Digital marketing Strategy presentation

1. Polished Digital
Marketing – Essie
Nail Polish
Celeste Schreier
ADV 420

2. Target Audience
• Females ages 18-30
• College or young professionals
• Active on social media

3. Smartphone Application
• Allows users to virtually try on nail polish
• Uses camera features to put color on
• Can help consumers decide whether or not to
purchase a color

4. Facebook
• Purchasing Facebook advertisements to
appear on people’s pages
• Promotion of the new application
• Promotion of Instagram and Twitter pages
• Status sharers entered into competition

5. Instagram
• Feature “everyday manicure” ideas by posting
pictures we are tagged in by our followers
• Keep users engaged by generating more
conversation on Instagram

6. Twitter
• Promote new application
• Enter twitter followers who retweet our
tweets into a competition

7. Blog
• Feature step by step manicure tips
• Promote new colors and collections
• Promote application
• Optimize keywords in order to attract new
readers

8. Budget
• $50,000 a month
• This monthly amount will cover social media
page managers, application construction, and
miscellaneous advertisements

9. Campaign Goals
• Social Media Goals
• Increase Instagram
and twitter awareness
by promoting pages
• Create blog
• Create application for
smartphones
• Specific Goals
• Increase Instagram
followers from
448,000 to 600,000
• Increase Twitter
followers from 122,000
to 300,000
• Reach 5,000
downloads of the
application during the
first release month