Website Usability

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Website Usability. Webinar presentation given to the Association for Women in Communications (AWC) members on Tuesday, October 16, 2012.

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Website Usability

  1. 1. Website UsabilityWith Nikki Kerber, @socialwebnerdSocialWebNerd.com
  2. 2. Nikki Kerber Digital StrategistCreating websites since the 8th grade! SocialWebNerd.com @SocialWebNerdFacebook.com/SocialWebNerd
  3. 3. In this webinar you will learn:• Why you should care about website usability• Design principles to consider when developing a website• What items to incorporate onto your site to enhance the user experience• How to conduct a basic usability test
  4. 4. What is Website Usability?
  5. 5. • How easily and effectively users are able to use your website to get what they need.
  6. 6. User Experience (UX)
  7. 7. • A persons perceptions and responses that result from the use or anticipated use of a product, system or service.
  8. 8. Why Should You Care?
  9. 9. 6 seconds
  10. 10. Design Principles
  11. 11. 4 Design Principles:• Don’t make me think• FAST load time• Clear and consistent navigation• Write for the web
  12. 12. Don’t make me think http://gordonwaynewatts.com/
  13. 13. Fast load time
  14. 14. Speed tools• http://tools.pingdom.com/fpt/• https://developers.google.com/speed/ pagespeed/insights• http://www.websiteoptimization.com/ services/analyze/
  15. 15. Consistent navigation
  16. 16. Consistent navigation• Same navigation pattern throughout the whole site• Not every page belongs on main nav• Use clear language
  17. 17. Write for the web• Content hierarchy (headline, sub-headline, content)• Use simple language• Did you know? ... More than half of the US population reads at or below an 8th grade reading level
  18. 18. Enhance the user experience
  19. 19. 3 items to enhance the user experience• Search box• Breadcrumbs• Links
  20. 20. Search BoxBreadcrumbs
  21. 21. Links Page Link Structurehttp://www.comfortfeetshop.com/istar.asp?a=3&dept=1&class=3&manufacturer=ECChttp://www.comfortfeetshop.com/Ecco/womens-shoes
  22. 22. LinksInternal Links• Meaningful links --- NOT “click here” or “go here”• Internal links should be clearly identifiable
  23. 23. Conduct a usability test
  24. 24. In-person usability test• Gather users to test the site for you• Provide them actual site wide tasks• Ask questions!
  25. 25. Additional Resources• http://www.useit.com• http://www.usability.gov

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