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Link Building Guidelines And Strategies
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Link Building Guidelines And Strategies






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Link Building Guidelines And Strategies Link Building Guidelines And Strategies Presentation Transcript

  • Link Building Guidelines and Strategies
  • What I’m not going to talk about…
    • Basic link building
    • Types of links
    • Article Submission
    • Press Release
    • Blogging
    • Directories (In-detail)
  • What I’m going to talk about…
    • Link exchange partners
    • Link building guidelines
    • Email Campaign
    • Email Success Rates
    • Tools
    • Other Strategies
  • Questions:
    • Is email campaign can be a useful link building strategy?
    • Why do we need guidelines for link exchange?
    • Why link exchange a tedious process?
    • Do you like link exchange?
    • Do you consider yourself an expert link builder?
  • Requirements for Link Exchange Partners
    • Related
    • Homepage PR 3+
    • Link page PR 2 above= >25 outgoing link
        • PR 0-3= >50 outgoing links
        • PR 4 above= >70 outgoing links
    • No link from bad neighborhood
    • No link from no-follow attribute
    • No site-wide links
    • Directory link is possible: Homepage PR4+ and link page PR2+
    • Redirect URL is not allowed
    • No links from frame(iframe) sites
  • Email Campaign
  • Objectives
    • Importance of email request in link building strategy
    • Understand the different processes in Email Campaign Process
    • Know the do’s and don’t of requesting link through email
    • Familiar with the different tools and software use in the email campaign
    • Identify the success rate of link request with correspond to the number of links submitted
  • Email Campaign Tools
    • Sending and Tracking Email (email client)
      • Mozilla Thunderbird
      • Microsoft Office Outlook
    • Monitoring of confirmed links
      • www.recip-links.com
  • Email Campaign Process
  • Steps in Email Campaign
          • Collect Email Address
          • Manually check sites
          • Prepare email templates
          • Send those email templates
          • Respond mails
          • Email tracking
          • Document the posted link
          • Monitor
  • Different Ways to Request for a Link
  • High Success Rate
    • Can you tell me more about [website subject goes here]
    • Hey [link partners name] it’s [email sender] for [sender website name]
    • Question about [website subject or comment goes here]
  • Low Success Rate
    • Link partnership/exchange Request
    • Want link exchange?
    • High quality link exchange
    • Trading links request
  • Success Rate in Getting Back links
    • Build a good site
    • Link to the other site first
    • Don't threaten to delete your link if they don't link back
    • Don't use phrases link "reciprocal link", "link trade", or "link exchange”
    • Keep it short
    • Show Benefit
    • Provide Code
    • Signal your Credibility
  • Table of Success Rate
  • Email Send-out and Response
  • Email Send-out and Response If we say 100 emails requested a day, 40 emails will respond and 10 links will be the confirmed. Its about 40% of the total email requested and 10% of the email respond will be the confirmed links. Ex: We have 60 email requested per day, so there will be 24 respond mail and 2-3 confirmed links. Let’s calculate: 60 * 0.4 = 24 respond mails 24 * 0.1 = 2.4 possible 2-3 links confirmed
  • Sample Email Template
    • Hey Dave,
    • I’ve been reading through your site and found the services offered helpful for researchers and students looking for wonderful resources on writing. I could potentially even contribute on some tips that would be beneficial to your readers if you let me share my expertise.
    • If you are so inclined, I would greatly appreciate a link from your writing resources for students at: [link page].
    • Below is the link info and description that you can use:
    • <a href=&quot;http://www.cherylestorgio.com&quot; title=“Cheryl Estorgio&quot;>Cheryl Estorgio</a> - Senior SEO Specialist and consultant..
    • In return, I can have your site to be posted here: [link page] also.
    • If you find my site useful, feel free to contact me .
    • Regards, Cheryl Estorgio
    • mailto: chepay118@gmail.com
  • Other Strategies
  • Social Media
  • Thank you!! By: Cheryl E. Estorgio http://www.cherylestorgio.com Email: [email_address] October 8, 2008