This presentation covers my work with the United States Coast Guard District 13 Auxiliary in 2009.

1. Social Media Strategy & Results Summary: USCG District 13 Auxiliary

2. Social Media Campaign Overview The United States Coast Guard Auxiliary is comprised America’s finest volunteermaritime guardians. The Citizen’s Action Network (CAN) is a group of citizens who live near the water & have volunteered to monitor situations for America’s Waterway Watch (AWW). Traditionally all online collaboration between these two organizations is done on .mil sites & The Center for Homeland Security’s Moodle platform. Goals Work with the Director of the 13th District Coast Guard Auxiliary (DIRAUX) on public channel ignition Increase online collaboration Track impressions, clicks & other metrics Dynamic strategy based on changing media ecosystem

4. 93 followers

5. 74 updates

6. 8 list inclusions* As of April ’10. Managed from June ‘09 – September ‘09

8. Present videos that have already been filmed within the 13th district.

9. Create new videos

10. Tell USCG story

11. Public service announcements

12. Put already written maritime stories into digital format

13. Interview Sector Seattle’s MarinaOutreach Team to be showcased at USCG Headquarters

14. Results*

15. Over 5,000 views

16. 630 channel views

17. 52 uploads

18. 15 comments* As of April ’10. Managed from June ‘09 – September ‘09

20. 43 followers

21. 13 updates

22. 8 list inclusions* As of April ’10. Managed from Sep. 23 – Sep. 29, ’09

24. 39 members

25. 8 states represented

26. 40 external links

27. 1 news video* As of April ’10. Managed from Sep. 22 – Sep. 29, ’09 Facebookgroups havelimited data available

29. Limited access to social networks in Federal Offices.

30. Older audience demographics.

31. Timeline cut short due to funding.

32. Feedback

33. Many auxiliarist didn’t understand how to access, were leery about security, or simply didn’t use computers.