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Comparative study of customers satisfaction
- 1. Comparative Study of Customer’s Satisfaction http://www.managementparadise.com/mba-projects/consumer-behaviour- projects/ managementparadise.com
- 2. ABSTRACT The present study was undertaken to know the preference of the customers towards HDFC Bank and State Bank of India (SBI). The main problem of the customers is they are not well aware of the services provided by their banks. The study also force on the customer perception that how the banking service can be improved. In our study we have used both primary sources of data as well as secondary sources of data. During project we came to know that both the banks are highly preferred by the customers but their preference is different up to some extent towards the service of these banks. managementparadise.com
- 3. ACKNOWLEDGEMENT No serious and lasting achievement or success one ever achieves without the friendly guidance and cooperation of so many people involved in work. Foremost of all, I express my gratitude to the Almighty for his blessings and for vesting wisdom in all my wishes. A feeling of elation insists us on expressing our heartiest gratitude to Mr.Amit Mahendroo, who allowed doing our project under his supervision. I place our thanks to all those who spared their time and made it convenient for us to complete the research. We deeply acknowledge their concern for our research. Last but not the least, we also wish to red cord our gratitude for any person, our memory has failed to recall, who rendered his/her/their support and services. managementparadise.com
- 5. BANKING INDUSTRY 1.1Introduction to Indian Banking System History of Banking in India Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process. The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India Not long ago, an account holder had to wait for hours at the bank counters for getting a draft or for withdrawing his own money. Today, he has a choice. Gone are days when the most efficient bank transferred money from one branch to other in two days. Now it is simple as instant messaging or dials a pizza. Money has become the order of the day. The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below: • Early phase from 1786 to 1969 of Indian Banks • Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms. • New phase of Indian Banking System managementparadise.com