Trend manifestations for the leisure & lifestyle industry. If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites. Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/ Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find. Crayon Works Ph: 0044 7515428006 http://crayon-works.com/ Follow us on: https://twitter.com/CrayonWorks Tumblr: http://crayonworks.tumblr.com/ Look at what we've been up too.... http://www.facebook.com/media/set/?set=a.286923111429764.66484.181029885352421&type=3

1. Crayon Works
Insights and trends that will shapes
our lives
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2. Trend Manifestation
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Collaboration offers DIY meal kits to customers
RESLATEDECTORSRELEVANTTRENDS
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Source: http://www.affinia.com/TLC-programs.aspx?page=Grocery-Services
Affinia Hotels partnered with Freshdirect, a popular grocery delivery service for all
its NYC locations to help visitors cook their own meals.
The rooms at Affinia come with fully-equipped kitchens, separate dining areas and
outdoor patios, so hotel guests are more than welcome to do their own cooking and
have their meals in their suites. FreshDirect offers the hotel guests with meal
options like the Healthy Kit or Business Kit. Guests will have their kitchen stocked
with foods such as fruits and veggies, cookies, Greek yogurt, chips, and salsa. The
options also include four-minute meals and microwavable meals. The meal kits can
be ordered in advance, upon booking, via the hotel’s online e-concierge service or
at the hotel any time during the guest’s stay.
By showing that they can personalise the experience for their customers Affinia
Hotels have shown with this that they care about their customers feeling right at
home.
• The Changing Meaning of Luxury
• Culture of immediacy
• Gaming
• Traditional Media

3. Trend Manifestation
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Hotel offers personal iPad for each customer
RESLATEDECTORSRELEVANTTRENDS
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Source: http://www.the-berkeley.co.uk/london-suites-rooms/
With the growing dependence on technology, London’s Berkely Hotel has decided
to offer individual iPads for all their guests to use during their stay at the hotel.
Besides the obvious purposes of personal use for the customers, the iPad comes
with selected apps that help craft the travelers experience in the area – like
suggesting the top-five places to visit, and a providing a list of local hidden gems.
The device becomes a travel guide for customers by helping map out their itinerary
with restaurant and location recommendations to make it into a better traveling
experience.
This shows that the hotel is sensitive to the customer’s technological needs and
keeping up with changing trends while also providing a personalised experience by
helping guests around the city with dedicated itineraries.
• The Changing Meaning of Luxury
• Culture of immediacy
• Gaming
• Traditional Media

4. Trend Manifestation
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Instagram hotel indulges guests’ social media obsession
RESLATEDECTORSRELEVANTTRENDS
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Source: http://www.1888hotel.com.au/
The 1888 Hotel in Sydney has a space for guests to take selfies and incentives
based on guests' social network profile.
From a lobby that has a digital mural of Instagram shots to a space built specially
for hotel guests to take selfies when they check in, the hotel is completely designed
around the social media site. The five-story hotel has 90 rooms, which are
decorated with photos taken by guests. The rooms start at $140 per night, and
guests have a chance to win a free additional night’s stay through the hotel’s
monthly photo competitions. Guests who take the best photo of the hotel win. The
hotel also offers Instagram-based incentives. Guests who have more than 10,000
followers are awarded a free night’s stay at the hotel.
The hotel has been designed with the modern traveler in mind – capitalising on the
fact that guests like to take pictures and share them on social networks opens a
whole new way for hotels to tap into the online market for publicity.
• The Changing Meaning of Luxury
• Culture of immediacy
• Gaming
• Traditional Media

5. Trend Manifestation
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Hotel bed sheets upcycled into bags for guests
RESLATEDECTORSRELEVANTTRENDS
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Source: http://news.marriott.com/2013/08/marriott-partners-with-lily-and-lionel-and-sleepingbags-social-enterprise-to-create-one-of-a-kind-de.html
Sustainability is a delicate issue for hotel owners, as they are doing their best to
minimize short term costs. But being ahead of the game is important, which
sometimes leads to innovative ideas. With this in mind, Marriott International has
partnered with two British companies to create a limited edition tote bag made
entirely from recycle bed linen provided by the Marriott hotels in the UK.
Luxury accessories brand, Lily and Lionel, as well as social
enterprise, SleepingBags, are the two companies involved in this first of its kind
endeavour. The bags are available to purchase for £20 ($31) and the chain of
hotels will be donating at least £10 ($15.5) from the sale of every bag to The
Prince’s Trust. The hotel is not just going to stop at recycled tote bags either –
hairdryer, newspaper, and laundry bags made from retired bed linen will also be
made available to guest as amenities in their rooms.
This is a new innovation in the hospitality industry for staying green – which other
hotel chains will be inspired by this?
• The Changing Meaning of Luxury
• Culture of immediacy
• Gaming
• Traditional Media