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The Social Media Strategist
 

The Social Media Strategist

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Building A Successful Program From The Inside Out. First presentation of Christopher Barger at Fusion Marketing Experience workshop January 2012.

Building A Successful Program From The Inside Out. First presentation of Christopher Barger at Fusion Marketing Experience workshop January 2012.

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  • It’s not about your message. No one cares, frankly. It’s about how you tell your story.If you want to go viral, sneeze on someone. If you set out with “going viral” as your goal, you are merely doing traditional marketing and trying to use social networks to do it.
  • Customer service #failCampaignSocial media #failOrganizational brain freezeThree Mile Island
  • Customer service #failCampaignSocial media #failOrganizational brain freezeThree Mile Island

The Social Media Strategist The Social Media Strategist Presentation Transcript