• Save
Link Building Guidelines And Strategies
Upcoming SlideShare
Loading in...5
×
 

Link Building Guidelines And Strategies

on

  • 1,262 views

 

Statistics

Views

Total Views
1,262
Views on SlideShare
1,194
Embed Views
68

Actions

Likes
1
Downloads
0
Comments
0

4 Embeds 68

http://www.cherylestorgio.com 61
http://www.linkedin.com 4
http://www.slideshare.net 2
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Link Building Guidelines And Strategies Link Building Guidelines And Strategies Presentation Transcript

  • Link Building Guidelines and Strategies
  • What I’m not going to talk about…
    • Basic link building
    • Types of links
    • Article Submission
    • Press Release
    • Blogging
    • Directories (In-detail)
  • What I’m going to talk about…
    • Link exchange partners
    • Link building guidelines
    • Email Campaign
    • Email Success Rates
    • Tools
    • Other Strategies
  • Questions:
    • Is email campaign can be a useful link building strategy?
    • Why do we need guidelines for link exchange?
    • Why link exchange a tedious process?
    • Do you like link exchange?
    • Do you consider yourself an expert link builder?
  • Requirements for Link Exchange Partners
    • Related
    • Homepage PR 3+
    • Link page PR 2 above= >25 outgoing link
        • PR 0-3= >50 outgoing links
        • PR 4 above= >70 outgoing links
    • No link from bad neighborhood
    • No link from no-follow attribute
    • No site-wide links
    • Directory link is possible: Homepage PR4+ and link page PR2+
    • Redirect URL is not allowed
    • No links from frame(iframe) sites
  • Email Campaign
  • Objectives
    • Importance of email request in link building strategy
    • Understand the different processes in Email Campaign Process
    • Know the do’s and don’t of requesting link through email
    • Familiar with the different tools and software use in the email campaign
    • Identify the success rate of link request with correspond to the number of links submitted
  • Email Campaign Tools
    • Sending and Tracking Email (email client)
      • Mozilla Thunderbird
      • Microsoft Office Outlook
    • Monitoring of confirmed links
      • www.recip-links.com
  • Email Campaign Process
  • Steps in Email Campaign
          • Collect Email Address
          • Manually check sites
          • Prepare email templates
          • Send those email templates
          • Respond mails
          • Email tracking
          • Document the posted link
          • Monitor
  • Different Ways to Request for a Link
  • High Success Rate
    • Can you tell me more about [website subject goes here]
    • Hey [link partners name] it’s [email sender] for [sender website name]
    • Question about [website subject or comment goes here]
  • Low Success Rate
    • Link partnership/exchange Request
    • Want link exchange?
    • High quality link exchange
    • Trading links request
  • Success Rate in Getting Back links
    • Build a good site
    • Link to the other site first
    • Don't threaten to delete your link if they don't link back
    • Don't use phrases link "reciprocal link", "link trade", or "link exchange”
    • Keep it short
    • Show Benefit
    • Provide Code
    • Signal your Credibility
  • Table of Success Rate
  • Email Send-out and Response
  • Email Send-out and Response If we say 100 emails requested a day, 40 emails will respond and 10 links will be the confirmed. Its about 40% of the total email requested and 10% of the email respond will be the confirmed links. Ex: We have 60 email requested per day, so there will be 24 respond mail and 2-3 confirmed links. Let’s calculate: 60 * 0.4 = 24 respond mails 24 * 0.1 = 2.4 possible 2-3 links confirmed
  • Sample Email Template
    • Hey Dave,
    • I’ve been reading through your site and found the services offered helpful for researchers and students looking for wonderful resources on writing. I could potentially even contribute on some tips that would be beneficial to your readers if you let me share my expertise.
    • If you are so inclined, I would greatly appreciate a link from your writing resources for students at: [link page].
    • Below is the link info and description that you can use:
    • <a href=&quot;http://www.cherylestorgio.com&quot; title=“Cheryl Estorgio&quot;>Cheryl Estorgio</a> - Senior SEO Specialist and consultant..
    • In return, I can have your site to be posted here: [link page] also.
    • If you find my site useful, feel free to contact me .
    • Regards, Cheryl Estorgio
    • mailto: chepay118@gmail.com
  • Other Strategies
  • Social Media
  • Thank you!! By: Cheryl E. Estorgio http://www.cherylestorgio.com Email: [email_address] October 8, 2008