1. 1
115 Sansome Street, Suite 600
San Francisco, California 94104
415 248 3170
November 21, 2012
DMEF Rebranding Project

2. 2
DMEF is rebranding itself with a new name,
Marketing EDGE, in order to broaden its reach
to prospective donors and participants.
Background

3. 3
• Develop new logo and branding elements that
reflect the organization’s mission and differentiators
• Must appeal to corporate donors, individual
marketers, college and university faculty, college
and university students
• New name and brand speak to all marketing, not
only Direct Response
• Logo lockup must include the words: Educate,
Develop, Grow and Employ
Assignment

4. 4
Informal sampling of logos from nonprofits
*Samples from Top 50 Nonprofit Logos List of 2012. Organizations large and small are included in this list.
topnonprofits.com

5. 5
Aesthetically pleasing
Communicates brand essence
Timeless
Simple and scalable
Qualities of a successful logo

6. 6
Collegiate branch
of the nationwide
American Marketing
Association
Our “crowd”

7. 7
So many logos, so little time

8. 8
NG EDGE
| GROW | EMPLOY
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
Logo in color and grayscale LOGO 1: BUILDING BLOCKS
NG EDGE
| GROW | EMPLOY
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY

9. 9
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
MARKETING EDGE EDUCATE | DEVELOP | GROW | EMPLOY MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
MARKETING EDGE
EDUCATE | DEVELOP | GROW | EMPLOY
Logo in header, palette and font
Palette
Font
HELVETICA NEUE LT (CAPS)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
LOGO 1: BUILDING BLOCKS

10. 10
educate
develop
grow
employ
marketing
e
g
d
e
ucate
velop
ow
ploy
educate
develop
grow
employ
marketing
e
g
d
e
Logo in color and grayscale LOGO 2: BALANCE

11. 11
educate
develop
grow
employ
marketing
e
g
d
e
educate
develop
grow
employ
marketing
e
g
d
e
educate
develop
grow
employ
marketing
e
g
d
e
Logo in header, palette and font
Palette
Fonts
helvetica neue lt (lowercase)
abcdefghijklmnopqrstuvwxyz 1234546789
helvetica neue lt condensed
abcdefghijklmnopqrstuvwxyz 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 2: BALANCE

12. 12
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
keting
d g e
DEVELOP | GROW | EMPLOY
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
Logo in color and grayscale LOGO 3: FOUR LETTERS
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
keting
d g e
DEVELOP | GROW | EMPLOY
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY

13. 13
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
marketing
e d g e
EDUCATE | DEVELOP | GROW | EMPLOY
Logo in header, palette and font
Palette
Font
helvetica neue lt (lowercase)
abcdefghijklmnopqrstuvwxyz 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 3: FOUR LETTERS

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Logo in color and grayscale LOGO 4: TIGHT CROP

15. 15
Logo in header, palette and font
Palette
Font
ITC AVANT GARDE GOTHIC STD (CAPS)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 4: TIGHT CROP

16. 16
Logo in color and grayscale LOGO 5: INTERLOCK

17. 17
Logo in header, palette and font
Palette
Font
GOTHAM (CAPS)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 5: INTERLOCK

18. 18
Logo in color and grayscale LOGO 6: CHUNKY TYPE

19. 19
Logo in header, palette and font
Palette
Font
GILL SANS STD
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 6: CHUNKY TYPE

20. 20
Logo in color and grayscale LOGO 7: GROWTH

21. 21
Logo in header, palette and font
Palette
Font
GESTA
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 7: GROWTH

22. 22
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
MARKETING
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
Logo in color and grayscale LOGO 8: X FACTOR

23. 23
Logo in header, palette and font
Palette
Font
WHITNEY
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
MARKETING
EDUCATE | DEVELOP
GROW | EMPLOY
EDUCATE | DEVELOP
GROW | EMPLOY
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 8: X FACTOR

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Logo in color and grayscale LOGO 9: DIVIDERS

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Logo in header, palette and font
Palette
Font
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
LOGO 9: DIVIDERS

26. 26
Logo in color and grayscale LOGO 10: PALINDROME

27. 27
STUDENTS ACADEMICS BUSINESSES EVENTS PROGRAMS CONTRIBUTE ABOUT DONATE NOW
Logo in header, palette and font
Palette
Font
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234546789
LOGO 10: PALINDROME

28. 28
115 Sansome Street, Suite 600
San Francisco, California 94104
415 248 3170
Thank you.

29. 29
Relatives known and unknown
Marketing Edge Group
Logo designed for boutique
design firm located in
central New Jersey.
http://www.m-edge.com/
nationallawforum.com
marketingedge911.com
edge-market.com
http://mktedge.blogspot.com/
http://www.themarketedge.net/
(408 area code)
http://themarketingspot.com
http://www.marketingedge.co.uk/