Once story was only spoken then it colored the walls of the caves. As story grew it was then bound to a page and then given voice through radio and TV. As it matures even still, along with its media savvy consumer, it now springs forth story worlds across media platforms. Media is ever changing and that evolution only seems to be accelerating. Traditional media, new media, social media these paradigms are now an amalgam of multi-platform media consumption referred to as Transmedia. Simply put transmedia is multi-platform story telling where each channel tells a different aspect of the story and is optimized for the platform.
Using transmedia our ability to gain new perspectives in a characters nature from various media delivery mechanisms allows for a depth and richness to story that has yet to be fully realized. The conflict that some espouse between Traditional and new media is a fallacy. The title of this session is based upon a theorem:
New Media x Traditional Media = NxT Media
The evolution of media is exponential and is played out over multiple platforms. Our media diet will not be one to sacrifice the one for the other but an extension and maturation of our media pallets.