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The Open Course: Brand and Community ROI
 

The Open Course: Brand and Community ROI

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This is my first tentative discussion on how open learning can support business.

This is my first tentative discussion on how open learning can support business.

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    The Open Course: Brand and Community ROI The Open Course: Brand and Community ROI Presentation Transcript

    • The Open Course: Brand and Community ROI
    • The Setting:
      • Digital Economy
      • Knowledge Economy
      • Creative Economy
    • The Challenge
      • How do we know what to choose?
      • What's new or current in our market?
      • How do we connect to the right people?
    • A Solution:
      • The Open Course
      • The MOOC
      • Not For Everyone
    • The Risk:
      • Lack of Interest
      • Overscale
    • More Risk:
      • Intellectual Property
      • Malcontents
    • The Investment:
      • Time / Money
      • Influence
      • Creativity
    • The Staff ROI:
      • Creating Connections
      • Knowledge Literacies
      • Digital Literacies
    • The Company ROI:
      • Knowledge
      • Opportunity
      • Visibility
    • The Result:
      • Brand
      • Community ROI
      • Knowledge Base