SMSS: Establishing Your Brand and Maximizing ROI on Pinterest - PinLeague
 

SMSS: Establishing Your Brand and Maximizing ROI on Pinterest - PinLeague

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  • SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks
  • 81% of respondents indicate post by friends directly influence purchase; 78% for posts by companiesMaya: 42% of users more likely to share negative experiences because of social mediaNew slide % of Pinterest users who liked a brand (58% fb), (42% fb) mentioned a brand in status update, share a link, video or story about a brand (41% fb)92% of users MORE LIKELY to talk about a brand after becoming a fan of itGrow  Engage  Monetize
  • Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • -Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
  • opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by  GetPinterestFollowers.com  to reach 500k followers in just 10 weeks

SMSS: Establishing Your Brand and Maximizing ROI on Pinterest - PinLeague SMSS: Establishing Your Brand and Maximizing ROI on Pinterest - PinLeague Presentation Transcript

  • Establishing Your Brand & Maximizing ROI on Daniel Maloney, CEO & Co-founder@PinLeague @danielpmaloney #SMSSummit
  • @PinLeague #SMSSummit 954-505-8008This Presentation is Interactive
  • @PinLeague #SMSSummit 954-505-8008What do YOU want to discuss? 1. What Pinterest is (and isn’t) 2. Building Your Brand on Pinterest 3. Maximizing Pinterest ROI
  • @PinLeague #SMSSummit 954-505-8008 Thank You!Here’s A Gift First Name + Email (954) 505-8008
  • @PinLeague #SMSSummit 954-505-8008PinLeague makes Pinterest Marketing Easy 1. Mobilize Fan Base 2.Attract New Customers 3. Analytics & Insights
  • @PinLeague #SMSSummit 954-505-8008Data is at our Core Analytics & Insights Rich Social Data Each Day… Audience Engine >30 million Users >70 million Pins Social + Email
  • WHAT IS (AND ISN’T)
  • @PinLeague #SMSSummit 954-505-8008 Fastest to 10 Million Monthly Users; now >30 Million 12/2012Source: http://compete.com
  • @PinLeague #SMSSummit 954-505-8008 “It’s ADDICTIVE!”Source: http://info.rjmetrics.com/blog/bid/52877/Pinterest-Data-Analysis-An-Inside-Look
  • @PinLeague #SMSSummit 954-505-8008 It’s NOT Conversational 175 Repins per CommentSource: PinLeague data, based on a sample size of 3.3 million pins
  • It’s NOT about Status Updates 5-25 minutes 5-25 mins 5-25 minutes 80 minutes 80 minutes > 1 weekSources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; PinLeague client data: internal + Google Analytics; based on a sample of client repins; April 2012
  • @PinLeague #SMSSummit 954-505-8008Pinterest is an Online Pinboard
  • @PinLeague #SMSSummit 954-505-8008Pinterest makes …Life events …Home Projects …Shopping …Gifting …Education …Self-identity Social.
  • @PinLeague #SMSSummit 954-505-8008Pinterest makes Discovery & Planning Social.
  • @PinLeague #SMSSummit 954-505-8008Fundamental Difference What I’m doing Who I am Who I WANT TO BE
  • @PinLeague #SMSSummit 954-505-8008It’s Brand and Product Inclusive
  • @PinLeague #SMSSummit 954-505-8008 More Referrals Per User, More Revenue Per Referral $179 Ratio: 14.0 Average Order Value Referral Share to from Social Referrals User Share 14x $69 $80 12.5x 1.0 1.1 Twitter Facebook Pinterest Twitter Facebook PinterestSource: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
  • BUILDING YOUR ON
  • @PinLeague #SMSSummit 954-505-8008 How Does Pinterest Factorinto Your Social Media Mix? Not Yet Pinning Have Started Pinning Growing Quickly Pinterest = #1 Social Site
  • @PinLeague #SMSSummit 954-505-8008Will You Invest inPinterest in 2013? No. Yes- Same as Today Yes- More Than Today
  • @PinLeague #SMSSummit 954-505-8008 Pinterest 600 Top 1,500 Brands on Pinterest 530 Adoption is Growing 450 403 312 300 Our Estimate: 150 101 124 90% 0 83 penetration Q1 Q2 Q3 in 2013 Have Profile Have 1,000+ FollowersSource: PinLeague research
  • @PinLeague #SMSSummit 954-505-8008 Early Brand “Winners” Emerging Women’s Magazine Brands: Conde Nast, Hearst, Meredith Brand Followers Harper’s Bazaar 4,573,654 Good News: Better Homes & Gardens 298,772 Pinterest has started to Seventeen 175,344 promote early adopters Marie Claire 168,979 Country Living 178,246 Lucky Magazine 83,7554 Bad News: 3 brands >25,000 This window of 8 brands >10,000 opportunity will close 17 brands <10,000Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  • @PinLeague #SMSSummit 954-505-8008 80 / 2080% of focus spent on Company profile / boards80% of buzz and revenue from USER pins
  • @PinLeague #SMSSummit 954-505-8008Step 1: Know Your AudienceWhat is being shared / said about your brand?Who is doing the sharing / talking?
  • @PinLeague #SMSSummit 954-505-8008Get A Free Analytics Dashboard at PinLeague.com
  • @PinLeague #SMSSummit 954-505-8008See Who’s Pinning About You,What They’re Pinning
  • @PinLeague #SMSSummit 954-505-8008Step 2:Design CONTENT for the User5 things they LOVE +5 things they have a hard time finding +2 things about you= Your First 12 Boards
  • @PinLeague #SMSSummit 954-505-8008 Cover Photos are CriticalSource: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
  • @PinLeague #SMSSummit 954-505-8008Step 3: Engage Your Fan BaseIntegration Contests & Charity Cross-Platform
  • @PinLeague #SMSSummit 954-505-8008 Contests Draw Short-Term Attention Restaurant Chains on Pinterest –Followers in September 4,000 3,819 3,434 3,000 Then, flatlined again Jumped to #2 with 2,000 “Pin it to Win It” 1,720 contest on their blog 1,000 0 421 panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrillSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  • @PinLeague #SMSSummit 954-505-8008 Honda Jumped to An Early Lead Automotive Brands on Pinterest –Followers in September 6,000 5,384 5,044 5,000 4,000 "Pintermission:” A 24-hour break from 3,000 Pinterest to visit places or buy products theyve pinned about (with $500 cash) 2,000 1,000 1,545 312 And Jeep? 0 honda volkswagen porsche peugeotpanama officialmini jeepSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  • @PinLeague #SMSSummit 954-505-8008Source: http://facebook.com/jeep
  • @PinLeague #SMSSummit 954-505-8008 23k Likes later… >1,000 Pinterest followers in 2 days Growth tripled from 35 to 110 /wkSource: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
  • @PinLeague #SMSSummit 954-505-8008Step 4: Measure and Adjust http://PinLeague.com
  • MAXIMIZINGROI
  • @PinLeague #SMSSummit 954-505-8008The Most Common Reason forNOT Investing in Pinterest… “I can’t justify the ROI vs. Facebook or Twitter where we have more followers.”
  • @PinLeague #SMSSummit 954-505-8008 The Marginal Cost of Growth on Pinterest is Lower then Facebook $0.01 – 0.40 $0.50 – 2.50 So, the issue must be critical massSource: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
  • @PinLeague #SMSSummit 954-505-8008 Energizing Your Base is the Fastest Path to Critical Mass. 16k 471k followers 2.1M fans subscribers*Twitter and e-mail available now, facebook coming soon
  • @PinLeague #SMSSummit 954-505-8008Most Companies use a single Blast;this is a Flawed Approach 600k on “Yay!” 2.1 M Pinterest E-mails 1.5M “Don’t SPAM Not on Me!” Pinterest
  • @PinLeague #SMSSummit 954-505-8008But Each User is Unique;Speak Their Language! 600k on 2.1 M Pinterest E-mails 800k 1.5M Facebook Not on 300k Pinterest Twitter
  • @PinLeague #SMSSummit 954-505-8008 2-3x growth rate afterwards
  • @PinLeague #SMSSummit 954-505-8008Case Study: PinMail + Online Retail 60k +$11k / mo Users Targeted on Pinterest $1,800 +12k Pins spend by users Weekly +2,500 email sends followers
  • @PinLeague #SMSSummit 954-505-80082nd Fastest Path to Critical Mass:Influencer Recruitment Simple Tip: Engage followers who haven’t yet pinned from your site with great content
  • @PinLeague #SMSSummit 954-505-8008THE REAL KEY TO PINTERESTROI: THE DATA
  • @PinLeague #SMSSummit 954-505-8008Pinterest Data In Action… ApplicationsContent Analysis • SEO • Content Strategy • Product TestingInfluencer & Fan • Build Influencer NetworkIdentification • Expand Affiliate NetworkCompetitive • MerchandisingIntelligence • Track Campaign Effectiveness • Recruit Competitors’ Customers
  • @PinLeague #SMSSummit 954-505-8008How Can I Help? First Name + Email (954) 505-8008 @danielpmaloney danny@pinleague.com