The Open Course: Brand and Community ROI
The Setting: <ul><li>Digital Economy </li></ul><ul><li>Knowledge Economy </li></ul><ul><li>Creative Economy </li></ul>
The Challenge <ul><li>How do we know what to choose? </li></ul><ul><li>What's new or current in our market? </li></ul><ul>...
A Solution: <ul><li>The Open Course </li></ul><ul><li>The MOOC </li></ul><ul><li>Not For Everyone </li></ul>
The Risk: <ul><li>Lack of Interest </li></ul><ul><li>Overscale </li></ul>
More Risk: <ul><li>Intellectual Property </li></ul><ul><li>Malcontents </li></ul>
The Investment: <ul><li>Time / Money </li></ul><ul><li>Influence </li></ul><ul><li>Creativity </li></ul>
The Staff ROI: <ul><li>Creating Connections </li></ul><ul><li>Knowledge Literacies </li></ul><ul><li>Digital Literacies </...
The Company ROI: <ul><li>Knowledge </li></ul><ul><li>Opportunity </li></ul><ul><li>Visibility </li></ul>
The Result: <ul><li>Brand </li></ul><ul><li>Community ROI </li></ul><ul><li>Knowledge Base </li></ul>
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The Open Course: Brand and Community ROI

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This is my first tentative discussion on how open learning can support business.

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The Open Course: Brand and Community ROI

  1. 1. The Open Course: Brand and Community ROI
  2. 2. The Setting: <ul><li>Digital Economy </li></ul><ul><li>Knowledge Economy </li></ul><ul><li>Creative Economy </li></ul>
  3. 3. The Challenge <ul><li>How do we know what to choose? </li></ul><ul><li>What's new or current in our market? </li></ul><ul><li>How do we connect to the right people? </li></ul>
  4. 4. A Solution: <ul><li>The Open Course </li></ul><ul><li>The MOOC </li></ul><ul><li>Not For Everyone </li></ul>
  5. 5. The Risk: <ul><li>Lack of Interest </li></ul><ul><li>Overscale </li></ul>
  6. 6. More Risk: <ul><li>Intellectual Property </li></ul><ul><li>Malcontents </li></ul>
  7. 7. The Investment: <ul><li>Time / Money </li></ul><ul><li>Influence </li></ul><ul><li>Creativity </li></ul>
  8. 8. The Staff ROI: <ul><li>Creating Connections </li></ul><ul><li>Knowledge Literacies </li></ul><ul><li>Digital Literacies </li></ul>
  9. 9. The Company ROI: <ul><li>Knowledge </li></ul><ul><li>Opportunity </li></ul><ul><li>Visibility </li></ul>
  10. 10. The Result: <ul><li>Brand </li></ul><ul><li>Community ROI </li></ul><ul><li>Knowledge Base </li></ul>
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