CentraLab Project Presentation (Matjaž Fras)


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2nd presentation of the CentraLab Mid-Term Conference held in Budapest on 2 October 2012.

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  • S ome forewords about innovation… Innovation is a costly process. Indeed only one out of 3000 product ideas makes it on the market, meaning that there are hundreds of unsuccessful ICT products beyond every success. Even successful products may be far from being user friendly. Surveys show that 75% of all users find their ICT tools more stressing than relaxing. In such a context, user-centric validation can play an important role in speeding up effectively the innovation process through addressing the actual user needs. Taking into consideration promising innovation approach of Living Lab that increases the chance that some product or service become a commercial success and objective to make next step innovation sphere of Central Europe area, 10 partners….
  • … .10 partners from all 8 Central Europe Member States, with the E-zavod (SI) institute leading the proposal applied CentraLab project to a CE programme and sucedeed. Constituted partnership is typical for a Living Lab structure, we have: 1 Regional Authority, 3 Universities, 1 Technology Park, 1 Research Consortium, 1 Public IT Company, 1 Technology Transfer Centre, and 1 NGO. (wider institutional coverage)
  • CentraLab adapts the Project MedLab approach and method to the Central European space‟s territories and innovation challenges, in an ambitious exchange of best practice between two of the more peripheral sub-areas of the European Territorial Cooperation space. The Project CentraLab main objective is to transform Central Europe into a broad-reaching laboratory for innovation, including the social and organisational as well as technological dimensions. CentraLab is based on a promising approach that has emerged in the arena of ICT under the name “Living Lab”. In this model, technology R&D brings infrastructures into real-life contexts to enable a “co-design” process with end users. In recent years, Living Labs have become a powerful instrument for effectively involving the user at all stages of the research, development and innovation process, thereby contributing to European competitiveness and growth.   CentraLab thus aims to clarify the competitive advantage of a new model of innovation that draws on Central Europe’s deep, common cultural heritage to strengthen territorial cohesion, promote internal integration and enhance competitiveness through reciprocal learning and partnership building. CentraLab adopts a bottom-up approach towards construction of the transnational, multi-level governance structure. Its networking philosophy is action-oriented while organic and open, using the pilot method to achieve a stable, sustainable configuration. With our living lab community we will provide support for the two processes involved in living lab innovation: the process of developing products and services with end-users and the management and (international) collaboration process.
  • A Living Lab is a real-life test and experimentation environment where users and producers co-create innovations. Living Labs have been characterised by the European Commission as Public-Private-People Partnerships (PPPP) for user-driven open innovation. For now It is applied mainly in the ICT industry . User-driven open innovation ecosystems based on business – citizens – government partnerships which enable users to take part an active part in : Bringing users early into the c o-creation process Bridging the innovation gap between technology development and the uptake of new products and services Allowing for early assessment of the socio - economic implications of new technological solutions A Living Lab employs four main activities:  Co-Creation: co-design by users and producers  Exploration: discovering emerging usages, behaviours and market opportunities  Experimentation: implementing live scenarios within communities of users  Evaluation: assessment of concepts, products and services according to socio-ergonomic, socio-cognitive and socio-economic criteria. Concerning the LL stakeholders / participant groups: End-users are the core player of the creation process co-creative innovation by bringing together the different stakeholders involved in the innovation process such as companies, research centres, public institutions and citizens. The LivingLab approach consists of three main axes: Examine the regional policy framework Identify the most appropriate ICT platforms and services through PILOT projects Develop multi-level governance models for a permanent networked structure All of this happens in the project with the involvement of local authorities, citizens, SMEs, NGOs etc. and draws on the specific territorial capital of each region. Some regions already recognised the potential of LL approaches and started to make strategic steps byintegration of this approach it their regional/local levels.
  • Relevatn supporting assistance for the sucesfull project execution we have through ENoLL…. where some of Centralab partners are als o a member s of fast growing global LL system. The European Network of Living Labs (ENoLL) is the international federation of benchmarked Living Labs in Europe and worldwide. Founded in November 2006 under the auspices of the Finnish European Presidency, the network has fast grown in ‘waves’ up to this day. With the continuous support of the respective European Presidencies, to this date, 5 Waves have been launched, resulting in TOTAL 2 74 accepted Living Labs. 6th wave published at the moment.
  • Focus on… Activity 3.1 “R&D, Innovation and IS policies” carries out a survey of national and regional policies, starting with the results of the MedLab study. It then reviews Information Society Action Plans, Regional Innovation Strategies, and other specific programs including information on the relevant measures of the OP 2007-2013 in each of the participating regions. Activity 3.2 “Living Labs and Similar Initiatives“ surveys existing Living Labs in participating regions, as well as similar initiatives such as pilots based on the open innovation paradigm, etc. It builds on the analytical framework from previous work by partner PP5 as well as the MedLab project. Activity 3.3 “Development initiatives with a Living Lab potential” surveys local development initiatives in the participating regions with a Living Lab potential: a strong R&D component, technology investments, social innovation and participatory decision-making, etc. Attention is focused on the pilot themes in each region as well as regional dynamics of network formation similar to those of the MedLab project. Activity 3.4 “LL Policy Integration” examines the potential for integration across the development objectives and institutional frameworks of different policy instruments; it is thus complementary to the research roadmap of WPA 4.4. From a bottom-up perspective, it builds on the policy recommendations of the MedLab project and identifies synergies between the initiatives surveyed in Activities 3.1-3.3. It monitors the policy validation of the CentraLab approach in the on-going pilot projects of WP4 to identify regional, national and transnational Policy Options are identified, feeding into the work of WP5.
  • Focus on… WP4 consists of setting up the partnerships for implementation of trans-national Living Labs within the ten target policy fields: Eco-tourism, Energy, Micro-SME Networks, Media & Creativity, Mobility, Environment & Education, Climate Change, Waste Management, Rural Development, and eHealth. Activity 4.1 “Thematic Coordination activity” begins with a background document analyzing the outcomes of the MedLab pilot experiments and establishes a common methodology adapted to the thematic, normative and cultural context of CentraLab. A coordinated set of kick-off workshops in each region presents pilot objectives to the local pilot partnership. WPA 4.1 then monitors the on-going pilot development activities in the participating regions to ensure their coherence and interoperability. This is based on a process evaluation framework based on a stakeholder analysis and multi-actor criteria for success. WPA 4.2 “Pilot Implementation: Phase I” covers the initial activities for the pilot projects in each region. A second series of parallel local workshops builds pilot partnerships and identifies the roles of different stakeholders and their interests and expectations. The role of ICT is identified together with the Living Lab approach for the codesign of specifications and requirements. This first phase also activates the cross-pilot participations between partners and regions to build trans-national partnerships for each pilot. WPA 4.3 “Pilot Implementation: Phase II” builds on the consolidated partnerships built up in WPA 4.2 for the specification and development of the platforms and services required for the pilot projects. A third cycle of coordinated workshops promotes the co-design approach for initial specifications to be agreed within the pilot partnerships on the basis of needs and requirements. Feasibility studies are carried out for actual implementation within the constraints of the project budget and timeframe of the services required to enable the co-design process, e.g. WLAN broadband, e-participation , services, etc. WPA 4.4 “Consolidation of Pilot Outcomes” The interaction between stakeholders in the pilot projects aims to highlight the potential innovation processes in full-scale implementation and their coherence with R&D, innovation, m and local development policy objectives. A fourth series of local workshops consolidates the outcomes of the pilot projects with an analysis of the actual and potential benefits for the stakeholders from various sectors in the pilot partnerships and the transfer of outcomes to the policy level. In addition, common requirements for ICT platforms and services for the co-design methodology are identified, leading to an R&D roadmap for the ten pilot domains to inform not only regional policies but also other programs such as CIP and ICT.
  • Focus on… Activity 5.1 “Strategic Governance” builds on the work of MedLab to investigate models of governance of innovation processes and transfer to the policy level, propose preliminary guidelines, and monitor their application in Activities 5.2 and 5.3. On the basis of the experience in the pilot projects, it makes recommendations to Activity 4.3 and draws up process guidelines for deploying a Living Lab strategy. Activity 5.2 “Policy transfer” involves the constitution in each region of a working group with policy makers in the specific sectors of each pilot, starting with and consolidating links with the project‟s Associated Institutions. The Policy Briefings and on-going outcomes of the pilot projects provide the basis for discussion in a series of high-level m eetings leading to institutional commitment in Activities 5.3 and 5.4. In Activity 5.3 “Memoranda of Understanding” ten Memoranda of Understanding (MoU) are drawn up for each of the pilot networks and negotiated with the partnerships formed in the pilot experiments to define shared objectives and roles and specific responsibilities of each participating organisation. Additional local and/or transnational MoUs may also be drawn up where deemed appropriate. These agreements lay the basis for pilot implementation and follow-up actions after the project ends. Activity 5.4 “Central European Living Lab” establishes a permanent network across the CE space as an integrated, multi-level Central European Living Lab. It includes the project partners, regional network organisations and Associated Institutions (local and regional authorities, Ministries, etc.) in an overarching agreement, the CentraLab Charter, that interlinks the regional and trans-national networks formed by the CentraLab MoUs. Formal presentation of the CentraLab Charter, incorporated into the Final Publication is a central feature of the project‟s Final Conference.
  • CentraLab Project Presentation (Matjaž Fras)

    1. 1. www.centralivinglab.euProjectPresentationwww.centralivinglab.euBudapest Midterm ConferenceCorvinus University of Budapest2nd October 2012Matjaž FRASE-zavod, Zavod za celovite razvojne rešitveE-Institute, Institute for ComprehensiveDevelopment Solutions This project is imolemented through the CENTRAL EUROPE Programme co-financed by the ERDF
    2. 2. www.centralivinglab.euPROJECT PROFILE & PARTNERSCentral Europe ProgrammeEuropean TerritorialCooperation ObjectiveERDF 2007-2013Duration:1.5.2011 – 30.4.2014(36 months)LP: E-Institute (SI)10 Project partnersfrom 8 EU countries This project is imolemented through the CENTRAL EUROPE Programme co-financed by the ERDF
    3. 3. www.centralivinglab.eu CE Living Lab EcosystemCentraLab general objectives:•Transfers approach and methodology of theTN MED programme’s MedLab project•Aiming to transform Central Europe into a broad-reachinglaboratory for innovation(social / organizational / technological dimensions)•Based on a promising approach in the arena of ICT underthe name “Living Lab”. Technology R&D bringsinfrastructures into real-life contexts to enable a “co-design”process with end users•Method ensures greater relevance and faster time tomarket for R&D results (demonstrated by the 274 LivingLabs in the ENoLL network) Living Lab Ecosystem for experimentation and co-creation with real users in real life•Bottom-up approach (using pilot method) environments, where the end users together with researchers, firms and public institutions jointly explore, design and validate new and innovative•Specific objectives: products, services, solutions and business models. • The integration of the Living Lab approach into regional policies • The trans-national framework of ICT products and R&D services • The governance of territorial innovation This project is imolemented through the CENTRAL EUROPE Programme co-financed by the ERDF
    4. 4. www.centralivinglab.eu Living Lab Approach • User-driven open innovation ecosystems based on business – citizens – government partnerships which enable users to take part an active part in: – Bringing users early into the co-creation process Co-creation / Exploration / Experimentation / Evaluation – Bridging the innovation gap between technology development and the uptake of new products and services – Allowing for early assessment of the socio-economic implications of new technological solutions • User-driven methodological framework for R&D, used for specifying, prototyping, validating and refining complex solutions in real-life environments • Applied mainly in the ICT industry at the moment • Promotes co-creative innovation by bringing together the different stakeholders involved in the innovation process such as companies, research centers, public institutions and citizens • End-users are the core of the creation process!This project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF
    5. 5. www.centralivinglab.eu http://www.openlivinglabs.eu • ENoLL - International federation of benchmarked Living Labs in Europe and worldwide. • Founded in November 2006 under the auspices of the Finnish European Presidency. • Contributes to the creation of a dynamic, multi-layer and multidimensional European Innovation ecosystem • Aims at the Future Internet, Living Labs and Smart Cities 5 Waves - resulting in 274 LL 6 Wave (May 2012) – additional 46 LL th convergenceThis project is imolemented through the CENTRAL 5EUROPE Programme co-financed by the ERDF
    6. 6. www.centralivinglab.eu Main Activities /1 • Living Lab Policy Development – A survey and access of the current potential for application of the CentraLab approach in the 10 identified regional policy fields in the 8 participating regions – New policy framework that increases the knowledge economy component of regional development initiatives in a range of fields – Sub-Activities: • R&D, Innovation and IS Policies • Living Labs and Similar initiatives in CE • Development initiatives with a Living Lab potential • Living Lab Policy Integration and recommendations • Regional Living Lab potentialsThis project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF
    7. 7. www.centralivinglab.eu Main Activities /2 • Pilot Implementation – Validate the CentraLab hypothesis through 10 pilot LL projects initiatives in 10 policy / thematic fields – A coordinated set of trans-national pilot projects exploring the potential for partnership building and policy-related investments relating ICT R&D to:This project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF
    8. 8. www.centralivinglab.eu Pilot themesPILOT THEME AF Sub-topicENERGY Smart metering, capturing, management for renewable energy sources and energy efficiencyECO-TOURISM GPS and mobile technologies support and promote alternative forms of tourism Improving competitiveness of small businesses, including those in remote areas, through e-collaborationMICRO-SME NETWORKS systemsMEDIA & CREATIVITY Exploring the role of new media for capitalising on cultural heritage and communication capacitiesMOBILITY Sustainable urban and rural transportation and logistics systemsENVIRONMENT & EDUCATION Using ICT to promote awareness and understanding of the impacts of lifestyles and collective decisionsCLIMATE CHANGE Public lighting energy consumption reduction systemsWASTE MANAGEMENT From collection to recycling and disposal through, inter alia, reverse logistics systemsRURAL DEVELOPMENT Using web 2.0 approaches to community-building, territorial marketing, and economic diversificationE-HEALTH Including systems for ambient assisted living and remote care in rural areasThis project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF
    9. 9. www.centralivinglab.eu Main Activities /3 • Strategic Governance – Ensure transfer to policy level – and draw up regional policy agreements (MoU’s) – and the charter of a common governance structure (CentraLab network charter). – Sub-Activities: • Governance methods (guidelines) • Institutional involvement (policy transfer) • Memoranda’s of Understanding. • “Central European Living Lab”This project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF
    10. 10. www.centralivinglab.eu You are kindly invited to participate in Enhancing Framework Conditions for Innovation through integration of Living Lab approach to the Central European space Thank you for your attention! CONTACT info@centralivinglab.eu or fras@ezavod.si +386 (0)2 749 32 27, www.ezavod.siThis project is imolemented through the CENTRALEUROPE Programme co-financed by the ERDF