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Welcome
Social Media and Online Marketing for
CRE Professionals – Blogs and Blogging
Cindy Spivack
Cindy Spivack International, Inc.
847-562-0030
cindy@cindyspivack.com
Today
• We'll begin with a bit more about article
publishing and move on to Blogs and Blogging
• The magic of the written word - people
tend to believe what they see in print and
perceive the writer as an expert - this is a proven
fact
• And, a few secrets that will make this one session
worth your time investment
More on Article Publishing
• Article publishing will quickly establish you as
an expert
• It builds trust within your target market
• We’ve established people believe what’s been
published
• Articles can be used for multiple purposes
How to Get the Articles Written
• Outsource
• Re-Write
• Purchase
• Different Types
• Where to get ideas
• Submitting to Directories
• Resource Box
Outsourcing
• Know what you want
– Have a list of topics
– Have a handful of examples
• Use Google or ezinearticles.com to find examples
Where
Where to find someone
– www.Elance.com
– www.Vworker.com
– www.Craigslist.com
– www.Odesk.com
– www.guru.com
– www.fiverr.com
Budget
• $8-25
• First time around, hire two or three and see
who is good
Check for Plagiarism
• www.copyscape.com (may be a small fee)
• Use Google by copying a few words of the article and
putting it in the search box (free)
Re-Write Existing Content
• Find content you like and either re-write it or
have it re-written for you
• Where:
– Google
– www.ezinearticles.com
Purchase
• http://www.needanarticle.com
• http://www.constant-content.com
• www.fiverr.com
9 Article Types
• Tips
• Top 10
• Story
• Personal Experience
• Facts
• FAQ’s
• Advice
• Resource
• Combo
Article Ideas
• Trade Journals
• Amazon
• Google
• Ezinearticles
• Websites
• LinkedIn Groups
• Google Alerts
Article Marketing Sites
– www.Ezinearticles.com **THE BEST**
– www.buzzle.com
– www.articledashboard.com
– www.365Articles.com
– www.GoArticles.com
– www.articlebiz.com
– www.articlecity.com
– www.articleblast.com
– www.expertarticles.com
Resource Box
• Your Name
• Your Background
• What makes you an expert
• Link to contact information
Blogs and Blogging
• A Great Platform to House all of your content
• A good Blog makes it easier to be found on
page 1 of Google
• Positions you as an expert
• Opportunities you can’t even imagine
• Blogs are easy
2 Blog Platforms
• Blogger.com
• Wordpress.org
– Allows for additional pages
• About, Listings, Resources, Services, and others
What to Post
• Articles written by you
• Articles written by others
• Market data
• Market comps
• Relevant news in your trade area/target
market
Posting Ideas
• Resources
• Opinions
• Personal notes
• Pictures of listings, tenant rep assignments
• Videos
• Testimonials/Success stories
Posting Ideas
• Links to other relevant sites (be mindful here,
chances are this will take your reader out of
your site)
• Books you recommend
• Events
• Fun stuff
Other Stuff
• Frequency: Daily to once a week is best
• Article Length: 300-600 words
• Use Keywords:
– https://freekeywords.wordtracker.com/
– http://adwords.google.com/select/keywordtoolextern
al
• Optimal keyword density: 1-3%
• Remember to proofread everything
• Have fun with it
• If you hate it – outsource it!
Finally
Blogs are a great way to have an online
presence, be found by Google and are easy to
maintain. Additionally, you can outsource
most it for pennies on the dollar.
For More Information:
Cindy Spivack
Cindy Spivack International, Inc.
847-562-0030
cindy@cindyspivack.com

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Blogs and Blogging for Commercial Real Estate Professionals

  • 1. Welcome Social Media and Online Marketing for CRE Professionals – Blogs and Blogging Cindy Spivack Cindy Spivack International, Inc. 847-562-0030 cindy@cindyspivack.com
  • 2. Today • We'll begin with a bit more about article publishing and move on to Blogs and Blogging • The magic of the written word - people tend to believe what they see in print and perceive the writer as an expert - this is a proven fact • And, a few secrets that will make this one session worth your time investment
  • 3. More on Article Publishing • Article publishing will quickly establish you as an expert • It builds trust within your target market • We’ve established people believe what’s been published • Articles can be used for multiple purposes
  • 4. How to Get the Articles Written • Outsource • Re-Write • Purchase • Different Types • Where to get ideas • Submitting to Directories • Resource Box
  • 5. Outsourcing • Know what you want – Have a list of topics – Have a handful of examples • Use Google or ezinearticles.com to find examples
  • 6. Where Where to find someone – www.Elance.com – www.Vworker.com – www.Craigslist.com – www.Odesk.com – www.guru.com – www.fiverr.com
  • 7. Budget • $8-25 • First time around, hire two or three and see who is good
  • 8. Check for Plagiarism • www.copyscape.com (may be a small fee) • Use Google by copying a few words of the article and putting it in the search box (free)
  • 9. Re-Write Existing Content • Find content you like and either re-write it or have it re-written for you • Where: – Google – www.ezinearticles.com
  • 11. 9 Article Types • Tips • Top 10 • Story • Personal Experience • Facts • FAQ’s • Advice • Resource • Combo
  • 12. Article Ideas • Trade Journals • Amazon • Google • Ezinearticles • Websites • LinkedIn Groups • Google Alerts
  • 13. Article Marketing Sites – www.Ezinearticles.com **THE BEST** – www.buzzle.com – www.articledashboard.com – www.365Articles.com – www.GoArticles.com – www.articlebiz.com – www.articlecity.com – www.articleblast.com – www.expertarticles.com
  • 14. Resource Box • Your Name • Your Background • What makes you an expert • Link to contact information
  • 15. Blogs and Blogging • A Great Platform to House all of your content • A good Blog makes it easier to be found on page 1 of Google • Positions you as an expert • Opportunities you can’t even imagine • Blogs are easy
  • 16. 2 Blog Platforms • Blogger.com • Wordpress.org – Allows for additional pages • About, Listings, Resources, Services, and others
  • 17. What to Post • Articles written by you • Articles written by others • Market data • Market comps • Relevant news in your trade area/target market
  • 18. Posting Ideas • Resources • Opinions • Personal notes • Pictures of listings, tenant rep assignments • Videos • Testimonials/Success stories
  • 19. Posting Ideas • Links to other relevant sites (be mindful here, chances are this will take your reader out of your site) • Books you recommend • Events • Fun stuff
  • 20. Other Stuff • Frequency: Daily to once a week is best • Article Length: 300-600 words • Use Keywords: – https://freekeywords.wordtracker.com/ – http://adwords.google.com/select/keywordtoolextern al • Optimal keyword density: 1-3% • Remember to proofread everything • Have fun with it • If you hate it – outsource it!
  • 21. Finally Blogs are a great way to have an online presence, be found by Google and are easy to maintain. Additionally, you can outsource most it for pennies on the dollar.
  • 22. For More Information: Cindy Spivack Cindy Spivack International, Inc. 847-562-0030 cindy@cindyspivack.com