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...a journey through location-based                                social media ser vices...       Joel Luks       Listing...
Friday, July 15, 2011
Location-based social media platforms bridge                        digital conversations to the physical world.Friday, Ju...
LOCATION-BASED SOCIAL  MEDIA INTERACTION                        Friday, July 15, 2011
END USER EXPERIENCE                   WHY USE IT          REWARDS                             GAME                        ...
BRAND | BUSINESS BENEFITS                                                                                                 ...
brick & mortar                        brandFriday, July 15, 2011
VENUE PLACEBRICK & MORTAR BUSINESS                          Friday, July 15, 2011
STRATEGIES TO ATTRACT   NEW CUSTOMERS                        Friday, July 15, 2011
STRATEGIES TO ATTRACT   NEW CUSTOMERS                        Friday, July 15, 2011
CUSTOMER LOYALTY &RETENTION STRATEGIES                       Friday, July 15, 2011
DISCOVERING SPECIALS                        Nearby Places        Filter by Specials   Check-in                        Influ...
FOURSQUARE                         ANALYTICSFriday, July 15, 2011
BRAND PAGEFriday, July 15, 2011
TIPS AND BUTTONS                   Be helpful and avoid self-promotion   Share insider information                   Striv...
AMEX & FOURSQUAREFriday, July 15, 2011
CATCH-A-CHOO                                                                          CAMPAIGN                http://masha...
FOURSQUARE PROMOTION                http://www.youtube.com/watch?v=QoTJWg4mhiIFriday, July 15, 2011
FOURSQUARE PROMOTION                http://www.youtube.com/watch?v=QoTJWg4mhiIFriday, July 15, 2011
WELCOME MESSAGESFriday, July 15, 2011
LEAVE A NOTEFriday, July 15, 2011
HIGHLIGHTSFriday, July 15, 2011
GOWALLA CITY PAGE                http://gowalla.com/in/houstonFriday, July 15, 2011
GOWALLA TRIPSFriday, July 15, 2011
GOWALLA PROMOTIONSFriday, July 15, 2011
FACEBOOK DEALS                http://www.youtube.com/watch?v=zZ-rTseVwes                http://www.facebook.com/deals/busi...
FACEBOOK DEALS                http://www.youtube.com/watch?v=zZ-rTseVwes                http://www.facebook.com/deals/busi...
FACEBOOK DEALS                http://www.facebook.com/home.php?sk=dealsFriday, July 15, 2011
FACEBOOK DEALSFriday, July 15, 2011
FACEBOOK DEALSFriday, July 15, 2011
YELP OVERVIEWFriday, July 15, 2011
YELP ANALYTICSFriday, July 15, 2011
...where will you go from here?       Joel Luks       Listings Editor @Culturemap       @joel_luks       @cmapeventshouFri...
MEMOLANEFriday, July 15, 2011
WEEPLACESFriday, July 15, 2011
SONARFriday, July 15, 2011
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Location services presentation

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A look at how businesses and brand can benefit from presence in geo-location social media channels including Foursquare, Gowalla, Yelp and Facebook.

Published in: Business, Technology
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Transcript of "Location services presentation"

  1. 1. ...a journey through location-based social media ser vices... Joel Luks Listings Editor @Culturemap @joel_luks @cmapeventshouFriday, July 15, 2011
  2. 2. Friday, July 15, 2011
  3. 3. Location-based social media platforms bridge digital conversations to the physical world.Friday, July 15, 2011
  4. 4. LOCATION-BASED SOCIAL MEDIA INTERACTION Friday, July 15, 2011
  5. 5. END USER EXPERIENCE WHY USE IT REWARDS GAME SHARING INTEL Pins | Items & Objects Badges | Dukedoms | FUN STUFF Badges | Mayorships Tag people Passport Stamps Kingdoms | Expert User Review | Sharing WHAT IT DOES Tips | To Do List | Rewards Highlights | Information | Tourism Sharing Information Facebook Deals (Coming NEAT FEATURES Recommended | Trending Trips Deals | Offers Soon) Syncs with Facebook Places Syncs with Foursquare + Facebook Syncs with Facebook Places COMPATIBILITY Allows syncing Sends to Twitter Places | Sends to Twitter and Sends to TwitterFriday, July 15, 2011
  6. 6. BRAND | BUSINESS BENEFITS 500 Million Users (All of FB) 3.7 Unique Montlhly Visitors 10 Million Users (June 2011) STATS 600,000 Users (Nov. 2010) 250 Million Active on Mobile 18 Mil. Reviews | 33% Searches 3 Million Check-Ins Daily devices (x2 as active) Mobile (April 2011) ANALYTICS Analytics | Feeback STRONG SUITS Trips Impact Branding | Places | Integration Customer Service BUSINESSES MTV | Bravo | Ellen DeGeneres SXSW | Disney | National Everyone User Generated USING THEM Zagat | CNN | Starbucks Geographic | USA Today STRATEGIC Special Offers | Mayors | Tips | Future (Deals) Dialogue with Clients | Special Trips | Highlights TOOLS Brand Landing Pages Link Places with Pages Offers iPhone | Symbian | Android iPhone | Blackberry | webOS | iPad iPhone | BlackBerry | Android iPhone | BlackBerry | Android SYSTEMS webOS | Windows Phone 7 Android (Released March 2011) webOS | Windows Phone 7 webOS | Windows Phone 7 BlackBerryFriday, July 15, 2011
  7. 7. brick & mortar brandFriday, July 15, 2011
  8. 8. VENUE PLACEBRICK & MORTAR BUSINESS Friday, July 15, 2011
  9. 9. STRATEGIES TO ATTRACT NEW CUSTOMERS Friday, July 15, 2011
  10. 10. STRATEGIES TO ATTRACT NEW CUSTOMERS Friday, July 15, 2011
  11. 11. CUSTOMER LOYALTY &RETENTION STRATEGIES Friday, July 15, 2011
  12. 12. DISCOVERING SPECIALS Nearby Places Filter by Specials Check-in Influences behavior Influences behavior Creates loyalty Employee trainingFriday, July 15, 2011
  13. 13. FOURSQUARE ANALYTICSFriday, July 15, 2011
  14. 14. BRAND PAGEFriday, July 15, 2011
  15. 15. TIPS AND BUTTONS Be helpful and avoid self-promotion Share insider information Strive for action items Avoid the obviousFriday, July 15, 2011
  16. 16. AMEX & FOURSQUAREFriday, July 15, 2011
  17. 17. CATCH-A-CHOO CAMPAIGN http://mashable.com/2010/04/27/foursquare-jimmy-choo/Friday, July 15, 2011
  18. 18. FOURSQUARE PROMOTION http://www.youtube.com/watch?v=QoTJWg4mhiIFriday, July 15, 2011
  19. 19. FOURSQUARE PROMOTION http://www.youtube.com/watch?v=QoTJWg4mhiIFriday, July 15, 2011
  20. 20. WELCOME MESSAGESFriday, July 15, 2011
  21. 21. LEAVE A NOTEFriday, July 15, 2011
  22. 22. HIGHLIGHTSFriday, July 15, 2011
  23. 23. GOWALLA CITY PAGE http://gowalla.com/in/houstonFriday, July 15, 2011
  24. 24. GOWALLA TRIPSFriday, July 15, 2011
  25. 25. GOWALLA PROMOTIONSFriday, July 15, 2011
  26. 26. FACEBOOK DEALS http://www.youtube.com/watch?v=zZ-rTseVwes http://www.facebook.com/deals/business/ http://www.facebook.com/help/?page=18846Friday, July 15, 2011
  27. 27. FACEBOOK DEALS http://www.youtube.com/watch?v=zZ-rTseVwes http://www.facebook.com/deals/business/ http://www.facebook.com/help/?page=18846Friday, July 15, 2011
  28. 28. FACEBOOK DEALS http://www.facebook.com/home.php?sk=dealsFriday, July 15, 2011
  29. 29. FACEBOOK DEALSFriday, July 15, 2011
  30. 30. FACEBOOK DEALSFriday, July 15, 2011
  31. 31. YELP OVERVIEWFriday, July 15, 2011
  32. 32. YELP ANALYTICSFriday, July 15, 2011
  33. 33. ...where will you go from here? Joel Luks Listings Editor @Culturemap @joel_luks @cmapeventshouFriday, July 15, 2011
  34. 34. MEMOLANEFriday, July 15, 2011
  35. 35. WEEPLACESFriday, July 15, 2011
  36. 36. SONARFriday, July 15, 2011
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