Cyber Monday represents an important opportunity for brands to reach U.S. consumers. See the results of our first Clavis Insight Index (CI²) Report which tracked the online presence of the top 92 brands in the Personal Care and Fragrance Gift Packs categories on six popular US retailers – Amazon, CVS, Drugstore, Target, Walgreens, and Walmart - in the lead-up to Thanksgiving, and Black Friday to Cyber Monday. Learn about: - Cyber Monday shopping trends - The brands that were best positioned to reach customers during the lead-up to the Cyber Monday rush - How leading brands measured in key performance indicators critical to online success - Changes to brand rankings from Thanksgiving to Cyber Monday - The methodology behind the Clavis Insight (CI²) research About the Clavis Insight Index: The Clavis Insight Index (CI²) is a proprietary benchmark of online retail store presence and performance for CPG brands. The index analyzes key performance indicators critical to driving online purchases to determine best-in-class brands.

1. © CLAVIS INSIGHT
‘TAKING A CATEGORY VIEW OF
THANKSGIVING HOLIDAY SHOPPING’
US PERSONAL CARE & FRAGRANCE GIFT PACKS
WEDNESDAY, 21ST JANUARY 2015 1PM EST
CLAVIS INSIGHT INDEX, CI2

2. John Neilson is Marketing Director - Global Products & FMCG
Thought Leadership at Clavis Insight.
He has over 10 years experience and expertise in the fast moving
consumer goods (CPG) retail and insight industries, having worked
for Kerry Group, Unilever, and dunnhumby.
In his current role, John is responsible for driving actionable insight
and providing thought leadership to our CPG partner clients, helping
them win online.
TODAY’S PRESENTER

3. WHO WE ARE…
The Industry Leader of Online Retail Store Analytics for
Consumer Packaged Goods Manufacturers & Retailers
…analyze
everything the
customer sees…
…technology to
visit online stores
around the
world…
...deliver insight
solutions, analytics
and consultancy…
3

4. 4
HOLIDAY SHOPPING TRENDS
Thanksgiving is big business for online…Representing a massive
opportunity for brands in the US!
NRF: Online Holiday Shopping Trends & Figures (US)
Thanksgiving represents
the #1 Shopping Season
in the United States
>50% of all consumers
planned to shop for
gifts online in 2014
2 in 5 shopped online
between Black Friday &
Cyber Monday
Thanksgiving Online
Sales grew 32% YoY,
Black Friday +26%

5. 5
SCOPE & APPROACH
• Market: US
• Categories: Personal Care Gift Packs (Personal
Wash, Bath & Body, Skincare, Fragrance Special
Packs)
• Stores: Amazon, CVS, Drugstore, Target,
Walgreens and Walmart
• Brands: 90+ brands, over 1000skus
• Time Period: ‘Pre’ Period Nov 3rd – 9th 2014.
‘Post’ Period 28th Nov -1st Dec (inclusive)

6. 6
PRE THANKSGIVING CI2 TOP 10 BRANDS
Brand Name Brand CI2
Rank CI2
Burt's Bees 1 107
Clinique 2 105
Philosophy 3 104
Aveeno 4 103
AXE 5 103
Dove 6 103
Hello Kitty 7 103
Dermalogica 8 103
Elizabeth Arden 9 103
Suave 10 103
Pre-Thanksgiving CI2 Personal Care & Fragrance Gift Packs

7. 7
‘POST’ THANKSGIVING CI2 TOP 10 BRANDS
Brand Name Brand CI2
Rank CI2
Burt's Bees 1 112
Vaseline 2 108
Giorgio 3 108
Lacoste 4 108
Rihanna 5 107
Justin Bieber 6 107
Neutrogena 7 107
Katy Perry 8 107
Goody 9 107
Guess 10 107
Post-Thanksgiving CI2 Personal Care & Fragrance Gift Packs

8. 8
• Continuous measurement, and monitoring
of online presence is key to success
• Be aware of ‘pressure points’ (seasonality,
metrics and stores)that can dictate your
brand’s performance
• Set goals and targets, to beat the
competition and drive uplift for your
brands, & the category
RECOMMENDATIONS…

9. FOR FULL PRESENTATION
John Neilson
Marketing Director -
Global Products & FMCG
Thought Leadership
CLICK HERE TO ACCESS THE RECORDING AND
FULL PRESENTATION