Creating the Feel Factor How Development and Design can stay true to UX with touch devices Users are closer to data, they touch it, feel it. BYOD, BYOA, it all means that the user is now in control. They don't like an interface? They download another app. Expectations are higher, yet they are ever-changing. Designers and developers need to work in sync to execute tight, rich experiences that have that 'feel factor' How do they create a vision that clearly defines what the user will love, while working together to stay true to the vision?

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Creating the
feel factor
HOW
DEV
&
DESIGN
CAN
STAY
TRUE
TO
TOUCH
UX
Jon pielak
co-founder of Coil group
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3
PRODUCT Team PROCESS
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3. NEUTRA
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MINIMAL
KEYNOTE
PRESENTATION
What’s unique
about touch?

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Cognitive
load

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Brainwave
VOICE
TOUCH
HAPTIC
MOTION

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responsiveness
Speed
Na<ve
vs.
Non-­‐na<ve
intuition
Feel Focus,
focus,
focus
factor Process
of
elimina<on
engagement
Why
use
it?
Connect
cogni<vely
Funneling
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Al
gore’s
Our
choice

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Team
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Visual UI Senior
UI design Engineer Dev
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Visual UI Senior
UI design Engineer Dev
Research
Requirements
Vision
User testing
20%
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Visual UI Senior
UI design Engineer Dev
Research Fit and finish
Requirements
Vision
Interaction
User testing
20% <10%
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Visual UI Senior
UI design Engineer Dev
Research Fit and finish Modeling
Requirements Transitions
Vision UI optimization
Interaction
User testing NON-Native full
builds
20% <10% >15%
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Visual UI Senior
UI design Engineer Dev
Research Fit and finish Modeling Native & non-
Requirements Transitions native builds
Vision UI optimization Integration
Interaction Backend builds
User testing NON-Native full
builds
20% <10% >15% 40%
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Visual UI Senior
UI design Engineer Dev
Research Fit and finish Modeling Native & non-
native builds
Requirements Transitions
Integration
Vision UI optimization
Backend builds
Interaction
USER TESTING NON-Native full
builds
20% <10% >15% 40%
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PROCESS
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INTAKE
VISION
MODELING
DEVELOPMENT
IDEATION
Visual
Design
UI DESIGN
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INTAKE > uSER INTERVIEWS
Day in the life..
Avoid feature-speak
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INTAKE > uSER testing
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INTAKE > uSER testing
overkill
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INTAKE > uSER testing
Blind test
“what would you
expect to happen?”
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modeling
Interactive prototyping
keynotopia
Justinmind
AXURE

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We plan and build
enterprise apps that are
actually cool
Strategy security implementation
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thx
Jon pielak
jpielak@thecoilgroup.com
www.thecoilgroup.com
@coilgroup
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