• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Communicating With US Blogs
 

Communicating With US Blogs

on

  • 796 views

Tips and tricks for a startup on how to maximize your chances for being covered on US blogs and sites.

Tips and tricks for a startup on how to maximize your chances for being covered on US blogs and sites.

Statistics

Views

Total Views
796
Views on SlideShare
773
Embed Views
23

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 23

http://cocaman.ch 23

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Communicating With US Blogs Communicating With US Blogs Presentation Transcript

  • Coverage on US Blogs
  • Embargos • Forget it! • An embargo will always be broken, no matter what • better: give pre-release access to a lot of blogs • let them know, when you start • no exclusives either, these destroy trust with other blogs
  • Target • think of smaller blogs, your niche • TechCrunch, Mashable are great, but they don’t review each product/site • smallers might, if it fits • are your customers (not early-adopters) readers of the blog you target?
  • First Contact • choose & write to a single writer • add your direct (!) contact details and full name • send from your email address, not press@companyx.ch • personal / “Du” text form is okay
  • Beta Accounts • include a link to create an account • track the usage of this account • invites for the blog’s reader • readers love testing stuff • track these users as well
  • What To Include • include links to screenshots • include link to a high-res logo • briefly explain what your product does, quotable • make sure you have an about-us page
  • No Goes!! • Hi Tom, please review www.productx.ch and write about it. Thanks, Stefan • Hi Tom, I saw you reviewed our competitor Z. Our product is much better. Please update your post with a link to us! • Do not mass-email! Personalize each email by hand
  • Remember ... • no guarantee for coverage • your product / history must be interesting for itself • make the writer’s life as easy as possible
  • • more questions? • corsin.camichel@camichel.com • swiss writer for us blog CenterNetworks
  • Sources • Statue of Liberty • http://www.flickr.com/photos/ ajagendorf25/4012265423/ • US Flag • http://www.flickr.com/photos/design-dog/ 1480392893/