Large health club chains have become more than just someplace to work out. They have become unique communities where shared interests and experiences provide an unprecedented opportunity for marketers to test, sample and sell relevant products and services. Mobile campaigns provide the key to reaching and moving a dynamic target audience.
2. The Locker Talker
• The “Locker Talker” is a locker identifier
• It “marks” a locker as being “in use,” avoids
“rush hour locker hunt”
• It helps users locate their locker after a work-
out and does not signal “valuables inside.”
3. The Locker Talker
• It is the only locker-room based “drive to
mobile” device
• The Locker Talker designed to drive
members to join they gym’s mobile marketing
VIP program, a powerful new revenue stream
for health clubs.
4. Fitness Club VIP Programs
• Fitness Clubs have a “captive audience” of
members who spend one to two hours in the
gym several days a week.
• Gym members make an attractive target
audience for many marketers
• Traditional marketing media is often “blocked”
by gym distractions
5. Fitness Club VIP Programs
• Passive media is easy to ignore, interactive
media is much more powerful and effective
• The “Fitness VIP Club” is a new marketing
vehicle that combines powerful new
developments in communications, technology
and marketing
• Cell phones are now ubiquitous: nearly every
American adult owns one
6. Fitness Club VIP Programs
• In 2008, the number of text messages sent in
the U.S eclipsed the number of cell phone
calls placed
• The rise in text messaging has led to an
explosion of text message-based marketing
programs
7. Fitness Club VIP Programs
• How they work: A user sends a text message
to a “short code” and is automatically entered
into a mobile marketing database
• Once in the database, VIP members are
sorted by zip code, gender, workout
preferences, product interests, etc. Non-
members can even be captured for outbound
membership marketing.
8. “Drive to Mobile” with Locker Talker
• The Locker Talker is the “engine” that “drives”
gym members to the Fitness VIP Club
• It’s a clever utilitarian device for the locker
room, it carries an impossible to miss “drive to
mobile call to action”
• Users are invited to text the word GymVIP to
99999 to “win great prizes, get free samples
and get invited to exclusive gym VIP events.”
9. “Drive to Mobile” with Locker Talker
• This impossible to miss message dangles in
front of the gym user every day, insuring that
everyone in the gym is aware of the VIP club
and has an incentive to join.
• The Gym VIP Club is a great way to deliver
special offers to members that allow them to
take advantage of discounts on club services
such as tanning, personal training, nutrition,
apparel and more.
10. Selling the VIP Club to Advertisers
• It is a relatively easy sell to national, regional
and local advertisers to offer them a “ride” on
the VIP Club
• Regular text messages to members can
include coupons, special offers, sampling in
the café and other marketing messages
• Mobile marketing is interactive and provides
feedback immediate feedback
11. Selling the VIP Club to Advertisers
• Since VIP members have “opted-in” to the club,
messages are targeted and welcomed, not invasive
or “shotgun” like traditional advertising
• Mobile Ads live in the recipient’s cell phone
indefinitely until they are deleted
• No coupons to clip and no paper to carry around.
The mobile ad, coupon or other call to action is
always on-hand, ready to be used when the time is
right.
12. Mobile Marketing is the Future
• Leading marketers, advertising agencies and
others are beginning to use mobile marketing
as a cost efficient way to communicate with
consumers
• Gym VIP Club members are the perfect target
audience for sports, nutrition, supplement,
consumer product, healthcare, beauty,
fashion and other companies
13. Mobile Marketing is the Future
• The typical fitness club member is in the
demographic “sweet spot” for marketers
seeking active lifestyle adults with significant
disposable income
• Mobile marketing programs are generally
“turn key” with zero equipment or staffing to
invest in
14. Mobile Marketing is the Future
• Everything from implementation, to database
management to selling advertising can be
outsourced to Fitness Mobile Media with very
small set-up costs
15. We’re Here to Make it Easy
• Let Fitness Mobile Media show you how we
can create a new revenue stream while
creating an interactive communications
program that will build your brand and help
strengthen member loyalty.
• Mobile marketing is the future. Put it to work
for you today.
16. For more information, contact:
Daniel Durazo
Fitness Mobile Media
2516 Potomac Hunt Lane, Suite 200B
Richmond, VA 23233
Phone: 213-479-3413
info@drivetomobile.com
