Link Building Guidelines And Strategies


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Link Building Guidelines And Strategies

  1. 1. Link Building Guidelines and Strategies
  2. 2. What I’m not going to talk about… <ul><li>Basic link building </li></ul><ul><li>Types of links </li></ul><ul><li>Article Submission </li></ul><ul><li>Press Release </li></ul><ul><li>Blogging </li></ul><ul><li>Directories (In-detail) </li></ul>
  3. 3. What I’m going to talk about… <ul><li>Link exchange partners </li></ul><ul><li>Link building guidelines </li></ul><ul><li>Email Campaign </li></ul><ul><li>Email Success Rates </li></ul><ul><li>Tools </li></ul><ul><li>Other Strategies </li></ul>
  4. 4. Questions: <ul><li>Is email campaign can be a useful link building strategy? </li></ul><ul><li>Why do we need guidelines for link exchange? </li></ul><ul><li>Why link exchange a tedious process? </li></ul><ul><li>Do you like link exchange? </li></ul><ul><li>Do you consider yourself an expert link builder? </li></ul>
  5. 5. Requirements for Link Exchange Partners <ul><li>Related </li></ul><ul><li>Homepage PR 3+ </li></ul><ul><li>Link page PR 2 above= >25 outgoing link </li></ul><ul><ul><ul><li>PR 0-3= >50 outgoing links </li></ul></ul></ul><ul><ul><ul><li>PR 4 above= >70 outgoing links </li></ul></ul></ul><ul><li>No link from bad neighborhood </li></ul><ul><li>No link from no-follow attribute </li></ul><ul><li>No site-wide links </li></ul><ul><li>Directory link is possible: Homepage PR4+ and link page PR2+ </li></ul><ul><li>Redirect URL is not allowed </li></ul><ul><li>No links from frame(iframe) sites </li></ul>
  6. 6. Email Campaign
  7. 7. Objectives <ul><li>Importance of email request in link building strategy </li></ul><ul><li>Understand the different processes in Email Campaign Process </li></ul><ul><li>Know the do’s and don’t of requesting link through email </li></ul><ul><li>Familiar with the different tools and software use in the email campaign </li></ul><ul><li>Identify the success rate of link request with correspond to the number of links submitted </li></ul>
  8. 8. Email Campaign Tools <ul><li>Sending and Tracking Email (email client) </li></ul><ul><ul><li>Mozilla Thunderbird </li></ul></ul><ul><ul><li>Microsoft Office Outlook </li></ul></ul><ul><li>Monitoring of confirmed links </li></ul><ul><ul><li> </li></ul></ul>
  9. 9. Email Campaign Process
  10. 10. Steps in Email Campaign <ul><ul><ul><ul><li>Collect Email Address </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Manually check sites </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prepare email templates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Send those email templates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respond mails </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email tracking </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Document the posted link </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Monitor </li></ul></ul></ul></ul>
  11. 11. Different Ways to Request for a Link
  12. 12. High Success Rate <ul><li>Can you tell me more about [website subject goes here] </li></ul><ul><li>Hey [link partners name] it’s [email sender] for [sender website name] </li></ul><ul><li>Question about [website subject or comment goes here] </li></ul>
  13. 13. Low Success Rate <ul><li>Link partnership/exchange Request </li></ul><ul><li>Want link exchange? </li></ul><ul><li>High quality link exchange </li></ul><ul><li>Trading links request </li></ul>
  14. 14. Success Rate in Getting Back links <ul><li>Build a good site </li></ul><ul><li>Link to the other site first </li></ul><ul><li>Don't threaten to delete your link if they don't link back </li></ul><ul><li>Don't use phrases link &quot;reciprocal link&quot;, &quot;link trade&quot;, or &quot;link exchange” </li></ul><ul><li>Keep it short </li></ul><ul><li>Show Benefit </li></ul><ul><li>Provide Code </li></ul><ul><li>Signal your Credibility </li></ul>
  15. 15. Table of Success Rate
  16. 16. Email Send-out and Response
  17. 17. Email Send-out and Response If we say 100 emails requested a day, 40 emails will respond and 10 links will be the confirmed. Its about 40% of the total email requested and 10% of the email respond will be the confirmed links. Ex: We have 60 email requested per day, so there will be 24 respond mail and 2-3 confirmed links. Let’s calculate: 60 * 0.4 = 24 respond mails 24 * 0.1 = 2.4 possible 2-3 links confirmed
  18. 18. Sample Email Template
  19. 19. <ul><li>Hey Dave, </li></ul><ul><li>I’ve been reading through your site and found the services offered helpful for researchers and students looking for wonderful resources on writing. I could potentially even contribute on some tips that would be beneficial to your readers if you let me share my expertise. </li></ul><ul><li>If you are so inclined, I would greatly appreciate a link from your writing resources for students at: [link page]. </li></ul><ul><li>Below is the link info and description that you can use: </li></ul><ul><li><a href=&quot;; title=“Cheryl Estorgio&quot;>Cheryl Estorgio</a> - Senior SEO Specialist and consultant.. </li></ul><ul><li>In return, I can have your site to be posted here: [link page] also. </li></ul><ul><li>If you find my site useful, feel free to contact me . </li></ul><ul><li>Regards, Cheryl Estorgio </li></ul><ul><li>mailto: </li></ul>
  20. 20. Other Strategies
  21. 21. Social Media
  22. 22. Thank you!! By: Cheryl E. Estorgio Email: [email_address] October 8, 2008