Communicating With US Blogs

Coverage on US Blogs

Embargos • Forget it! • An embargo will always be broken, no matter what • better: give pre-release access to a lot of blogs • let them know, when you start • no exclusives either, these destroy trust with other blogs

Target • think of smaller blogs, your niche • TechCrunch, Mashable are great, but they don’t review each product/site • smallers might, if it ﬁts • are your customers (not early-adopters) readers of the blog you target?

First Contact • choose & write to a single writer • add your direct (!) contact details and full name • send from your email address, not press@companyx.ch • personal / “Du” text form is okay

Beta Accounts • include a link to create an account • track the usage of this account • invites for the blog’s reader • readers love testing stuff • track these users as well

What To Include • include links to screenshots • include link to a high-res logo • brieﬂy explain what your product does, quotable • make sure you have an about-us page

No Goes!! • Hi Tom, please review www.productx.ch and write about it. Thanks, Stefan • Hi Tom, I saw you reviewed our competitor Z. Our product is much better. Please update your post with a link to us! • Do not mass-email! Personalize each email by hand

Remember ... • no guarantee for coverage • your product / history must be interesting for itself • make the writer’s life as easy as possible

• more questions? • corsin.camichel@camichel.com • swiss writer for us blog CenterNetworks

Sources • Statue of Liberty • http://www.ﬂickr.com/photos/ ajagendorf25/4012265423/ • US Flag • http://www.ﬂickr.com/photos/design-dog/ 1480392893/

Communicating With US Blogs

by Corsin Camichel on Feb 19, 2010

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Communicating With US Blogs — Presentation Transcript