Storytelling Konferenz 2012 - Henry Jenkins - König Inhalt in der Ära der vernetzten MedienPresentation Transcript
How Content Gains Meaning and Value in the Era of Spreadable Media H nyek s S erJ in, U C n
C n n in r s eia ot t Ta md e n
Transmedia storytellingrepresents a process whereintegral elements of a fiction getdispersed systematically acrossmultiple delivery channels forthe purpose of creating a unifiedand coordinated entertainmentexperience. Ideally, each mediummakes it own uniquecontribution to the unfolding ofthe story.
C n n is a ic a r ot t Pr ipt y e t o
Web 2.0 critique
C n n is e ixb ot t R m al e e
C n n is pedb ot t Sr al e a e
Ocuy a S et cp W l t e lr
"We are all susceptible to the pull of viralideas. Like mass hysteria. Or a tune thatgets into your head that you keep onhumming all day until you spread it tosomeone else. Jokes. Urban legends.Crackpot religions. Marxism. No matterhow smart we get, there is always this deepirrational part that makes us potential hostsfor self-replicating information." Neal Stephenson
C ne t ot n C lrl eo re uuaR sucs t We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.