A new TV program on leadership for the Pakistani audience. (Sajid Imtiaz)

1. Next
Boss
[ TV Program ]

2. Weekly Episode
• Commercial Bank
• Textile Industry
• Overseas Employment Promoter
• Restaurant
• Education Counselor
• Car Importer
• Social Media
• Real Estate Developer
• Information Technology
Episode Segments
Organization Overview
(3-4 Minutes)
Meet with CEO
(3-4 Minutes)
Marketing Plan
(3-4 Minutes)
Public Perception
(3 Minutes)
Advertisement
(1 Minute)

3. Mock Episode
15 minutes mock program will be
made on
Yasser Sakhi Butt
Chairman SAS Group
Former President ICCI

4. Pre-Testing
Concept paper of Next Boss is being
shared on the digital media e.g.
SlideShare to evaluate liking to be
discussed with sponsors, advertisers
and TV Channels in Pakistan.
Airing on TV
Next Boss will be telecast on TV
Channels e.g. Dawn TV, Geo TV, etc.

5. Discussion
Q: Is Next Boss an entertainment
program?
A: No, it is purely an information
program. It will introduce next-bosses
or deputy chief executives in different
fields. These next bosses will share
their vision about their organizations,
principal industries and country.
Q: Can readers suggest some
improvements?
A: Definitely.
Q: Will ATV produce Next Boss?
A: Sardar Tanveer should produce this
episode for undergraduates and MBAs
of Pakistan.
Credit
Sajid Imtiaz, Expert Member CDKN, Member
Pakistan Society of Criminology
Feedback: sajedimtiaz@hotmail.com