Utilizing Social Media in Your Business

How EEC Can Help Your Business
Build Relationships that Matter
Presented by:
C. Todd Smith
www.ctoddsmith.com

Technology Changes Rapidly
.com
Remember when you said…
What’s that?

Source: http://mashable.com/2010/07/01/social-media-infographics/

Although Technology (like Social Media) is changing how we define and interact with our network,

The goal is the same -
to increase our connections and expand our radius of influence.

Social Media Effect on Traditional Marketing
Paradigm Shift - from “Trying to Sell” to “Making Connections”
Outbound - Traditional or Outbound Marketing is a marketing strategy that focuses on finding customers by building brand awareness through advertising and promotion. Selling is the process and the sale is the goal. You have to have buy, beg, or bug your way in.
Inbound- Inbound marketing is a marketing strategy that focuses on getting found by customers. Marketers "earn their way in" by publishing helpful information on a blog, being recommended by a customer, or being a good corporate citizen of the world.
This relationship with the customer/client is the key to getting recommendations and referrals from the client, which is the gold standard of credibility for your product or service.

Outbound Marketing is Dying
Telephone /
Caller ID, cell phones
TV Ads /
DVR and Tivo
Radio /
Satellite Radio
Newspaper Ads /
Less Readers
Yellow Pages /
Google,Yelp, YP.com

Likeonomicsis a term that explains the new affinity economy where the most likeable people, ideas and organizations are the ones we believe in, buy from and get inspired by.

Word of Mouth Advertising
Most Trusted by Internet Users

The Thank You Economy by Gary Vaynerchuk
Social media is not a new way of doing business, but brings us back to the days of our grandparents when businesses were successful based on word of mouth. The store owner had to make every person that walked through the door feel like he or she mattered and thank the customer for their business.
To successfully build meaningful relationships requires that business leaders start really caring about their customers and start thinking like small-town shop owners.

Inbound Marketing isn’t new,
It’s just back in fashion.
Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of relationships and extends communication beyond intrusive advertising and sales promotional messages.

Good Example of How NOT
to Build Relationships

The Business Card Graveyard

How EEC Helps You Build Relationships and Stay Connected
Exclusive Categories
Lead must be submitted weekly
-Direct Leads
-Face to Face
-Doing business with another member
Cost Effective
-Compare to Yellow Pages, Direct Mail, and other forms of outbound marketing

How EEC Helps You Build Relationships and Stay Connected
History and Stability - Founded 1979
Regular Meetings 2 x per Month
Meetings on the 1st and 3rd Wednesdays provides opportunities to consistently build ongoing relationships.
Ongoing opportunities to participate in EEC Social Media / Blog / Online Member Listing

www.eecfl.com

EEC on Linkedin

EEC on Facebook

Ways to Connect with EEC
Website/Blog: www.eecfl.com
Meetings: 1st and 3rd Wednesday, 7:30 a.m.
Open Networking Events - Meetings and Socials

Your network’s reach could
go from this…

TO THIS!

C. Todd Smith

For questions about today’s presentation:
Contact me @:
www.facebook.com/ctodds
www.ctoddsmith.com
www.linkedin.com/in/ctoddsmith
ww.twitter.com/ctoddsmith
407-841-8294

Utilizing Social Media in Your Business

by C Todd Smith on Jun 23, 2011

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