SlideShare a Scribd company logo
1 of 46
Download to read offline
http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/

forms are boring
@mrjoe
Joe Leech NUX2 October 2013

1
Hello, I’m @mrjoe, but
you can call me Joe

@mrjoe
http://www.fivesimplesteps.com/products/psychology-for-designers

Just buy it! Only £2.

@mrjoe
4
5
There’s a special bit of
the brain just for forms

u

5
I want to
punch this website
in the face

6
So many mistakes in one
form & yet business
critical.

http://www.cxpartners.co.uk/cxblog/
verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/
7
1. Security isn’t that
important
Here’s some form advice.

8
86% of online shoppers feel more confident
about entering personal information on sites
using security indicators

These guys would say
that.

9
86% of online shoppers feel more confident
about entering personal information on sites
using security indicators

[it] has also observed through field-testing
that in part because of the SSL solution, the
site has experienced a 26% higher conversion
rate

These guys would say
that.

9
86% of online shoppers feel more confident
about entering personal information on sites
using security indicators
http://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html

[it] has also observed through field-testing
that in part because of the SSL solution, the
site has experienced a 26% higher conversion
rate
http://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html

These guys would say
that.

9
http://papers.ssrn.com/sol3/papers.cfm?
abstract_id=1430482

From a study. Maybe we
shouldn’t talk about
security too much?

10
http://papers.ssrn.com/sol3/papers.cfm?
abstract_id=1430482

“ Reassuring people about

privacy makes them more,
not less, concerned.

From a study. Maybe we
shouldn’t talk about
security too much?

10
2. Don’t do stupid sh*t
with HTML5

11
@mrjoe
Just because you
can doesn’t mean
you should
@mrjoe
why?
http://html5-demos.appspot.com/static/html5-whats-new/template/index.html#6
14
0

min="0"
max="99"

What I’ve seen in
research is
people are drawn to the
up/down arrows
Text boxes with stuff in,
like select boxes we are
taught to click to
change.
15
0

D
T = a + blog 2 ( 1 + )
W
this is Fitt’s Law a very complicated
way of saying...
16
0

D
T = a + blog 2 ( 1 + )
W
... small stuff is hard to click.
17
They are so fiddly for entering exact
values.
Sadly they are very ‘fashionable’
right now. Think before you use.

18
autoplay=”autoplay”
There are uses for this, and no, one them isn’t a
MIDI sound track for you site.

19
*

How did you hear about us?
How old are you?

*

Ever seen these before?
20
*

How did you hear about us?
How old are you?

*

I didn’t see them [the asterisks].
There’s nothing that explains
what they mean.
This blew my mind first time I heard it. I keep hearing it. why?
It’s a fake construct. a tech solution to a non tech problem.
Think paper forms, how do people complete them.
From top to bottom until you tell them to stop.
21
How did you hear about us?
optional
Here’s what to do.
Technically it’s a little harder
Don’t enter labels in the text field because as
soon as you type they are gone. How do you
check you responses when reviewing a
completed form?

22
How did you hear about us?
optional

required=”required”
Doesn’t cut it I’m afraid.

23
Blink and it disappears.
Click submit, go and make
a cup of tea, return and
you don’t know what you
did wrong.
24
Opera is better. But the
error message is a bit
geeky. Plus it behaves
differently to Chrome.

25
Firefox is better, but still, what is a
field? Most people think a field is a
place where a cow lives.

26
There are so many
inconsistencies
across browsers.
Browser guys: you
need to agree on an
implementation
standard.
As @Aral says, w3C
you need to set a
standard.

@mrjoe
We tested this drag and drop
insurance interface 4 years back.
Problem was nobody got it. Why?...
...no affordance. That is no clue from
the design what you should do. Like
a push/pull door.

http://www.nature.com/neuro/journal/v14/n10/fig_tab/nn.2932_F1.html
29
Your policy
Roadside assistance

Roadside assistance
[drag me]

Roadside
assistance

Roadside assistance

We tested loads of design options.
30
Look what won! A button that once
clicked animated the movement
across.
Then along came the iPad. Thank you!
Drag and drop became more common place
Users tried stuff but we won’t go back and
remove that button, not because of affordance
but because...
We are inherently lazy. We will look for the
easy option.

Why [drag] when you can click
and it goes over automatically?
Buttons need to look like
buttons.

http://alistapart.com/article/flat-ui-and-forms
34
3. Encourage
honesty

35
In the last 24 months have you used
any tobacco products?

Yes
No

Such as cigarettes, pipe tobacco, cigars
or nicotine replacement products

This is from a life
insurance website. The
problem; people lie.

36
http://www.fieldexperiments.com/uploads/
biology%20letters.pdf

37
http://www.fieldexperiments.com/uploads/
biology%20letters.pdf

37
“

People paid nearly three times
as much for their drinks when
eyes were displayed rather than
a control image.
This finding provides the first
evidence from a naturalistic
setting of the importance of
cues of being watched, and
hence reputational concerns,
on human cooperative
behaviour

http://www.fieldexperiments.com/uploads/
biology%20letters.pdf

37
In the last 24 months have you used
any tobacco products?

Yes
No

Such as cigarettes, pipe tobacco, cigars
or nicotine replacement products

Adding a face led to
more people being
honest.

38
In the last 24 months have you used
any tobacco products?

Yes
No

Such as cigarettes, pipe tobacco, cigars
or nicotine replacement products

Adding a face led to
more people being
honest.

38
http://psychologyfordesigners.com/

@mrjoe

@mrjoe

More Related Content

More from cxpartners

Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
cxpartners
 

More from cxpartners (20)

How to do the work you want to do - AKA neglect selling skills at your peril!...
How to do the work you want to do - AKA neglect selling skills at your peril!...How to do the work you want to do - AKA neglect selling skills at your peril!...
How to do the work you want to do - AKA neglect selling skills at your peril!...
 
Customer Driven Digital Transformation
Customer Driven Digital Transformation Customer Driven Digital Transformation
Customer Driven Digital Transformation
 
UX vs Artificial Intelligence
UX vs Artificial IntelligenceUX vs Artificial Intelligence
UX vs Artificial Intelligence
 
Research analysis: getting more from your data
Research analysis: getting more from your dataResearch analysis: getting more from your data
Research analysis: getting more from your data
 
Transforming Care in Bristol
Transforming Care in BristolTransforming Care in Bristol
Transforming Care in Bristol
 
Interaction designers vs algorithms
Interaction designers vs algorithmsInteraction designers vs algorithms
Interaction designers vs algorithms
 
Beyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile appsBeyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile apps
 
Co design (NUX4)
Co design (NUX4)Co design (NUX4)
Co design (NUX4)
 
How to ask a question
How to ask a questionHow to ask a question
How to ask a question
 
UX Leadership
UX LeadershipUX Leadership
UX Leadership
 
Photo ux nux 061014
Photo ux nux 061014Photo ux nux 061014
Photo ux nux 061014
 
Photo content strategy (James Chudley, cxpartners)
Photo content strategy (James Chudley, cxpartners)Photo content strategy (James Chudley, cxpartners)
Photo content strategy (James Chudley, cxpartners)
 
Psychology and the Perfect Design by @mrjoe
Psychology and the Perfect Design by @mrjoePsychology and the Perfect Design by @mrjoe
Psychology and the Perfect Design by @mrjoe
 
How Rapid Feedback improves the design process (Luke Jones, cxpartners)
How Rapid Feedback improves the design process (Luke Jones, cxpartners)How Rapid Feedback improves the design process (Luke Jones, cxpartners)
How Rapid Feedback improves the design process (Luke Jones, cxpartners)
 
How to build a failsafe mobile usability testing set up
How to build a failsafe mobile usability testing set upHow to build a failsafe mobile usability testing set up
How to build a failsafe mobile usability testing set up
 
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)
 
The perfect ux designer toolkit
The perfect ux designer toolkitThe perfect ux designer toolkit
The perfect ux designer toolkit
 
Simplicity
SimplicitySimplicity
Simplicity
 
Planning the perfect user experience
Planning the perfect user experiencePlanning the perfect user experience
Planning the perfect user experience
 
Get out of the lab and into the real world
Get out of the lab and into the real worldGet out of the lab and into the real world
Get out of the lab and into the real world
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Recently uploaded (20)

A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 

Forms are boring final nux2 web upload