Baskin Robbins India is looking to increase interactions with their online target audience and also wants to explore how it can engage with corporate. They are looking for good online-to-office campaigns that drive footfalls to their parlous. To establish this task, Baskin & Robbin's is asking followers/fans to vote for their favorite #MyFavOfficeBuddy via social media campaigns. In return, everyone who participate in the FB contest or Twitter hashtag campaigns has the potential to receive sweet treats on a discounted price. #MyFavOfficeBuddy campaign invites fans with the question, “Who is their favorite office buddy when work gets stressful? Users can answer the question by logging on the Facebook app or hashtaging #MyFavOfficeBuddy on Twitter. Fans/Followers can RT or Tweet On Twitter Follow to win or Photo Contest is definitely a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.

1. Online-to-Office
Campaign
for

2. Presentation Flow
• Recommendation
• Sample Updates
• Tonality of Updates
• Other update options

3. Recommendation
• As Baskin Robbins India is looking to increase interactions with their
online target audience and also wants to explore how it can engage with
corporates. They are looking for good online-to-office campaigns that
drive footfalls to their parlors.
• To establish this task, Baskin Robbin's is asking followers/fans to vote for
their favorite #MyFavOfficeBuddy via social media campaigns. In return,
everyone who participate in the FB contest or Twitter hashtag campaigns
has the potential to receive sweet treats on a discounted price.

4. Platforms to Target?
• Facebook, Twitter, Instagram, Pinterest, Blog.

5. • #MyFavOfficeBuddy campaign invites fans with the question, “Who is their favorite office
buddy when work gets stressful? Users can answer the question by logging on the
Facebook app or hashtaging #MyFavOfficeBuddy on Twitter.
• Follow to win or Photo Contest is definitely a great way to build buzz about
#MyFavOfficeBuddy and increase brand engagement, but it also generates new followers
and grows the brand presence.

6. Sample Update On Facebook
• Baskin Robins wants to know who is your office buddy that makes
your workplace a little more pleasant to go by. Tag your colleagues
with #MyFavOfficeBuddy and treat yours and theirs taste buds.

7. Sample Update On Twitter
• For someone who reaches office before you and leaves office after
you. Appreciate warm smile with a scoop of @BaskinRobbins. Use
#MyFavOfficeBuddy and tell us more who makes your work life
much better life.
(People can use Vine app too and upload videos)

8. Instagram
• Photos and videos can be easily uploaded on Instagram
#MyFavOfficeBuddy.
• This way the campaign can give new and deeper meaning to their
worklife forgetting the ‘competition’ part for a while.

9. Tonality & Other Updates.
Tonality
• Facebook: Language used for the updates will be causal, taste
bud provoking.
• Twitter: Tweets will be opinionated and informative to engage
with the relevant TG.