Location services presentation
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A look at how businesses and brand can benefit from presence in geo-location social media channels including Foursquare, Gowalla, Yelp and Facebook.
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Location services presentation
- 1. ...a journey through location-based social media ser vices... Joel Luks Listings Editor @Culturemap @joel_luks @cmapeventshou Friday, July 15, 2011
- 2. Friday, July 15, 2011
- 3. Location-based social media platforms bridge digital conversations to the physical world. Friday, July 15, 2011
- 4. LOCATION-BASED SOCIAL MEDIA INTERACTION Friday, July 15, 2011
- 5. END USER EXPERIENCE WHY USE IT REWARDS GAME SHARING INTEL Pins | Items & Objects Badges | Dukedoms | FUN STUFF Badges | Mayorships Tag people Passport Stamps Kingdoms | Expert User Review | Sharing WHAT IT DOES Tips | To Do List | Rewards Highlights | Information | Tourism Sharing Information Facebook Deals (Coming NEAT FEATURES Recommended | Trending Trips Deals | Offers Soon) Syncs with Facebook Places Syncs with Foursquare + Facebook Syncs with Facebook Places COMPATIBILITY Allows syncing Sends to Twitter Places | Sends to Twitter and Sends to Twitter Friday, July 15, 2011
- 6. BRAND | BUSINESS BENEFITS 500 Million Users (All of FB) 3.7 Unique Montlhly Visitors 10 Million Users (June 2011) STATS 600,000 Users (Nov. 2010) 250 Million Active on Mobile 18 Mil. Reviews | 33% Searches 3 Million Check-Ins Daily devices (x2 as active) Mobile (April 2011) ANALYTICS Analytics | Feeback STRONG SUITS Trips Impact Branding | Places | Integration Customer Service BUSINESSES MTV | Bravo | Ellen DeGeneres SXSW | Disney | National Everyone User Generated USING THEM Zagat | CNN | Starbucks Geographic | USA Today STRATEGIC Special Offers | Mayors | Tips | Future (Deals) Dialogue with Clients | Special Trips | Highlights TOOLS Brand Landing Pages Link Places with Pages Offers iPhone | Symbian | Android iPhone | Blackberry | webOS | iPad iPhone | BlackBerry | Android iPhone | BlackBerry | Android SYSTEMS webOS | Windows Phone 7 Android (Released March 2011) webOS | Windows Phone 7 webOS | Windows Phone 7 BlackBerry Friday, July 15, 2011
- 7. brick & mortar brand Friday, July 15, 2011
- 8. VENUE PLACE BRICK & MORTAR BUSINESS Friday, July 15, 2011
- 9. STRATEGIES TO ATTRACT NEW CUSTOMERS Friday, July 15, 2011
- 10. STRATEGIES TO ATTRACT NEW CUSTOMERS Friday, July 15, 2011
- 11. CUSTOMER LOYALTY & RETENTION STRATEGIES Friday, July 15, 2011
- 12. DISCOVERING SPECIALS Nearby Places Filter by Specials Check-in Influences behavior Influences behavior Creates loyalty Employee training Friday, July 15, 2011
- 13. FOURSQUARE ANALYTICS Friday, July 15, 2011
- 14. BRAND PAGE Friday, July 15, 2011
- 15. TIPS AND BUTTONS Be helpful and avoid self-promotion Share insider information Strive for action items Avoid the obvious Friday, July 15, 2011
- 16. AMEX & FOURSQUARE Friday, July 15, 2011
- 17. CATCH-A-CHOO CAMPAIGN http://mashable.com/2010/04/27/foursquare-jimmy-choo/ Friday, July 15, 2011
- 18. FOURSQUARE PROMOTION http://www.youtube.com/watch?v=QoTJWg4mhiI Friday, July 15, 2011
- 19. FOURSQUARE PROMOTION http://www.youtube.com/watch?v=QoTJWg4mhiI Friday, July 15, 2011
- 20. WELCOME MESSAGES Friday, July 15, 2011
- 21. LEAVE A NOTE Friday, July 15, 2011
- 22. HIGHLIGHTS Friday, July 15, 2011
- 23. GOWALLA CITY PAGE http://gowalla.com/in/houston Friday, July 15, 2011
- 24. GOWALLA TRIPS Friday, July 15, 2011
- 25. GOWALLA PROMOTIONS Friday, July 15, 2011
- 26. FACEBOOK DEALS http://www.youtube.com/watch?v=zZ-rTseVwes http://www.facebook.com/deals/business/ http://www.facebook.com/help/?page=18846 Friday, July 15, 2011
- 27. FACEBOOK DEALS http://www.youtube.com/watch?v=zZ-rTseVwes http://www.facebook.com/deals/business/ http://www.facebook.com/help/?page=18846 Friday, July 15, 2011
- 28. FACEBOOK DEALS http://www.facebook.com/home.php?sk=deals Friday, July 15, 2011
- 29. FACEBOOK DEALS Friday, July 15, 2011
- 30. FACEBOOK DEALS Friday, July 15, 2011
- 31. YELP OVERVIEW Friday, July 15, 2011
- 32. YELP ANALYTICS Friday, July 15, 2011
- 33. ...where will you go from here? Joel Luks Listings Editor @Culturemap @joel_luks @cmapeventshou Friday, July 15, 2011
- 34. MEMOLANE Friday, July 15, 2011
- 35. WEEPLACES Friday, July 15, 2011
- 36. SONAR Friday, July 15, 2011