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One of the things that sellers and buyers have in common is the desire to build relationships with people they can trust. Building great relationships takes effort and those that are effective at selling know the importance of sharing insight, advising and establishing value for clients. A key outcome for sellers that serve as a trusted advisors to their clients is an improved personal brand which remains as an important part of the old saying: people buy from people... they trust.
This infographic shows the 3 step process of building sales relationships and the outcomes of becoming a trusted advisor.