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- 1. Where should we go? What should we do? Who is to help us? Computer not functioning properly Bad Network We need more equipments No internet connection
- 2. N2sys is an IT service provider who offers services in the areas of • IT maintenance • Data connectivity, • IOT • IT solutions.
- 3. Why are we in such situation? How do we intend on solve? What challenges are we facing?
- 4. In growth stage after 8+ years Lack of advertising and promotions Decentralized work spheres Gaps in market segmentation No Specific target market Challenges
- 5. Feasible Solutions Target Specification • Demographic • Geographic Advertising • Poster • Digital Marketing Public Relations Sales Promotion • Membership card • Reference card • Discount Card Introduction of new services Direct Selling
- 6. 4- Last 6 months • Overall Bangladesh 3- 3rd 6 months • New geographical area- • Chittagong 2- 2nd 6 months • Increasing coverage • Dhanmondi • Mirpur • Motijheel • Tejgoan Phase 1- 1st 6 months • Providing coverage • Baridhara • Uttara • Bashundhara • Banani • Gulshan Geographical
- 7. Companies Meeting breakeven points Highly dependable on IT Commercial Businesses Newly Introduced ones Government Offices Foreign Ministry Education Ministry Health Ministry Demographical
- 8. Digital Marketing Regular Facebook page Update Regular Web Page Update Search Engine Optimization Online Store
- 9. • No regular updates • Irrelevant updates
- 10. More 1. Service related Info 2. Graphical Interface
- 11. Needs Search Engine Optimization
- 12. Online Store
- 14. Public Relations • Comment • Review • Sharing Experience • News Paper • Leaflet • Press Release • New Service • Introducing New Products
- 16. Security measures Introduction of new services
- 17. Direct Selling Auto-response System Emailing Clients Video-Conference Providing expertise, consultancy directly online
- 18. 1stHalf •3,456,000 BDT •5,000,000 People 2ndHalf •2,764,800 BDT •4,000,000 People 3rdHalf •3,456,000 BDT •3,000,000 People 4thHalf •5,529,600 BDT •50,000,000 People Overall cost in newspaper, leaflet, press release and advertising for increasing coverage according to geography Coverage Basis
- 19. The Cost Comparison includes- IT Engineer: • BDT 500. Pay per click (google certified): • BDT 1000. Certified analytics professionals: • BDT 1000. Expert web consultants: • BDT 1500. Creative designers: • BDT 500. Content writers: • BDT 500. Graphics designers: • BDT 500. Programmers and digital professionals: • BDT 500
- 20. Total cost of 4 phases is 15,206,400 BDT Average cost is 14,400,000 BDT Extra money on hand 806,400 BDT Public Relations- • Newspaper 80,000 BDT • Leaflets 70,000 BDT • Press Release 100,000 BDT • Public Response in Social Media 500,00 BDT Cost in PR 300,000 BDT
- 21. Transportation 250000 BDT Storage 100,000 BDT Total 350000 BDT Total cost of 2 years(BDT) Setup and Maintenance 300,000 Marketing 100,000 Total 400,000
- 22. REVENUESTotal Expected Reach 62,000,000 Expected Response (50% of reach) 30,000,000 Expected Revenue (300000*1000) 300,000,000 REVENUES
- 23. Market entry strategy- • IT Service Providing Product and brand launch • Online Store Competitive intelligence data • Analysis of participants in our industry Market analysis, • Reviewing and responding to changes IT Maintenance Internet and Data Connectivity Networking Hardware Solution Server Solution CCTV Solution Access Control Smart Home Solution Web Development App Development Our Products and Services
- 24. Based on the above calculations we can conclude that the funds will be efficiently utilized and yield higher return by improving our performance and generating higher demand.