Biostruct Learnings in a new economy Rob Sinclair Nov 5, 2012
Who are we‣ Calgary based boutique sustainability ﬁrm.‣ Have been activating sustainability in organizations since 2006‣ Help companies transition into the new economy;‣ How you do anything is how you do everything;‣ if you want to go fast go alone - if you want to go further go together.
Why we exists Our Vision:‣ Helping leaders, rethink, implement, successfully transition and thrive in the new economy. Our Mission:‣ To support, partner and develop 1000 brands into the new economy, using frameworks such as Integral Theory, The Natural Step, Holacracy, B- Corp and Systems Thinking, by 2020. Our Values:‣ Integrity, balance, collaboration, honesty, authentic communications and of course fun.
Welcome to BioStuctPurpose:Superior BuildingsVision:The vision for Biostruct is to have a proven,Government certiﬁed line of building productswith a manufacturing facility to manageconstructing 50 homes/commercial structures ayear. We will be the leading natural buildingproduct supplier known for quality structuresthat are beautiful and inspire healthy living.
Welcome to BioStuctOrigin:Canamo Earth Building Technologies is aCalgary, Alberta based incorporated companythat started operations in 2009. Andrew Mackie,Riva Mackie and Shayne Korithoski started thebusiness. Their motivation for the businessstems from their mutual desire to make natural,traditional, earth based building systemsavailable to a commercial market.
The ﬁrst step - 2010 PROCESSING (granulator used to break the hemp up) HEMP HURD BEING MIXED WITH LIMEGROWING AND CULTIVATION HEMPCRETE TOP LOADED INTO DOUBLE TIMBER & TRANSPORTING MIXED LATHED FRAME HEMPCRETE TO JOB SITE
HEMPCRETE CURED THE WALL PROCESS COMPLETED HEMPCRETE HOUSE
2012 - New A-Ha’sExpertise Kevin Westlund - consultant, nowemployeeWallcore (a pre-fab bioﬁbre wall system)This is a healthy, environmentally sound /friendly multi-functional panel system for buildingtraditional and creative structures.Speciﬁcs At this time, there is some uncertaintyabout the size of the panels and how the systemwill work but it is aimed to be a structural productmade of non-toxic materials that are locallysourced (within a 1000 km radius of Calgary).
ThoughtWe donʼt see things as theyare - we see them as we are.~Anais Nin
Moving ForwardQuestions: The key issues home builders wouldwant to know include:•# What is the cost?•# Is it proven?•# What is the esthetic appeal?•# What are the beneﬁts?•# What are the speciﬁcations?
2013 - Taking to marketNext Steps:•# Building a decorticator.•# Taking pre-fab to market.•# Building out a 5000 sq/ft work space.•# Education to building industry.•# Bring in external impact investors.•# Nurture and grow industry collaborations.•# Continue to grow WestCoast window market.
Leaving thoughts We Live in a world of participation, not consumption To conspire means to breath togetherRob Sinclairph: 403.697.9314e: firstname.lastname@example.org: www.twitter.com/Consciousbrands
CB Success Framework‣ be aligned with your purpose‣ be honest, with your self and others‣ ask for help‣ collaborate‣ always hirer people smarter than you‣ do what you do best and let others do what they do best‣ have work/life balance‣ give back - reﬁne and repeat.
Different Level of Companies‣ Traditional ‣ self interest, ‣ survival oriented, ‣ economic maximization, ‣ survival & competition values
Different Level of Companies‣ Transformative Companies ‣ self awareness and self mastery- ‣ what’s best for the organization/common good ‣ more values oriented- ‣ participation, trust, creativity, intuition, ‣ emotional mastery…
Different Level of Companies‣ Transcendent Companies (new economy) ‣ a value around wholeness, whole systems theory, conscious engagement, ‣ selﬂess service, ‣ what’s best for the common good at the global level, servant leadership.