure genre
- Browser game - Easy to access
Thursday, 27 June 2013
8. PLACEMENT
-Our game will be available to play onTwineHub
-QR codes to allow users to play the game on their phone
The QR code takes you straight to the game
-Any internet browser
Thursday, 27 June 2013
9. PRICE
Free
-Twine games are not very popular
- Our company/brand is not popular either
Because of this, we should not charge anyone to play our game
Benefits:
-No cost to create the game or distribute it
-People will be more inclined to play our game
Negative:
-Costs to make and deliver merchandise
Have adverts of our game on web pages to make the money back
Thursday, 27 June 2013
10. PROMOTIONFor direct advertising, we came up with an idea for a poster:
The poster would feature this image and the name of our game
We showed this to people and gave them a feedback sheet to fill in:
Thursday, 27 June 2013
11. Feedback:
“The image is good, add some more text”
“The image isn’t very eye catching, it would look better with more colour to help it stand out”
Taking this feedback into consideration, we did more work on the logo:
We got a more positive response to this image, and then put it into a poster
Thursday, 27 June 2013
13. FEEDBACK FOR FINAL POSTER
“Good use of colours”
“Eye-catching”
“Simple but effective”
Making the changes to the original image made the poster a lot
better, and we know it is what our target audience likes.
Thursday, 27 June 2013
14. Social networking sites
This is a mock-upTwitter page for our game. Here we will have regular updates on our game, its
release date and merchandise.
As well as our poster having the URL’s to our Facebook andTwitter pages, we will also post about our
game on forums, which may attract people to these pages.
Thursday, 27 June 2013
15. INDIRECT
-Blog and magazine articles
Contact gaming blogs and magazines and ask them to write an article on our game, and in exchange
we write an article for their blog/magazine.
Post about our game on gaming forums andTwine forums.
Thursday, 27 June 2013
17. Another way to promote our game will be to have competitions, where players will have the chance
to win free merchandise.
Example:
Thursday, 27 June 2013
20. MARKETING SCHEDULE
May 2013:
Release first poster
10th August :
Second poster (competition winner)
October:
Release article on blogs and magazines
16th November:
Live-action trailer
20th January
Release URL and QR code for our demo
December:
Third poster (second competition winner)
20th February:
Release game
We know there are no major games or game conventions scheduled to come out in February 2014
Thursday, 27 June 2013
