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The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
The Open Course: Brand and Community ROI
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The Open Course: Brand and Community ROI

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This is my first tentative discussion on how open learning can support business.

This is my first tentative discussion on how open learning can support business.

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  • 1. The Open Course: Brand and Community ROI
  • 2. The Setting: <ul><li>Digital Economy </li></ul><ul><li>Knowledge Economy </li></ul><ul><li>Creative Economy </li></ul>
  • 3. The Challenge <ul><li>How do we know what to choose? </li></ul><ul><li>What's new or current in our market? </li></ul><ul><li>How do we connect to the right people? </li></ul>
  • 4. A Solution: <ul><li>The Open Course </li></ul><ul><li>The MOOC </li></ul><ul><li>Not For Everyone </li></ul>
  • 5. The Risk: <ul><li>Lack of Interest </li></ul><ul><li>Overscale </li></ul>
  • 6. More Risk: <ul><li>Intellectual Property </li></ul><ul><li>Malcontents </li></ul>
  • 7. The Investment: <ul><li>Time / Money </li></ul><ul><li>Influence </li></ul><ul><li>Creativity </li></ul>
  • 8. The Staff ROI: <ul><li>Creating Connections </li></ul><ul><li>Knowledge Literacies </li></ul><ul><li>Digital Literacies </li></ul>
  • 9. The Company ROI: <ul><li>Knowledge </li></ul><ul><li>Opportunity </li></ul><ul><li>Visibility </li></ul>
  • 10. The Result: <ul><li>Brand </li></ul><ul><li>Community ROI </li></ul><ul><li>Knowledge Base </li></ul>

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