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If you are a small business who wants to make a splash online in your niche and your geographical area, you’ll want to take advantage of proven small business SEO techniques. Search engine optimisation can help you get found by people surfing the web. Some of those people will stumble upon your site in their travels, yes, but many of them will land on your site because they are looking for the thing that you sell. The biggest secret of SEO success is finding ways to be where they look.