Crayon Works
Insights and trends that will shapes
our lives
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Trend Manifestation
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Unique Bingo night supports local charities
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Bingo night hits the spot with students
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Bingo Godz promises unique and different experience
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BC Casinos now offer a smooth and electronic Bingo experi...
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Prohibited nights out
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So...
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The Big Bingo Show promises fun in London
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Interactive gaming table brings gambling to racetrack
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Facebook launches bingo with cash rewards
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Secret Cinema lets you join in instead of just watching a...
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Kelly’s in Florida launches Drag Queen Bingo
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Arizona Casino introduces tech-savvy Bingo Hall
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Bingo nights cater to youngsters in Texas
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Zynga teams up with Slingo to publish Bingo-slot-machine ...
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Supperclub goes worldwide
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Trend Manifestation
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Weekly rough and ready Bingo in London
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Burlesque Bingo takes centre stage in Alaska
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Foxy Bingo strikes a deal with rugby
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Rank Group revamp their Bingo halls in the UK
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Alternative musical Bingo night proves to be a success
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Marco Polo takes Bingo to new levels in South Africa
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Celebrity Bingo joins the race
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Rebel Bingo goes worldwide
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Rank Group introduces tablets in Bingo halls
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Gala Bingo launches Loyalty scheme
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Lottery & Gambling

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Trend manifestations for the gambling industry.

If you keep these links handy they will give access to some general but category specific trend manifestations. Feel free to use them as you see fit and get in touch if there is something more specific we can help with. Our paid for services exist on separate, exclusive web sites.

Resource – The Tumbler Edition: Updated weekly, browse through for a list of manifestations in key topical areas that are indicators for where these things might be headed in that category: http://crayonworks.tumblr.com/

Resource – Manifestation Decks: Updated monthly; mini case studies written up for the most interesting links we find.

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Lottery & Gambling

  1. 1. Crayon Works Insights and trends that will shapes our lives 1
  2. 2. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Unique Bingo night supports local charities RESLATEDECTORSRELEVANTTRENDS x x Source: http://ww.hamburgermarys.com Hamburger Mary's in Kansas has a different look than the usual bar and restaurant. They conduct Bingo charity events, hosted by Drag Queens. Hamburger Mary's is a small franchise with 13 establishments, out of which12 are in the United States. One requirement of every franchise is it must host charity Bingo. All of the money stays local, from animal rescue organisations to the American Cancer Society, and it has become so popular among not-for-profit organisations, they are booked until early 2014. Drag Queens host the events and make sure they entertain their customers. A little out-of-the box charity and some entertainment can go a long way in helping the society and reviving a game like Bingo. This also shows the growing charitable aspect that Bingo portrays. • Experience Economy • Gaming
  3. 3. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Bingo night hits the spot with students RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.indstate.edu/sao/unionboard.htm%20or%20call%20812-237-3830 The Hulman Memorial Student Union Board at Indiana State University sponsored the Move-In Bingo event, targeting new students or those who have just moved back to campus. During the event, the board also provided prizes for winning students. The prizes included many back to school items such as notebooks, binders and folders. There were also entertainment choices such as DVDs, popcorn and other snacks. The grand prize was a gift card to Wal-Mart. The event not only introduced students to a game like Bingo but also showed them a modern take on what‟s seen as an old people‟s game. It also entertained them and brought them together as a community. • Experience Economy • Culture of immediacy • Gaming
  4. 4. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Bingo Godz promises unique and different experience RESLATEDECTORSRELEVANTTRENDS x x Source: https://www.bingogodz.com/ Launching in August 2013, online Bingo website Bingo Godz promises a more personalised and unique experience to its customers. For starters, there's no same old networked bingo lobby, but instead a player hub consisting of different themed bingo rooms to unlock is what is there. The opening deposit bonus at Bingo Godz is a 150% cash match bonus up to £150. This means that the uniqueness of Bingo Godz should attract people in its own right rather than just the deposit bonus. The site also provides one-on-one attention from its managers, giving way to a personalised experience. This is also the first time that someone has tried to merge pay-to-play bingo with the social bingo model. • Mobile Living • Culture of immediacy • Gaming
  5. 5. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x BC Casinos now offer a smooth and electronic Bingo experience RESLATEDECTORSRELEVANTTRENDS x x Source: http://casinos.bclc.com/ BC Casinos in Canada have launched a new facility that keeps them ahead of the curve in terms of technology at Bingo halls – electronic bingo machines. Instead of purchasing and daubing numbers on paper, electronic players buy a Receipt slip from the cashier, log onto electronic bingo terminals, purchase their cards on the terminal and 'daub' cards on a touch screen. This feature will automatically scan the player's bingo cards to check if the player has the number and daub all the cards with that number. If the player did not daub his cards on previous calls, all undaubed numbers will be daubed automatically the next time the 'Easy Daub' button is selected. If a card has a winning Bingo, the player still needs to daub the winning bingo card in order to register the win with the caller. Daubing the card will ensure that the caller knows there is a 'Bingo' and stops the game. This helps them to be environmentally aware and shows their customers that they are tech-savvy. In the customer‟s point of view, this technology will also help them from missing out on a potential win. Could this be where all Bingo halls are headed? • Experience Economy • Culture of immediacy • Gambling • Traditional Media
  6. 6. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Prohibited nights out RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.secretcinema.org// The popular Prohibition night is being revived in magnificent fashion in the splendid surroundings of a secret London location by a group that organises these secretive events. Priced at £20, guests can sip their bootlegged gin from tea cups, listen to gramophone DJs, silent cinema, indulge in a spot of gambling and watch the showgirls do the Charleston. Guests are handed „money‟ on arrival that they can use for the gambling events. Dress codes are mandatory for both men and women and the venue of the event is kept as a secret and revealed only two days before via post, which is how the tickets arrive. The events have proved to be popular – tickets are sold out within minutes of events being announced. Their marketing is done online via Facebook and Twitter which is perfect for the younger audience they target. • Experience Economy • The Changing Meaning of Luxury • Entertainment
  7. 7. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x The Big Bingo Show promises fun in London RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.timberlina.co.uk/page7.htm The Big Bingo Show is a riotous rock 'n' roll show with themed Bingo rounds and entertainment held every Monday at the Royal Vauxhall Tavern in London. Hosted by comedy Drag Queens Timberlina and Hey Balen, the night consists of themed Bingo rounds, impromptu dance routines and a soundtrack to which the audience can sing along to. Prizes up for grabs are cheap prizes and homemade items by the hosts and not cash prizes. The events happen weekly in London and tickets are sold out well in advance despite not having high cash incentives – which shows that the experience is what counts. • Experience Economy • The Changing Meaning of Luxury • Gambling
  8. 8. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Interactive gaming table brings gambling to racetrack RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.possibleworldwide.com/case-studies/hong-kong-jockey-club/?context=category:featured Digital agency Possible Worldwide has debuted an IBU interactive table for the Hong Kong Jockey Club, one of the world‟s leading horse racing organisations. The table combines RFID, secure transactions, digital video and multi-touch technology to provide a seamless and social betting experience for up to eight people. The 10 foot x 4 foot large-format multi-user table enables players to securely place bets and collect payouts in real-time using the club‟s RFID-enabled cards. They can also view detailed stats and historical performance information on the competing horses, watch videos from past trainings, and review the odds. This will help the Hong Kong Jockey Club attract a younger audience as the technological advancements will appeal to them and make it seem like a video game – which is exactly what they were looking to do. • The Changing Meaning of Luxury • Culture of immediacy • Gaming • Traditional Media
  9. 9. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Facebook launches bingo with cash rewards RESLATEDECTORSRELEVANTTRENDS x x Source: https://www.facebook.com/BingoFrenzy Facebook has launched its first gambling game, „Bingo Friendzy‟ in the UK. This is the social network‟s first real-money gambling app and lets users play games for cash. To play, Facebook users must connect their bank account with the game and pay an entry fee. Controls will prevent anyone aged under 18 from gambling on Bingo Friendzy. When a user signs up to Bingo Friendzy, they are asked to enter their personal details and confirm their date of birth. They are then asked to enter bank account details and make a deposit of between £10 and £500 to begin playing. Digitisation of this on a popular social media platform, this will attract a different demographic altogether, one that is younger and tech-savvy. • Mobile Living • Culture of immediacy • Gaming • Traditional Media
  10. 10. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Secret Cinema lets you join in instead of just watching a movie RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.secretcinema.org// Secret Cinema is a night where cinema meets theatre but instead of watching it guests get to join in on all the fun. Priced at £35, the event organisers require guests turning up to a secret London location in fancy dress, mingling amongst thousands of other Secret Cinema goers and interacting with hired extras acting out the unknown film – anything from cult classics to new releases. The grand finale involves watching the film guests have been reliving for two hours prior to it. Despite the pricing which does not include dinner or drinks, the event has proven itself to be extremely popular among both movie buff and those who aren‟t thanks to the interactive experience it provides. • Experience Economy • The Changing Meaning of Luxury • Entertainment • Traditional Media
  11. 11. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Kelly’s in Florida launches Drag Queen Bingo RESLATEDECTORSRELEVANTTRENDS x x Source: http://kellyschicaboom.com/ Popular diner and bar in Dunedin, Florida, have recently launched a Drag Queen Bingo night. Known for their popular breakfast menu, lunch specials and creative dinner options, the bar is also known for the 85 craft beers it has on tap, making it a popular place for the youth. Their Drag Queen Bingo nights hosted on Tuesday offers free entry and a discount on baby back ribs, their most popular item on the menu, if customers wish to take part in the Bingo event. Beers retail at $2, making it a popular spot for after-work drinks as well. The night is hosted by popular Drag Queens Traila Parks and Natasha Richards. The popularity of these nights give way to the fact that live entertainment and food are key to the Bingo experience – one that is yet to be incorporated fully worldwide. • Experience Economy • Gambling
  12. 12. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Arizona Casino introduces tech-savvy Bingo Hall RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.casinoarizona.com/bingo.aspx After receiving many suggestions from their usual customers, Casino Arizona in Scottsdale gave in and renovated their Bingo facilities to keep their customers happy. With this, came the launch of their new retractable scoreboard, video walls, touchpanels and electronic bingo machines. To live up to the image they are now portraying, the casino now hosts „L8 Night Bingo‟ every Friday and Saturday, an event that channels the atmosphere of a nightclub. The launch of the event and the new facilities have seen a growth in their customers in a wide variety of age brackets. While keeping the traditional Bingo night alive, they have successfully blended a trendy, hip atmosphere to it. • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling
  13. 13. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Bingo nights cater to youngsters in Texas RESLATEDECTORSRELEVANTTRENDS x x Source: https://www.facebook.com/spjst.lodge.88 Bingo nights at the SPJST Lodge in Houston, Texas have seen the number of youngsters as patrons increase, thanks to their unique scheme and Facebook marketing by their customers. A sum of $5 is charged for 10 games of Bingo and they let you carry your own alcohol and food despite having a bar indoors. The jackpots rage from $100 to $600. The Bingo nights go on from Monday to Thursday and despite the boom in the number of youngsters, it has not turned off their customers who are in an older age bracket. The popularity of these nights speaks for itself as they have a capacity of about 750 people and hit the limit on a daily basis. What group of young people wouldn‟t want to get together and share their own wine and liquor while given the chance to win money? Looks like the SPJST Lodge have found a winning combination! • Experience Economy • Culture of immediacy • Gambling
  14. 14. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Zynga teams up with Slingo to publish Bingo-slot-machine hybrid game on Facebook RESLATEDECTORSRELEVANTTRENDS x x Source: https://www.facebook.com/ZyngaSlingo/wall Zynga has teamed up with cross-media gaming firm Slingo Inc. to create a new version of the casual slot game Slingo on Facebook. Zynga has licensed the rights to make Zynga Slingo to bring the game to Facebook and it is launching the game today. Slingo is a combination of traditional Bingo and a slot machine. The user can click on the “spin” wheel and five numbers appear like the spinning numbers on a slot machine. If they get a match, they can start clearing numbers on their Bingo card. The goal is to clear as many possible numbers. The user can win an assortment of coins if they succeed. By integrating this into Zynga Casino, they can target all Zynga Casino users as well provide Slingo with a chance to move into the online gambling market. This also shows how constant innovation in the Bingo market is needed to keep competitors at bay and integrate new audiences. • Mobile Living • Culture of immediacy • Gaming • Traditional Media
  15. 15. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Supperclub goes worldwide RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.supperclub.com/ Supperclub is a restaurant, cocktail bar, club, gallery and experimental free state all rolled into one. Guests don‟t sit at a table, but enjoy their meals, which are prepared by handpicked chefs on oversized white beds. Cozy & informal, Supperclub also provides live entertainment with dancers, musicians and performers who encourage the audience to get involved. Every performance and every night is different and no two similar events are staged at the same location. Originating in Amsterdam, they have now opened franchises in Los Angeles, London, San Francisco and Dubai. Their main success lies with the fact that they are an experimental creative platform when it comes to entertainment and that guests feel like they are a part of the evening. • Experience Economy • The Changing Meaning of Luxury • Food & Beverage
  16. 16. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Weekly rough and ready Bingo in London RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.boganbingo.com/ A weekly poker night held every Tuesday at The Underdog in Clapham, South London has been gaining popularity. Termed Bogan Bingo, the night markets itself as a „rough and ready‟ Bingo night that everyone can enjoy. The night consists of two games of Bingo, drinks specials, prizes and a rowdy air guitar competition with no entry fee. One Bingo caller shouts out the number and the DJ plays songs from the 80s and 90s that rhyme with the numbers. The crowd eventually become the stars of the show. A great way to unwind mid-week after a long day of work, this night is proving to be popular among all age-groups. It is evident that most people go for the entertainment and experience it provides and not just for their love of Bingo. It has also been launched by the organisers in Australia. • Experience Economy • The Changing Meaning of Luxury • Gambling
  17. 17. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Burlesque Bingo takes centre stage in Alaska RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.regencyfairbankshotel.com/ Rachel Blackwell, who is popular for her troupe‟s burlesque shows are now taking a step ahead by hosting a burlesque Bingo night at Tubby‟s BBQ at the Regency Hotel in Fairbanks, Alaska. The event launched in August 2013 and has lascivious ladies dressed in burlesque gear calling out bingo cards and cracking off-colour jokes. Entry to the Bingo night is for $5 and they payouts are for a maximum amount of $150. Despite the small payout, the event seems to be growing in popularity, with the burlesque troupe being called to different parts of the country. This certainly proves that it lies in not just the money but also the experience if offers. • Experience Economy • Gambling
  18. 18. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Foxy Bingo strikes a deal with rugby RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.foxybingo.com/superleague/ Foxy Bingo in the UK have recently joined forces with the Rugby Super league and are offering players a chance to win tickets to big Rugby League games. The grand prize offered are tickets for the Grand Final to be held in Manchester in October 2013. The package deal that is offered includes hotel accommodation, dining and drinks. All customers need to do is to is to contact Foxy Bingo via Facebook and Twitter and say why they deserve to win the tickets. Innovative prizes are something that is new to the industry but joining forces with a popular sporting event that is appealing to a youthful audience with social media marketing may just be the key to getting them into Bingo. • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling
  19. 19. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Rank Group revamp their Bingo halls in the UK RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.meccabingo.com/ Rank Group is taking Bingo upmarket with the introduction of waiters serving food, drink and champagne. The first Club to witness the waiter service is Beeston‟s Mecca Bingo Club in the Nottingham area. They offer electronic Bingo, a bar service and also have a restaurant that serves freshly-prepared food on demand. Besides these new facilities, they are also offering package deals on not just Bingo but also food and drink. They have very recently introduced an „After Dark‟ session which provides the customers with an atmosphere that resembles a nightclub. Open daily, they have themed nights on Tuesdays and Thursdays, ranging from karaoke to film. This strategic move from the Rank Group is part of a push to broaden the appeal of Bingo to a younger audience, especially since their venues are based in towns with a large student population. The waiter service has been introduced to retain the interest of existing members. Could this be the solution to the problems that Bingo halls have been facing in the UK over recent years? • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling
  20. 20. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Alternative musical Bingo night proves to be a success RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.musicalbingo.co.uk/ A new twist on the traditional game of Bingo is proving to be a hit in London. Instead of the traditional method of calling out numbers, songs are played according to a theme. Unique cards are handed out while one of their entertaining hosts introduce the rules and prizes. The DJs then play a medley of tunes and the players mark them off their Bingo cards accordingly. Prizes are awarded for one, two and three lines as well as the grand Full House. The events happen monthly at two locations in London and sell out quickly. Due to its success, the event is now poised to be taken abroad . • Experience Economy • The Changing Meaning of Luxury • Entertainment
  21. 21. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Marco Polo takes Bingo to new levels in South Africa RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.themarcopolo.co.za/ A new upmarket Bingo hall is set to change the perception of Bingo in South Africa with its stylish decor, live entertainment and custom dining. The Marco Polo offers 300 Electronic Bingo Terminals in their plush, opulent Venetian themed Venue which brings Vegas to SA. During Bingo nights, they will also provide live music and entertainment to the guests and have launched a membership scheme for regular patrons. To cater to guests who have children, they also offer a childcare facility. Although they do not house a restaurant, they have a full-service kitchen available with a highly selective food menu. The Marco Polo is the first of its kind in Johannesburg and the country. The launch of this casino at a prime location shows the need for night-time entertainment while also attracting the affluent locals and tourists, both old and young. • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling
  22. 22. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Celebrity Bingo joins the race RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.alternativenation.net/?p=20444 Monday night Bingo is now held at Madam ZuZu‟s, a cozy little teashop in the suburbs of Chicago. It isn‟t any ordinary place – the have a celebrity hosting the event every Monday. Owned by the lead singer of the popular band Smashing Pumpkins, Billy Corgan ensures that he gets a different celebrity to host the event every month. The venue also provides food and drink in handmade, artistic cutlery and Bingo tools that consist of bright, fluorescent paper and kiddie stamps to mark their numbers. The Bingo nights now see an audience between the ages of 19 and 33. The Smashing Pumpkins also play a set after the game – bringing their fans into the venue. This shows that there is a resurgence in the popularity of Bingo amongst the youth and the presence of a celebrity led event only helps it gather momentum. Perhaps, this is a way to keep all parties interested in the game. • Experience Economy • Have it all Society • Changing Meaning of Luxury • The Cult of Celebrity • Gambling
  23. 23. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Rebel Bingo goes worldwide RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.rebelbingo.com/ Rebel Bingo is a concept founded by two avid bingo fans a few months ago. These nights promise to offer something different. After growing in popularity in the UK, they have now started to take the show abroad to Spain, Portugal, Brazil and North America. The bingo nights bear uncanny resemblance to the underground rave scene of the 1980s and the parties in the 1920s Prohibition Era. Players have to register prior to the night and the venue is only revealed a few hours ago. They are also under strict restrictions to not reveal that they are going to the event. Once they are through the doors, they are given a unique experience – one that has live music, a carnival vibe, delicious cocktails and disco balls. The secrecy and uniqueness add to its appeal and is a hit with the youngsters – who are discovering just how much fun Bingo can be. This provides a different Bingo experience altogether. • Experience Economy • Have it all Society • Gambling
  24. 24. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Rank Group introduces tablets in Bingo halls RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.rank.com/ Rank Group is hoping to attract a new generation of bingo players, including men in their 20s, through its first electronic-only bingo hall. The gaming group is trialling the idea at its latest venue in Reading. Playing bingo electronically on portable tablet devices, similar to iPads, requires less concentration and allows players to eat, drink and chat while playing. Players can tap on the screens when their numbers come up but there is also a function to catch up if they have missed a few calls. This move by Rank Group merges the method of playing Bingo online into the social and communal setting that Bingo halls offer – making both meet halfway. • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling
  25. 25. Trend Manifestation Powered by: http://crayonworks.tumblr.com/ x Gala Bingo launches Loyalty scheme RESLATEDECTORSRELEVANTTRENDS x x Source: http://www.galabingo.com/loyalty Gala Bingo is a well-known name in the Bingo industry for both online and offline promotions. For players who remain loyal to the site there are a whole plethora of bonuses to be had by rising through the Loyalty Levels. They offer five different levels in the loyalty scheme and with the exception of the first level, Buzz Lite, that all members are at the point of registration, Buzz points are required to increase your Loyalty Level. Buzz Points are earned for every £10 you spend, more are available for bingo than slots or games and the amount awarded for the qualifying spend increases as you rise through the levels. Loyalty always pays but this is a great initiative by Gala Bingo to ensure they keep their customers interested and tied to their website. • Experience Economy • Have it all Society • Changing Meaning of Luxury • Gambling • Traditional Media

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