1. Smart and Connected Urban Mobility
Concept and Examples in Korea
Tony Kim
Cisco IBSG
SUPPORTED BY:

2. Today’s of Urban Mobility
Challenges
 Urban populations are expanding at a high rate, and ownership and
usage of road motor vehicles is growing much faster than
transportation systems and services have been able to adapt
 Cities often devote 15% to 25% of their annual expenditures to their
transport systems to improve inefficiencies of urban transport
systems
 However, traffic flows varies even more rapidly, creating or worsening
severe traffic problems
 The consequent increase in traffic volumes and road congestion has
caused substantial adverse impacts: traffic delays, declining service
levels despite increasing investments, air pollutions and carbon
emissions, and increased energy consumptions.
Unnecessary costs in transportation of Seoul (per year)
Congestion – Seoul:7B USD, Metropolitan Area:15B USD
Air Quality – 10B USD, Other Environment Cost 4B USD
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3. Today’s Urban Mobility
Desirable Future State
Before After
Reasonable Target Goals
Ineffective Policies
Public Transportation Share (up to 75%),
Public Transport? Personal Vehicles? New Transport Modes (PRT, SLRT, etc.)
Inconsistent Transport Policy and Measurable and Consistent
Performance Evaluation for Continuous
Performance Evaluation Improvement
Maximum utilization of existing transport
Inadequate implementation of assets,
Low cost public transportation,
ad hoc-based ITS policies
Efficient and smart parking
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4. Smart Connected Urban Mobility
Trends
Present Changing Future
 Vehicle-Oriented Space  Human-Oriented Space
 Supply (Capacity) based  Balance of Supply and Demand
 Government driven, wired  Public-Private Partnership,
infrastructure Wireless/Ubiquitous infrastructure
 Managing Traffic and Congestion  Managing Carbon Footprints
 Dedicated infrastructure  Open, Architecture Service
Platform
 Provider-centric, limited
information service  Citizen-centric multi-channel
information service
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5. Smart Connected Urban Mobility
Framework
Smart Transport Demand Mgmt
 Less Traffic Volume
• Green mobility by smart work  Less Vehicle
centers at connected Kilometers Traveled
 Better Travel Experience transportation hubs  Less Use of Energy
 Modal Shift Avoidance to • Effective reduction of traffic  Less Use of Land
Private Cars volumes to and forth city centers
 Improved Asset Utilization
 Increased Public
Transport Volumes
Eco-Transport Modes Carbon Footprint Mgmt
City-w ide Smart Smart Hub
Work Program Smart Community Travel
• Eco-friendly new Centers substitutes • Personal mobility carbon
transport modes: e-Cars, Green Routes
e-Bikes, BRT, Bus-only
New Eco-
Transport Modes
Smart + Connected by PTA footprint management
• Mobile AR Features for
lane, PRT, SLRT… Urban Mobility rapidly increasing smart
• Increase the share of Healthy and Low Citizen phones
public transportation up Carbon Engagement
(EcoMap)
to 75% Traffic flow and Dynamic time/distance
Location track based tax and charging
 Improve Citizen Satisfaction
and Carbon Reduction
Smart Traffic Control Potential
 Reduce Unnecessary Time  Enhance Individual Choice
Consumption On the Road • Traffic flow tracking and and Citizen Empowerment for
 Less Vehicle Kilometers Traveled Location-based service Work and Life Balance
 Less Traffic Congestion • Location, Time, and  Increase Use of Eco-friendly
 Avoidance of the need to add road Distance based dynamic Transport Modes
capacity tax and road pricing
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6. Smart Connected Urban Mobility
Busan, Korea Example
Meeting
Work Space TelePresence Community
Smart Space Space
Integration
Transfer into
Smart Smart Community
Transit EcoMaps
Center Platform
Carbon
Smart Mileage
Broadband
Public Mobility
Station Bike & Ride, Wi-Fi Cell ID
S+C
Carbon Personal
MIT Park & Ride Mobility
Green Green Urban Footprint Carbon
Wheel u-Bike to Public Wi-Max Mobility GPS Footprint
Management
Connected Transit
USN (CCTV, Sensors,
Subway RFID, DSRC, Zigbee) Personalized
Smart Green
Payment Intelligent Transportation Routes
Smart Location-
Parking System Based
Smart Services
Enforcemen Info. Service,
VMS, Broadcasting ,
t Real- Intelligent Traffic Call centers
time Monitoring &
Routing Control
Main
Parking Lot Controller
VMS Converter
IP Cam HUB
OBU RSE
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7. Smart Connected Urban Mobility
Principles: Smart Connected Urban Mobility
 Allows people and goods to move intelligently
and safely while respecting the environment Key Element of Clean
 Vitalizes cities and economies creating a new and Healthy City
culture of healthy urban living
 Utilizes the network as the urban services
platform for provisioning innovative services
to Citizens, Agencies, and Private Sector
stakeholders
 Enables cities to give more power of choice
into the citizen’s hands, along with gives more
power of human and transport asset
management
 Enables cities to maximize investment,
continuously improve offerings over time, and
encourage the utilization of alternatives to
road travel, whether smart work or eco-
friendly transportation options
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