This document provides an overview of Biostruct Learnings, a Calgary-based sustainability firm. It discusses their vision of helping companies transition to the new economy using frameworks like integral theory and systems thinking. The document outlines Biostruct's services like incubation and sustainability consulting. It then summarizes the history and goals of Canamo Earth Building Technologies, which started Biostruct, including their work developing hempcrete building materials and projects. Finally, it discusses strategies for taking their prefabricated wall system to market and educating the building industry.

1. Biostruct Learnings in a new
economy
Rob Sinclair
Nov 5, 2012

2. Who are we
‣ Calgary based boutique
sustainability firm.
‣ Have been activating sustainability
in organizations since 2006
‣ Help companies transition into the
new economy;
‣ How you do anything is how you do
everything;
‣ if you want to go fast go alone - if
you want to go further go together.

3. Why we exists
Our Vision:
‣ Helping leaders, rethink, implement, successfully
transition and thrive in the new economy.
Our Mission:
‣ To support, partner and develop 1000 brands into
the new economy, using frameworks such as
Integral Theory, The Natural Step, Holacracy, B-
Corp and Systems Thinking, by 2020.
Our Values:
‣ Integrity, balance, collaboration, honesty,
authentic communications and of course fun.

4. Who we work with

5. Our Services
‣ Incubator
‣ Spiral Table™
‣ Sustainability Sherpa
‣ Process Design

6. Flow of funds in a local economy
Project

7. Welcome to BioStuct
Purpose:
Superior Buildings

8. Welcome to BioStuct
Purpose:
Superior Buildings
Vision:
The vision for Biostruct is to have a proven,
Government certified line of building products
with a manufacturing facility to manage
constructing 50 homes/commercial structures a
year. We will be the leading natural building
product supplier known for quality structures
that are beautiful and inspire healthy living.

9. Welcome to BioStuct
Origin:
Canamo Earth Building Technologies is a
Calgary, Alberta based incorporated company
that started operations in 2009. Andrew Mackie,
Riva Mackie and Shayne Korithoski started the
business. Their motivation for the business
stems from their mutual desire to make natural,
traditional, earth based building systems
available to a commercial market.

10. Bio-Regional Business Model

11. The first step - 2010
PROCESSING
(granulator used to break
the hemp up)
HEMP HURD BEING
MIXED WITH LIME
GROWING AND CULTIVATION
HEMPCRETE TOP LOADED
INTO DOUBLE TIMBER & TRANSPORTING MIXED
LATHED FRAME HEMPCRETE TO JOB SITE

12. HEMPCRETE
CURED
THE WALL
PROCESS
COMPLETED
HEMPCRETE
HOUSE

13. The first step

14. First project

16. 2011 - taking our pulse

17. 2012 - New A-Ha’s
Expertise Kevin Westlund - consultant, now
employee
Wallcore (a pre-fab biofibre wall system)
This is a healthy, environmentally sound /
friendly multi-functional panel system for building
traditional and creative structures.
Specifics At this time, there is some uncertainty
about the size of the panels and how the system
will work but it is aimed to be a structural product
made of non-toxic materials that are locally
sourced (within a 1000 km radius of Calgary).

18. Thought
We donʼt see things as they
are - we see them as we are.
~Anais Nin

19. Moving Forward
Questions: The key issues home builders would
want to know include:
•# What is the cost?
•# Is it proven?
•# What is the esthetic appeal?
•# What are the benefits?
•# What are the specifications?

20. Current Reality

21. 2013 - Taking to market
Next Steps:
•# Building a decorticator.
•# Taking pre-fab to market.
•# Building out a 5000 sq/ft work space.
•# Education to building industry.
•# Bring in external impact investors.
•# Nurture and grow industry collaborations.
•# Continue to grow WestCoast window market.

22. Key Collaborators

23. Leaving thoughts
We Live in a world of
participation, not
consumption
To conspire means to
breath together
Rob Sinclair
ph: 403.697.9314
e: rob@consciousbrands.com
t: www.twitter.com/Consciousbrands

24. CB Success Framework
‣ be aligned with your purpose
‣ be honest, with your self and others
‣ ask for help
‣ collaborate
‣ always hirer people smarter than you
‣ do what you do best and let others do what they
do best
‣ have work/life balance
‣ give back - refine and repeat.

25. Different Level of Companies
‣ Traditional
‣ self interest,
‣ survival oriented,
‣ economic maximization,
‣ survival & competition values

26. Different Level of Companies
‣ Transformative Companies
‣ self awareness and self mastery-
‣ what’s best for the organization/common good
‣ more values oriented-
‣ participation, trust, creativity, intuition,
‣ emotional mastery…

27. Different Level of Companies
‣ Transcendent Companies (new economy)
‣ a value around wholeness, whole systems theory,
conscious engagement,
‣ selfless service,
‣ what’s best for the common good at the global
level, servant leadership.