The document outlines notes from a startup school presentation. It discusses applying for a $100,000 504ward grant by submitting a 3 page executive summary and 54 second video. It emphasizes the importance of having a sustainable business model, proving you can retain local talent aged 23-34, and generating recurring revenue streams like subscriptions or advertising. The presentation also covers identifying local markets, ensuring the business is suited for the New Orleans cultural economy, and planning for future disasters.

1. STARTUP SCHOOL
Chris Schultz - November 13, 2008
Monday, November 17, 2008 1

2. 504ward
december 4th
executive summary - 3 pages
video - 54 sec
(plus a little more work and a little luck) = $100,000
Monday, November 17, 2008 2

3. 504ward
you must be a sustainable business
you must prove how you retain the 23 - 34 year old
demographic
the competition is not about attracting new people but
about the retain the people currently in New Orleans
Monday, November 17, 2008 3

4. My Startup NOLAstory
2002 Katrina 2008
Monday, November 17, 2008 4

5. My Startup NOLAstory
Hello?
2002 Katrina 2008
Monday, November 17, 2008 4

6. My Startup NOLAstory
Kapow!
Hello?
2002 Katrina 2008
Monday, November 17, 2008 4

7. My Startup NOLAstory
Wow :)
Kapow!
Hello?
2002 Katrina 2008
Monday, November 17, 2008 4

8. What’s your big idea?
sustainable vs. high growth
Monday, November 17, 2008 5

9. What’s your business?
product vs. service
Monday, November 17, 2008 6

10. Who do ya got?
talent & team
Monday, November 17, 2008 7

11. Do you get it?
transparency
authenticity
conversation social good
connectedness
human
Monday, November 17, 2008 8

12. How do you make money?
recurring revenue streams
advertising
fee for service
subscription fees
multiple rev streams
commissions
Monday, November 17, 2008 9

13. What’s happening here now?
cultural economy
social entrepreneurship
green
tech
film
Monday, November 17, 2008 10

14. What’s happening here now?
cultural economy
social entrepreneurship oil & gas
green port
tech tourism
film
Monday, November 17, 2008 10

15. Where’s your market?
Monday, November 17, 2008 11

16. Where’s your market?
New Orleans
Monday, November 17, 2008 11

17. Where’s your market?
New Orleans
Louisiana
Monday, November 17, 2008 11

18. Where’s your market?
New Orleans
Louisiana
USA
Monday, November 17, 2008 11

19. Where’s your market?
New Orleans
Louisiana
USA
World
Monday, November 17, 2008 11

20. Why do you exist in NOLA?
Monday, November 17, 2008 12

21. Why do you exist in NOLA?
what happens with the next Katrina
Monday, November 17, 2008 12

22. STARTUP SCHOOL
Chris Schultz - November 13, 2008
Monday, November 17, 2008 13