The vortex of change continues all around us – inside the company, with our customers and partners. A new norm is upon us. Business models are being turned upside down – the hunters now the hunted, global equalization – size is no longer a guarantee of success. The innovative survive and thrive…the nervous and slow go under...what does all this change means for you? Find out how does Intel’s strengths help our customers in this world of change.

1. Copyright © 2015 Intel Corporation
Andrew Ridley
Industry Development Manager

2. Copyright © 2015 Intel Corporation
Cloud&
DATACenter
Things&
Devices
MEMORY FPGA
Virtuous Cycle of Growth

3. Copyright © 2015 Intel Corporation
Anewworldoftechisemerging
NEXT-TIMEBUYERS
SMARTPHONESONWHEELS
CHINAINNOVATIONECOSYSTEM
360o ViDEO
VIRTUALREALITY
CHATBOTS
INTELLIGENTASSIsTANTS
ARTIFICIALINTELLIGENCE QUANTUMCOMPUTING
ENTERPRISEWEARABLES
FOGCOMPUTING
ENTERPRISECHAT
INTERNETOF
LIVINGTHINGS
DRONES

4. Copyright © 2015 Intel Corporation
Caught in the Vortex…?
Growth
Enablers/Inhibitors
BusinessEfficiency
&Agility
DATA: Trust,Privacy,
sovereignty
Innovation:New
EconomyBizModels
MacroEconomic
Effect
4

5. Copyright © 2015 Intel Corporation
AndTraditionalEnterpriseisStartingtoEmbracetheChange
CircularEconomyCo-CreationEconomyExperience&LifestyleEconomy
5
Business Model Innovation:
Beyond Sharing, More New Business Models

6. Copyright © 2015 Intel Corporation
Digital Convergence Across All Industries
“DigitalConvergence”
Blending of Traditional and Digital Business
TraditionalEconomy DigitalEconomy
Watches – Tag Heuer.
Apple Watch. Basis
Banking at a Digital
Tipping Point?
Energy -Smart meters/GRID.
Home automation (HIVE)
6
Other names and brands may be claimed as the property of others.
Retail - Nordstrom / Digital
mirrors. Nike co-creationAutomotive car sharing, life style, co-creation

7. Copyright © 2015 Intel Corporation
Digitalbusiness=
CornerstonesofNeweconomyBusinesswinners
Connected
Experience
Data Driven On-DemandSmart World
Innovative
Workforce
Trusted
+ + + ++
7

8. Copyright © 2015 Intel Corporation 8
++
Ignite innovation and productivity
Through Transformed workplaces
Reduce IT/ Operational Technology
Cost; Increase Agility
Reduce business risk and protect
brand value with security and privacy
Win and retain customers with
stunning connected experiences
++
On-
Demand
(Secure Cloud)
Trusted
(Security)
Connected
Experience
(Perceptual
Computing)
Innovative
Workforce
(Business
Client)
Transform Business with Trusted,
Real-time Data
Data
Driven
(Big Data)
Delivering Transformative businessOutcomes
Digital Business Platform
Drive operational excellence and
revenue via extended insights
Smart
World
(IoT)

9. Copyright © 2015 Intel Corporation
Democratization of Analytics Data as a Service
Personalization & Context Operational efficiency & safety
Sentiment Analysis / Ad Placement logistic planning, defect analysis, patient safety
Smart Assistants Scout7
How will you derive
value from your data?
Do you have a BIG
DATA strategy?
What barriers are
holding you back?
Data Driven
9
Other names and brands may be claimed as the property of others.
Transformyourbusinesswithtrusted,realtimedata
Personalization & Context
Democratization of Analytics
Operational efficiency & safety
Data as a Service
Sentiment Analysis / Ad Placement logistic planning, defect analysis, patient safety
Smart Assistants Scout7

10. Copyright © 2015 Intel Corporation
Data Hubs
Machine Learning & AI
Google voice recognition / Netflix Recommendations
Hamburg Port Authority / VW Audi
Data Driven – Areas to Watch
Emerging Usages Analytics moving to the cloud
10
Other names and brands may be claimed as the property of others.

11. Copyright © 2015 Intel Corporation 11

12. Copyright © 2015 Intel Corporation
The Role of Corporate IT is Changing…
Technology & Applications Business and Information
IT as the Orchestrator
of Technology & Apps
IT as the Business Process
and Information Expert
PasS
SaaS
IaaS
Hybrid IT Public Cloud
Private Cloud 1101
0110
1 0 1 0 1 0 1 0 1 1 0 1 1
1 0 1 0 1 1
0 0 1 1
1 0 1 0 1 1
1 0 1 0 1 0 1 0 1 1 0 1 1
“Businessfundedtechnologywillaccountfor55percentofthetotalITspendin2014”
–IDCNewBuyerTechnologySpendingForecast
12

14. introducing
Intel® SSD Data Center Family
P3520/3320 & D3700/3600
Intel® Xeon® Processor
E5-2600 v4 Product Family

15. Orchestration
Intel®
ResourceDirector
Technology
Introducing
Performance
INTEL®XEON®PROCESSORE5-2600v4PRODUCTFamily
Upto
22 cores per
CPU
Upto
44%increased
performance1
Security
Upto
70%
more
encryption
performance
per core2
with improved
malware protection &
key generationwith improved
virtualization

16. Intel®SSDDataCenter FamilyP3320&D3700
Intel®SSD
DataCenterP3320
Series
Intel®SSD
DataCenterD3700Series
Upto
3.45Xfaster business
analytics1
Upto
6Xfaster response time
vs. SAS systems4
Upto
6Xmore IOPS vs.
SAS systems4
Intel’s first 3D NAND SSD
Intel’s first dual-port PCIe SSD
Maintain
100%performance after
controller failure3
Upto
3.2xfaster sequential
reads vs. SATA2

17. Copyright © 2015 Intel Corporation
Intel® Leverages the Power of big Data Analytics on Cloudera
17
1 “McAfee Threats Report: Second Quarter 2012,” McAfee, www.mcafee.com/us/resources/reports/rp-quarterly-threat-q2-
2012.pdf (PDF)
2 Koebler, Jason, “U.S. Nukes Face Up to 10 Million Cyber Attacks Daily ,” U.S. News & World Report (2012),
www.usnews.com/news/articles/2012/03/20/us-nukes-face-up-to-10-million-cyber-attacks-daily
Chip Design Validation:
Cut Product Time to Market
Faster analysis process for validating results
Streamlined debug process through analysis of large
volumes of historical test data
Reseller Channel Management:
Increased sales by $5M per Qtr.
Decreased cost by $6M per Qtr.
Smarter reseller engagement prioritization by leveraging
advanced customer profile algorithms
Cost efficient detection of non-complaint claims
Malware Detection:
Proof of Concept (POC)
Collecting and analyzing large amounts of server security
data at the system, network, and application levels lead to
discovery of new malware threats before they arise.
MALWARE
newmalwaresamples perquarter1
MILLION
U.S.cyberattacksperday2
CYBERATTACKS
MILLION

18. Copyright © 2015 Intel Corporation
OPEN
OPTIMIZEDENTERPRISE
SECURE
Applications
Analytics-powered vertical and horizontal
solutions
Analytics
Open source platform for collaborative data
science and analytics application development
Data
Open source, Hadoop-centric platform for
distributed and scalable storage and processing
Infrastructure
Software-defined storage, network and cloud
infrastructure optimized for Intel Architecture
MachineLearning
Multi-layered,fully-optimizedalgorithms
PerformanceandSecurity
Siliconandsoftwareenhancementstoprotect
andacceleratedataandanalytics
Big Deal: Cloudera + Intel Alliance
Intel & Cloudera drive innovation through open source
Accelerate evolution of Hadoop by joining forces on foundational technologies
Enable open source developers to innovate in and on top of the Hadoop platform
Intel enables CDH to run best on Intel Architecture
Enables Cloudera to make best use of Intel data center technologies
Provides datacenter infrastructure for Cloudera development & benchmarking at scale

19. Copyright © 2015 Intel Corporation 19

20. Copyright © 2015 Intel Corporation
Vortex of Change – More Questions…
In which areas of your business are you experiencing the
most change with regard to Digital Convergence?
How is your company embracing any of the new economy
business models?
Who is leading the charge – IT, business or a partnership
of both?
20

21. Copyright © 2015 Intel Corporation.
Intel, the Intel logo are trademarks of Intel Corporation.
Other names and brands may be claimed as the property of others.