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The Open Course: Brand and Community ROI

by dave cormier on Aug 19, 2010

840 views

This is my first tentative discussion on how open learning can support business.

This is my first tentative discussion on how open learning can support business.

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MidMarket Alliance at MidMarket Alliance Tags new 1 year ago

The Open Course: Brand and Community ROI — Webinar Transcript

The Open Course: Brand and Community ROI
The Setting:
- Digital Economy
- Knowledge Economy
- Creative Economy
The Challenge
- How do we know what to choose?
- What's new or current in our market?
- How do we connect to the right people?
A Solution:
- The Open Course
- The MOOC
- Not For Everyone
The Risk:
- Lack of Interest
- Overscale
More Risk:
- Intellectual Property
- Malcontents
The Investment:
- Time / Money
- Influence
- Creativity
The Staff ROI:
- Creating Connections
- Knowledge Literacies
- Digital Literacies
The Company ROI:
- Knowledge
- Opportunity
- Visibility
The Result:
- Brand
- Community ROI
- Knowledge Base