How Mobile Trends are Changing Events & Conferences

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“Is there an app for that?” is quickly becoming a popular question as people are now spending more time daily in apps than on websites. Your attendees aren’t just hoping for an event app–they’re …

“Is there an app for that?” is quickly becoming a popular question as people are now spending more time daily in apps than on websites. Your attendees aren’t just hoping for an event app–they’re expecting one. Find out how a mobile app can help your event go above and beyond everyone’s expectations.

What’s in it for you:
• Important mobile trends and how they’re affecting conferences
• New benefits for attendees, speakers, exhibitors, and sponsors
• More effective ways to develop, improve, and promote your event
• See how a CrowdCompass app works

Sign up for new webinars at
http://www.crowdcompass.com/conference-app-webinars/

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Transcript

  • 1. Conferences Going Mobile2012 Trends Are you prepared to make your event more popular?
  • 2. About Me • 8 years in the Event Technology Industry • SVP of Sales & Marketing for CrowdCompass • @MatthewDR and @CrowdCompass • matthew@crowdcompass.comMy Passion Making events more popular by creating engaging experiences through mobile apps.
  • 3. Where to Start? List Your Goals ?
  • 4. Mobile Conference Apps Conference apps 1.0 vs. Where we’re heading
  • 5. Understand the Options Native vs. Web Dependent
  • 6. Inspire Attendees
  • 7. Inspire AttendeesIn 2010, more people bought smartphones than PCs.More than 80% of meeting professionals use smartphones,yet only 9% of planners use mobile apps for their meetings.Mobile Social Media Numbers are on the Rise• Facebook: Out of 900 million active users, 500 million are mobile (up 58%)• Twitter: 13.4 million are mobile (up 75%)• LinkedIn: 5.5 million are mobile (up 69%)
  • 8. Leverage Speakers
  • 9. Leverage Speakers Mobile phone users with Internet access average over 700 social connections. Speakers are visible to the social network of each attendee.
  • 10. Engage Exhibitors
  • 11. Engage Exhibitors In April of 2011, Gartner stated that a gamified service for customer retention will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified app. In-app games drive interaction and increase leads.
  • 12. Deliver for Sponsors
  • 13. Deliver for SponsorsIn 2011, mobile advertising tripled in volume to 1.6 billion.Experts don’t see this slowing down.The number of messages sent via push notification onUrban Airship’s platform increased by more than 1.5thousand percent (1,555%) year over year.Analytics, Analytics, Analytics! Mobile delivers measurableresults.
  • 14. What is Coming? The Compass The Event Industry’s First Activity Feed for Accelerating Popularity of Conferences
  • 15. Questions • @MatthewDR and @CrowdCompass • 425-681-8505 • matthew@crowdcompass.com
  • 16. Accelerating Popularity for Conferences for Tradeshows for Meetings