4. Introductions
– What is your name?
– How confident are you at using YouTube
– What do you want to get out of today?
5. • Background to YouTube
• Faces of Visual Social Media
• Using YouTube
• Benefits of YouTube in a business
• How you can use it in your business
What are we going to cover?
6. What is YouTube?
– Visual Social Media is the sharing of content
with others through the use of images and
video instead of text.
7. YouTube Stats 2014
– 1 billion users on YouTube
– A total of 1 trillion YouTube views in 2011
– 4 billion YouTube video views per day
– 6 billion hours of video watched per month
– 100 hours of video uploaded to YouTube every minute
– $5.6 billion dollars spent by advertisers on YouTube in 2013
– Gangnam Style most viewed video with 1,954,597,828 views
8. Why Visual Social Media?
– Engaging
– Fun
– Simple
– Mobile Friendly!
– Limitless
9. 90%
of information transmitted
to the brain is visual
Visuals are processed 60,000
X faster
In the brain than text
20%
People only
remember
of what
they read 40%
of people respond
better to visual
information 42%
of Tumblr posts
are photo’s
Photos are liked 2X more
than text updates
Videos are shared 12X more
than links and text posts
combined
700 YouTube videos are
shared on Twitter every
minute.
10. The main providers of Visual
Social Media
– Pinterest
– Instagram
– Vine
– Snapchat
– Facebook/Twitter
River cottage add a lot of interation..
For example they filmed Hugh out on a fishing trip and catching a huge fish… they added the film to their page
Then
They added details about the fishing trips that they offer so people
Content
Engage then sale
Mole valley are reasonably new to facebook but they have many followers in a short space of time
Content she posts on Facebook, almost completely images with captions. Her FB page has over 5,000 likes and most pictures have upwards of 100 likes each.
Instagram, Vine and Snapchat are all Mobile only applications. Can only post content from a mobile device.
However can view content of Instagram and Vine on desktop.
Pinterest, Facebook and Twitter are computer and mobile friendly. Visual content can be posted and viewed from computers and mobile apps.
