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Salesforce.com	
  
For	
  Wealth	
  Management	
  V
Successful
•  Founded in 2010, Mosaik is a boutique Salesforce.com
consulting firm focusing on providing Wealth Management firms
with end to end Salesforce.com consulting services.
•  Salesforce.com Evangelists preaching the value of
Salesforce.com to Wealth Management firms
•  Facilitating Successful deployments, professional services, and
training
•  Certified Salesforce Consultants and Administrators passionate
about making Advisors successful with the best of breed cloud
technology
Who We Are……….
•  300,000 + financial advisors in the US
•  <5% of Firms have adopted Salesforce.com
•  Employment of personal financial advisors is projected
to grow 22 percent from 2012 to 2022*.
•  Advisor Success is founded by the “Know your
Customer” rule.
•  Increasing competition will require Advisors to use
technology to become more efficient, leverage social
media and marketing automation.
•  Technology was noted as one factor in measuring
Advisor satisfaction with their firm.
The Market……….
Market Potential
Potential
Users
Current
Users
*According to AdvisorPerspective.com
Key Cornerstones of Success
The Success Factor….
•  Client Service
Efficiencies that lay the framework for more personal and frequent client
interactions
•  Planning
Holistic view of client information to provide proactive planning
•  Social Media and Marketing
Effective use of social media and email marketing to facilitate a strategic
marketing plan
The Challenge……….
•  User Adoption
•  User Frustration from lack of training
•  Lack of application specific reference guides
•  Ongoing System Management
•  Lack of internal IT resources
•  No Long term Strategy
•  Utilization
•  Lack of personal customization
•  Misunderstanding of capabilities
•  Lack of feature knowledge
Key Risks
Customer	
  Success	
  Roadmap:	
  
	
  	
  
Migration
Basic
Configuration Support
Standard Help Desk
Advanced Advanced Admin on Demand
Premium Premium
Strategic Support
Service
The Solution……
Migration Services
Migrate Household
& Individuals
•  Migrate Households
•  Migrate Individuals
•  Migrate Activity
History
•  Migrate Notes
•  Migrate one other
custom objects
•  Migrate Household
•  Migrate Individuals
•  Migrate Activity
History
•  Migrate Notes
•  Migrate Attachments
•  Migrate up to three
other custom objects
•  Migrate Users
Basic Advanced Premium
Providing Personal Transition
Support to make the process as pain
free as possible.
Configuration &
Implementation Services
•  Custom Fields
•  Page Layouts
•  Roles & Profiles
•  Reports &
Dashboard
•  Custom Fields
•  Record Types &
Page Layouts
•  Roles & Profiles
•  Reports &
Dashboards
•  Security
•  Mail Merge &
Templates
•  Custom Fields
•  Page Layouts
•  Roles & Profiles
•  Reports &
Dashboards
•  Security
•  Mail Merge &
Templates
•  Workflow Rules
•  Business Processes
•  Custom Objects
•  3rd Party Apps
Standard Advanced Premium
Taking a great product and making it
even better by tailoring it to your
needs.
Help Desk Admin-On-Demand
Strategic Support
Service
•  Basic Email &
Phone Support
•  Basic Email & Phone
Support
•  Minor Configuration
•  Report & Dashboard
Creation Assistance
•  Basic Training
•  User Cheat sheets
•  Basic Email & Phone
Support
•  Minor Configuration
•  Report & Dashboard
Creation
•  Basic Training
•  User Cheat sheets
•  Customized User
Guides
•  Bi-Monthly Webinar
Training Sessions
•  Email Newsletter
“Tip of the Month”
Providing Success Services,
not just Customer Support
SUCCESS SERVICES
Mosaik sf presentation 2014

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Mosaik sf presentation 2014

  • 1. Salesforce.com   For  Wealth  Management  V Successful
  • 2. •  Founded in 2010, Mosaik is a boutique Salesforce.com consulting firm focusing on providing Wealth Management firms with end to end Salesforce.com consulting services. •  Salesforce.com Evangelists preaching the value of Salesforce.com to Wealth Management firms •  Facilitating Successful deployments, professional services, and training •  Certified Salesforce Consultants and Administrators passionate about making Advisors successful with the best of breed cloud technology Who We Are……….
  • 3. •  300,000 + financial advisors in the US •  <5% of Firms have adopted Salesforce.com •  Employment of personal financial advisors is projected to grow 22 percent from 2012 to 2022*. •  Advisor Success is founded by the “Know your Customer” rule. •  Increasing competition will require Advisors to use technology to become more efficient, leverage social media and marketing automation. •  Technology was noted as one factor in measuring Advisor satisfaction with their firm. The Market………. Market Potential Potential Users Current Users *According to AdvisorPerspective.com
  • 4. Key Cornerstones of Success The Success Factor…. •  Client Service Efficiencies that lay the framework for more personal and frequent client interactions •  Planning Holistic view of client information to provide proactive planning •  Social Media and Marketing Effective use of social media and email marketing to facilitate a strategic marketing plan
  • 5. The Challenge………. •  User Adoption •  User Frustration from lack of training •  Lack of application specific reference guides •  Ongoing System Management •  Lack of internal IT resources •  No Long term Strategy •  Utilization •  Lack of personal customization •  Misunderstanding of capabilities •  Lack of feature knowledge Key Risks
  • 6. Customer  Success  Roadmap:       Migration Basic Configuration Support Standard Help Desk Advanced Advanced Admin on Demand Premium Premium Strategic Support Service The Solution……
  • 7. Migration Services Migrate Household & Individuals •  Migrate Households •  Migrate Individuals •  Migrate Activity History •  Migrate Notes •  Migrate one other custom objects •  Migrate Household •  Migrate Individuals •  Migrate Activity History •  Migrate Notes •  Migrate Attachments •  Migrate up to three other custom objects •  Migrate Users Basic Advanced Premium Providing Personal Transition Support to make the process as pain free as possible.
  • 8. Configuration & Implementation Services •  Custom Fields •  Page Layouts •  Roles & Profiles •  Reports & Dashboard •  Custom Fields •  Record Types & Page Layouts •  Roles & Profiles •  Reports & Dashboards •  Security •  Mail Merge & Templates •  Custom Fields •  Page Layouts •  Roles & Profiles •  Reports & Dashboards •  Security •  Mail Merge & Templates •  Workflow Rules •  Business Processes •  Custom Objects •  3rd Party Apps Standard Advanced Premium Taking a great product and making it even better by tailoring it to your needs.
  • 9. Help Desk Admin-On-Demand Strategic Support Service •  Basic Email & Phone Support •  Basic Email & Phone Support •  Minor Configuration •  Report & Dashboard Creation Assistance •  Basic Training •  User Cheat sheets •  Basic Email & Phone Support •  Minor Configuration •  Report & Dashboard Creation •  Basic Training •  User Cheat sheets •  Customized User Guides •  Bi-Monthly Webinar Training Sessions •  Email Newsletter “Tip of the Month” Providing Success Services, not just Customer Support SUCCESS SERVICES