Storytelling Konferenz 2012 - Henry Jenkins - König Inhalt in der Ära der vernetzten Medien

How Content Gains Meaning and Value in the Era of Spreadable Media H nyek s S erJ in, U C n

C n n in r s eia ot t Ta md e n

Transmedia storytellingrepresents a process whereintegral elements of a fiction getdispersed systematically acrossmultiple delivery channels forthe purpose of creating a unifiedand coordinated entertainmentexperience. Ideally, each mediummakes it own uniquecontribution to the unfolding ofthe story.

C n n is a ic a r ot t Pr ipt y e t o

Web 2.0 critique

C n n is e ixb ot t R m al e e

C n n is pedb ot t Sr al e a e

Ocuy a S et cp W l t e lr

"We are all susceptible to the pull of viralideas. Like mass hysteria. Or a tune thatgets into your head that you keep onhumming all day until you spread it tosomeone else. Jokes. Urban legends.Crackpot religions. Marxism. No matterhow smart we get, there is always this deepirrational part that makes us potential hostsfor self-replicating information." Neal Stephenson

Circulation vs.Distribution

C ne t ot n C lrl eo re uuaR sucs t We don’t share clips just because of what we have to say about the ad or film, but also because of what the ad might have to say about us.

Content is Global

C n n isneedn ot t I pnet e d

Iron Skies

http://coundco.ch	1445
http://www.florianwieser.com	180
http://flavors.me	4
http://app.brandwatch.com	2
http://www.copyscape.com	2

Storytelling Konferenz 2012 - Henry Jenkins - König Inhalt in der Ära der vernetzten Medien

by coUNDco AG on Jun 14, 2012

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Storytelling Konferenz 2012 - Henry Jenkins - König Inhalt in der Ära der vernetzten Medien Presentation Transcript