Did you know the average user gives your website just 4 seconds to catch their attention before moving on? Get these first impressions wrong, and you risk losing leads, alienating customers and damaging your brand. Continuing with our series of free webcasts on online marketing, we've teamed up with Reed Business Insight, a specialist research and user experience agency, to provide an introduction to website usability to help ensure your website is working for your customers.

1. Website Usability making your website work Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by

6. Usability is about the ease with which customers are able to use a website ease

12. Improve the usability of your site in key areas: Navigation

13. Page fold

15. Improve the usability of your site in key areas: Search

21. Improve the usability of your site in key areas: Content

23. First phase of technology: We have all this technology. What can we make it do?

24. Second phase of technology:

25. Third phase of technology:

26. Understanding your users

27. Expert usability evaluations, Personas Prototyping , Usability testing, User Requirements, SEO, Information Architecture, Wireframes, User profile surveys Functional Prototype, Ethnographic studies , Task Analysis , Customer Activity Cycle, Scenario Testing, User Stories, Usability Testing , Cardsorting, Visual Prototype Personas Personas Personas Usability Testing, Personas Personas Surveys , User Profile

29. Personas bring focus

31. Usability Testing

33. Questions If you have any questions for Jessica please post them in the webcast disucssion in the commercial property marketer group Click here: http://tinyurl.com/commercial-property-marketer brought to you by

35. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by

36. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by