If you are a small business who wants to make a splash online in your niche and your geographical area, you’ll want to take advantage of proven small business SEO techniques. Search engine optimisation can help you get found by people surfing the web. Some of those people will stumble upon your site in their travels, yes, but many of them will land on your site because they are looking for the thing that you sell. The biggest secret of SEO success is finding ways to be where they look.

1. SEO Secrets – Some Traffic
Building Strategies for Small
Businesses
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2. If you are a small business who wants
to make a splash online in your niche
and your geographical area, you’ll want
to take advantage of proven small
business SEO techniques. Search
engine optimisation can help you get
found by people surfing the web. Some
of those people will stumble upon your
site in their travels, yes, but many of
them will land on your site because they
are looking for the thing that you sell.
The biggest secret of SEO success is
finding ways to be where they look.
Be Where They Look
Know the keywords people who want what you’re selling are putting in. If you
figure out some of the top searched keyword phrases for your industry and
optimise your website for those phrases, you could start to see an increase in
targeted traffic. There will likely be at least some competition already so you’ll
want to do some competitive analysis, too.
Look Better Than the Competition
People tend to look at a few sources for whatever it is that they’re buying
before they make a decision on where to buy it. Measure your competitors so
you can outshine them in the search engines and in an apples-to- apples
comparison. A good area to start is the meta description. If someone
happens upon some search engine results, they won’t always click the first
link on the list if the second or third link has a better description of what the
site is. Many companies neglect to really optimise their meta description.
Optimise yours and you might get more traffic even if you don’t reach top
spot for every keyword phrase you target.
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3. Optimise Each Page
Many companies spend a lot of time on the main page of their website. But
every single page of your site creates an opportunity to get more organic
traffic. Make sure each page gets well optimised for search engines and for
visitors and your traffic levels will go up.
Social Media
Social media sites can drive traffic to your websites both directly, through
people who follow you and indirectly, through increasing your SEO exposure.
Social sites with status updates, bookmark sharing, and networking can help
you create a tribe of followers who are interested in what you have to say
and who will often participate in discussions with you (giving you exposure to
their network)and share your links with others.
Blogging
Business blogging is a great way to increase your on-page SEO. Every new
blog posts can be organised to create an SEO-friendly page on your site that
helps you further penetrate the search engine results pages for words and
phrases you want to rank for. Blogging also fits very nicely with social media
sites, giving you ample material to send out for link building. Each time you
add a new blog post to your site, you have the potential to get more Google
love.
Optimise Locally
Optimising for local SEO might be ideal for your type of business. It's
especially important if your niche is highly competitive. For one thing, if
you’re a restaurant or a local services business, you’ll want to make sure
you get your red Google balloon so that people searching for you in your
area will see your listing. This is especially helpful in the retail and restaurant
business areas in terms of optimising for people using smartphones to make
decisions while on the go!
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4. Off Page Optimisation
Another great way to enhance your SEO results is to optimise off the site. Do
this with article directories, press releases, and with guest posts that you
place in well-ranking but non-competitive sites in your industry. All of these
activities offer great potential to expand your audience while increasing links
that point to your site. The more links pointing to your site, the higher the
perception of your site’s popularity and the more traffic you’ll get. And some
techniques offer great potential for articles going viral, too, enhancing your
SEO and traffic levels.
One of the best secrets for SEO success is dealing with the right SEO
company. A good SEO company will use a multifaceted approach to get you
SEO rankings, more traffic, and help you consistently drive up traffic and
sales. They'll help you avoid SEO mistakes and work to help you continually
increase your site's targeted traffic levels.
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